Marketing

the-3-cycles-of-business-growth-by-dan-martell-001

The 3 Cycles of Business Growth: Top Line, Cost Control, Market Reach

By | Growth Engine, Marketing, Startups | 6 Comments

Yesterday I was talking with a founder who’s got a ~$6M a year business that has been flat for the past 4 years.

It’s funny because 5 years ago they jumped from $3M -> $5.5M, but since then they’ve gone sideways and have been struggling to figure out what to do next.

This is what I told him…

Your business should be growing in 3 cycles…

… and knowing where you’re at now, can cause you to hold back when you should be leaning in and pushing.

It’s probably what happened when he almost doubled in a single 12 month period.

My guess is that he focused on the first phase that year, then didn’t do the second, and that caused him to get gun shy.

More on that in a bit… Read More

how-to-choose-an-idea-if-the-solution-already-exists-by-dan-martell-001

How To Choose An Idea If The Solution Already Exists

By | Marketing, Startups, Strategy | 4 Comments

Do you think Google was the first search engine? AirBnb.com the first online vacation rental site? Dropbox the first online file storage company?

No. No. No.

Why does this matter?

Because it’s the most common excuse wantrapreneurs like to give for staying on the sidelines.  

“Someone’s already doing this… it already exists.” is their reason.

Bull-oney.

It’s nothing but a convenient cop-out that keeps you from making your biggest impact.

If anything, I get pumped when I see competitors, especially big ones making bank.

It means there’s a market.

It means I can hire their top staff.

It means I have competition to make me better.

How do you compete? Read More

how-do-you-market-against-established-competitors-by-dan-martell-021

Dealing With The Big Guys: 5 Strategies To Conquer Your Market

By | Growth Engine, Marketing, Strategy | 12 Comments

I LOVE competition.

It fires me up.

A few years ago while I was building Clarity.fm, Google suddenly announced that they were launching a competing product. (read till the end to see what happened)

I can’t tell you how many friends messaged me with the link sharing their condolences…

… as if it was game over???

RIP Clarity.fm

Umm.. not so fast.

F-that!

Here’s the question I ask myself every time I discover competition in my space: Read More

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The Best Strategy For Sending Your Customer a Thank You Video

By | Education, Marketing, Sales | 14 Comments

Do you have a business coach that pushes you to do things outside of your comfort zone?

If not, you should.

Recently one of my good friends was brainstorming new strategies for generating sales within the next 30 days.

We sat down, brainstormed ideas for quantity THEN ranked based on effort and impact.

(Side note: always separate the idea generation from the idea quality filter, it will help you come up with better strategies).

At the end of this process, one of the clear winners was to send past customers quick videos thanking them for their business and asking if there’s anything else we could do to help them.  

We called it the Customer Re-Engagement Video strategy. Read More

how-to-build-a-world-class-sales-team-by-dan-martell-017

The 4 Roles of a Sales Team

By | Marketing, Metrics, Sales | 2 Comments

If you think “sales” is a dirty word, then you’re going to hate today’s video.

But if you believe that it’s not just your right, but your flat out responsibility to share your product / service / program with as many people who can benefit from it as possible…

… then read this carefully.

Implementing this strategy could be the main difference maker between mediocre (but unenviable) success…

… and building a rockstar company that customers line up to buy from (and Silicon Valley suitors line up to invest in)

The dirty secret? Read More

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The Ultimate Strategy To Drafting Your Business Growth

By | Growth Engine, Marketing, Startups | 4 Comments

The best aspect of sharing everything you know is that others will share back.

A few months ago I was in NYC shooting a Facebook Live video on how to draft on other people’s success.

Simple concept: high tides rise all boats.

Afterwards I check my email, and Mike from London emails me recommending a book.

Rising Star by Rich Koch.

I hadn’t read it, but knew the name … he wrote The 80/20 Principle which I had read 10 years prior.

So I bought the book on my kindle, and realized we share some of the same strategies for picking investments and markets to build companies in… Read More

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7 Types of Content Marketing That Converts Customers

By | Marketing, Sales, Startups | 4 Comments

My brother Pierre builds houses.

Huge, jaw-dropping, “how-do-those-even-exist” kind of houses.

A few years ago he asked me what he should blog about to attract the type of customers who could even buy those kinds of houses.

And I said…

Anything that you think they would want to read.

So he took action – that’s my brother – and started writing things like this: Read More

The Right Way to Build a Creative Agency - by Dan Martell.001

The Agency Model: 3 Part Framework For Streamlining Your Business

By | Marketing, Sales, Startups | 14 Comments

Want to know the secret to building a profitable consulting/agency business?

It’s simple…

… and once I tell you, you’ll be looking for it everywhere.

It’s the methodology.

Here’s what I mean…

… if you do any consulting, and you’re just charging for the service (coding / design / copywriting, etc) then you’re getting paid for the hour.

If you have a methodology, then you can shift and start getting paid for the value you bring to that hour. (that’s a Jim Rohn quote btw) Read More

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