Sales

Don’t Let Your Marketing Get In The Way Of Attracting Bigger & Better Customers

By | Marketing, Sales, Strategy | 2 Comments

Are you proud of the work you do?

Are your customers demanding?

Is there enough revenue for you to do your best work?

When I first met Julie she was trying to stay afloat.

Her agency was doing $800K in revenue but she hated her job.

When I brought her team together, I could tell that everyone was super talented but there was no “energy” in their voices.

All I asked was “Are you able to do your best work?”…

… and everyone quickly said “No!”

So then I asked “What would it take for you to have the time & resources to do so?” Read More

The Best Strategy For Sending Your Customer a Thank You Video

By | Education, Marketing, Sales | 14 Comments

Do you have a business coach that pushes you to do things outside of your comfort zone?

If not, you should.

Recently one of my good friends was brainstorming new strategies for generating sales within the next 30 days.

We sat down, brainstormed ideas for quantity THEN ranked based on effort and impact.

(Side note: always separate the idea generation from the idea quality filter, it will help you come up with better strategies).

At the end of this process, one of the clear winners was to send past customers quick videos thanking them for their business and asking if there’s anything else we could do to help them.  

We called it the Customer Re-Engagement Video strategy. Read More

The 4 Roles of a Sales Team

By | Marketing, Metrics, Sales | 2 Comments

If you think “sales” is a dirty word, then you’re going to hate today’s video.

But if you believe that it’s not just your right, but your flat out responsibility to share your product / service / program with as many people who can benefit from it as possible…

… then read this carefully.

Implementing this strategy could be the main difference maker between mediocre (but unenviable) success…

… and building a rockstar company that customers line up to buy from (and Silicon Valley suitors line up to invest in)

The dirty secret? Read More

7 Types of Content Marketing That Converts Customers

By | Marketing, Sales, Startups | 4 Comments

My brother Pierre builds houses.

Huge, jaw-dropping, “how-do-those-even-exist” kind of houses.

A few years ago he asked me what he should blog about to attract the type of customers who could even buy those kinds of houses.

And I said…

Anything that you think they would want to read.

So he took action – that’s my brother – and started writing things like this: Read More

The Agency Model: 3 Part Framework For Streamlining Your Business

By | Marketing, Sales, Startups | 16 Comments

Want to know the secret to building a profitable consulting/agency business?

It’s simple…

… and once I tell you, you’ll be looking for it everywhere.

It’s the methodology.

Here’s what I mean…

… if you do any consulting, and you’re just charging for the service (coding / design / copywriting, etc) then you’re getting paid for the hour.

If you have a methodology, then you can shift and start getting paid for the value you bring to that hour. (that’s a Jim Rohn quote btw) Read More

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