Growth Engine

The 3 Cycles of Business Growth: Top Line, Cost Control, Market Reach

By | Growth Engine, Marketing, Startups | 6 Comments

Yesterday I was talking with a founder who’s got a ~$6M a year business that has been flat for the past 4 years.

It’s funny because 5 years ago they jumped from $3M -> $5.5M, but since then they’ve gone sideways and have been struggling to figure out what to do next.

This is what I told him…

Your business should be growing in 3 cycles…

… and knowing where you’re at now, can cause you to hold back when you should be leaning in and pushing.

It’s probably what happened when he almost doubled in a single 12 month period.

My guess is that he focused on the first phase that year, then didn’t do the second, and that caused him to get gun shy.

More on that in a bit… Read More

Grow Your Business Using The Growth Guide Principles

By | Growth Engine, Motivation, Strategy | 4 Comments

Scared of growing your business?

Totally cool with business as usual?

Don’t want to get “too rich?”…

… well let me tell you a couple of stories.

One day I was talking to my buddy Matt and he was like,

Hey man, I love all the stuff you’re sharing, but is it okay if I just keep my business the same size? Do I really need to want to grow?

My answer: Read More

Dealing With The Big Guys: 5 Strategies To Conquer Your Market

By | Growth Engine, Marketing, Strategy | 12 Comments

I LOVE competition.

It fires me up.

A few years ago while I was building Clarity.fm, Google suddenly announced that they were launching a competing product. (read till the end to see what happened)

I can’t tell you how many friends messaged me with the link sharing their condolences…

… as if it was game over???

RIP Clarity.fm

Umm.. not so fast.

F-that!

Here’s the question I ask myself every time I discover competition in my space: Read More

5 Important Elements of a Financial Business Model

By | Financial, Growth Engine, Metrics | 4 Comments

Have you ever felt stupid?

I have.

For pretty much my entire teenage existence I felt like I didn’t understand the world around me.

When I got into business at 17 it was no different.

I’d watch these “businessmen” talk and I had no clue what they were saying….

… but over time I decided to learn.

I put in the time to study books on marketing, finance, leadership, design, etc..

After a while, I could understand what they were saying and actually challenge some of their views.

Once you learn business, it’s really not that complicated.

It comes down to 5 core elements that need to be understood. Read More

The Ultimate Strategy To Drafting Your Business Growth

By | Growth Engine, Marketing, Startups | 4 Comments

The best aspect of sharing everything you know is that others will share back.

A few months ago I was in NYC shooting a Facebook Live video on how to draft on other people’s success.

Simple concept: high tides rise all boats.

Afterwards I check my email, and Mike from London emails me recommending a book.

Rising Star by Rich Koch.

I hadn’t read it, but knew the name … he wrote The 80/20 Principle which I had read 10 years prior.

So I bought the book on my kindle, and realized we share some of the same strategies for picking investments and markets to build companies in… Read More

9 Ways to Come Up with Your Winning Business Idea

By | Growth Engine, Startups | 5 Comments

Are you between companies and struggling to find your next big idea?

Or maybe you’ve got an idea but don’t think it’s very good…

… or perhaps you’re still working a 9-5, desperately searching for THE idea that will convince you to quit your job and take the big leap?

If that’s you, then I’ve got you covered.

I just shot you a quick video sharing 9 different ways you can come up with GREAT ideas to start you business. Read More

4 Rules For Assessing If Your SaaS Idea Is Right For Freemium

By | Growth Engine, Marketing, Startups | 4 Comments

Nothing frustrates me more than a founder using Freemium – not charging – as a business model without understanding the mechanics behind it.

Why do they do this?

Simple. It’s safe!

Without charging for their solution, they don’t have to feel bad when people don’t buy, because the barrier to sign up is low.

It sucks because it slows the founder down from learning if their product is actually any good. Read More

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