There’s a GOLDMINE of product insights right underneath your nose… And you’re probably ignoring it. A treasure trove of data at your fingertips about new product features, your ideal customers, and opportunities for new verticals or marketing funnels you have left untapped. This is the high-level stuff that I coach people through, and you’ve already got it. Hiding in plain
My latest guest is controversial. If you google ‘Nathan Latka’, you’ll see headlines that call him inspirational… and others that call him a con-man (or use more colorful language). Most CEOs or software founders would fear that kind of negative press. But not Nathan. In fact… he encourages it.
Ever noticed my black wedding ring? Want to know a secret about it? It’s electronic (made by Oura). It measures a lot of cool stuff about my body, including my sleep. I didn’t care about sleep for YEARS. It wasn’t until I had kids (aka: human alarm clocks) that I had to dial in my routine and structure.
If I took the pain of early-stage software founders and boiled it down into one question, it’s this: “How do I fund my software business without giving up ownership?” Although I don’t believe that money solves everything, I know that it helps. With enough funding, you can:
Pop quiz: Does a Freemium business model really convert to a growing SaaS? Sure, you get widespread access to potential customers… But are they just there because it’s free? Or do they end up paying?
If you’re looking for growth hacks ripe for a SaaS business, then you need to see this. I’m going to show you a powerful strategy that will help you achieve 3 things: Increase your lead generation Boost customer activation (making them engage with your software) Reduce your churn rate …all while you make more sales. Don’t believe me? Alright, you
I’ve seen it too many times… Agencies that screw a business like yours out of your hard-earned cash. You hire an agency wanting quick results but end up with a hole in your bank account and a laughable ROI to show for it. Whenever I see this, I don’t blame the agency. I blame the business that hired them. Harsh?
I nearly screamed at my lawyer… “You’ve got to be kidding me!” Years ago, I was finishing up a real estate deal when my lawyer told me that I had to notarize a document. No signature, no deal. But that signature had to be from a notary, someone that’s earned the authority of the state to approve that I actually
It’s a gift… and a curse… I bet you have it too. You can’t get your mind off of it, can’t shut it down. You wouldn’t be an entrepreneur if you didn’t have it… What is it? The Entrepreneurial Muscle. It’s that thing that makes you analyze businesses wherever you see them, that makes you criticize marketing material every day.
Over 10 years ago, I nearly had a breakdown that cost me my engagement to my fiancée. So, what happened? I was working waaaaay too much. I was afraid that if I didn’t pull 70 – 80+ hour weeks, my business would come crashing down. In reality, I sucked at hiring people.
