Growth Engine

The 5-10 Principle for Creating High Converting SaaS Lead Magnets

By | Growth Engine, Marketing, Startups | One Comment

The other day I had an old highschool friend invite me to a private facebook group for their network marketing product.

When I scanned the posts in the group, they were ALL promotional and salesy.

Nothing added value to their customers lives.

It was all about them.

Unfriend.

I have a real problem with any company that doesn’t think of helping their customers BEFORE they ask for a sale.

It just seems backwards.

But how do you do that? Read More

5 Things That All GREAT Startups Have

By | Growth Engine, Startups, Strategy | No Comments

“This is totally a company you would create!”

That’s what people would say every time I showed them the prototype for Clarity.

My passion for connecting people to have a conversation was something I had been doing for years…

… first starting with Founder Dinners, and morphing over the years to my entrepreneurial events like Maple Summit, Idea to Exit, etc.

What I quickly realized is that most great companies were started by founders who had a passion for the problem way before they discovered the solution. Read More

3 Basic Steps To Sell Anything

By | Growth Engine, Sales, Startups | 2 Comments

When I started in business I couldn’t sell to save my life.

After two failed companies I decided to fix that.

My solution?

Driving around nights & weekends in my silver, 94’ Volkswagen Jetta listening to every sales audio book I could get my hands-on.

Some nights, I had Ziglar riding shotgun.

On other nights, it was Carnegie, Tracy or Hill.

And after dozens of books, I’ve distilled it down to 3 key areas: Read More

The 6 Secrets Of Repeat Business: How To Make More Sales Without Finding New Customers

By | Growth Engine, Marketing, Strategy | One Comment

The other day my furnace stopped working.

The issue is that my wife was trying to change the air filter.

Why?

Don’t ask (she just likes to do those kinds of things, and yes – I realize I’m the man of the house and I should be doing it, but I digress…)

After Renee’s noble attempt at performing advanced furnace surgery…

… we got stuck with a half-opened furnace, and no idea how to piece that sucker back together.

So I called my brother who built my house (he’s kind of a baller, check out his story).

He laughed and asked why the heck I was changing the filter myself?

Why didn’t I have the furnace guy do it? Read More

The 3 Cycles of Business Growth: Top Line, Cost Control, Market Reach

By | Growth Engine, Marketing, Startups | 6 Comments

Yesterday I was talking with a founder who’s got a ~$6M a year business that has been flat for the past 4 years.

It’s funny because 5 years ago they jumped from $3M -> $5.5M, but since then they’ve gone sideways and have been struggling to figure out what to do next.

This is what I told him…

Your business should be growing in 3 cycles…

… and knowing where you’re at now, can cause you to hold back when you should be leaning in and pushing.

It’s probably what happened when he almost doubled in a single 12 month period.

My guess is that he focused on the first phase that year, then didn’t do the second, and that caused him to get gun shy.

More on that in a bit… Read More

Grow Your Business Using The Growth Guide Principles

By | Growth Engine, Motivation, Strategy | 4 Comments

Scared of growing your business?

Totally cool with business as usual?

Don’t want to get “too rich?”…

… well let me tell you a couple of stories.

One day I was talking to my buddy Matt and he was like,

Hey man, I love all the stuff you’re sharing, but is it okay if I just keep my business the same size? Do I really need to want to grow?

My answer: Read More

Dealing With The Big Guys: 5 Strategies To Conquer Your Market

By | Growth Engine, Marketing, Strategy | 12 Comments

I LOVE competition.

It fires me up.

A few years ago while I was building Clarity.fm, Google suddenly announced that they were launching a competing product. (read till the end to see what happened)

I can’t tell you how many friends messaged me with the link sharing their condolences…

… as if it was game over???

RIP Clarity.fm

Umm.. not so fast.

F-that!

Here’s the question I ask myself every time I discover competition in my space: Read More

5 Important Elements of a Financial Business Model

By | Financial, Growth Engine, Metrics | 4 Comments

Have you ever felt stupid?

I have.

For pretty much my entire teenage existence I felt like I didn’t understand the world around me.

When I got into business at 17 it was no different.

I’d watch these “businessmen” talk and I had no clue what they were saying….

… but over time I decided to learn.

I put in the time to study books on marketing, finance, leadership, design, etc..

After a while, I could understand what they were saying and actually challenge some of their views.

Once you learn business, it’s really not that complicated.

It comes down to 5 core elements that need to be understood. Read More

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