Yesterday I was talking with a founder who’s got a ~$6M a year business that has been flat for the past 4 years.
It’s funny because 5 years ago they jumped from $3M -> $5.5M, but since then they’ve gone sideways and have been struggling to figure out what to do next.
This is what I told him…
Your business should be growing in 3 cycles…
… and knowing where you’re at now, can cause you to hold back when you should be leaning in and pushing.
It’s probably what happened when he almost doubled in a single 12 month period.
My guess is that he focused on the first phase that year, then didn’t do the second, and that caused him to get gun shy.
More on that in a bit… Read More