“What the $%&# is a CSM… and how is that going to make me money?!” When I started out in business nearly 20 years ago, there was no such thing as a CSM. Those 3 letters just didn’t go together. Nowadays, most B2B SaaS businesses see a CSM as essential to scaling a business faster, reducing churn, getting greater customer
Being a venture funded SaaS founder is like walking into a casino to bet all of your employees’ salaries… every single day. Your decision to make one choice over another – bet on red or black – can cost your company millions. A few wrong bets can dry up your finances and run your company into the ground. But a
Try this theoretical A/B test in your mind. The control is your SaaS product as it is right now. The ‘B’ variation is your exact same business… …but with hundreds of 3rd party product review sites publishing in-depth reviews of your software. Let’s get clear on this: You aren’t writing these reviews. Other people are. These reviews are shared on
There’s a GOLDMINE of product insights right underneath your nose… And you’re probably ignoring it. A treasure trove of data at your fingertips about new product features, your ideal customers, and opportunities for new verticals or marketing funnels you have left untapped. This is the high-level stuff that I coach people through, and you’ve already got it. Hiding in plain
If I took the pain of early-stage software founders and boiled it down into one question, it’s this: “How do I fund my software business without giving up ownership?” Although I don’t believe that money solves everything, I know that it helps. With enough funding, you can:
It’s a gift… and a curse… I bet you have it too. You can’t get your mind off of it, can’t shut it down. You wouldn’t be an entrepreneur if you didn’t have it… What is it? The Entrepreneurial Muscle. It’s that thing that makes you analyze businesses wherever you see them, that makes you criticize marketing material every day.
I want you to meet someone who I have huge respect for: Natalie Nagele. Not only has Natalie been working in the SaaS and software space since her late teens, but she’s been courageous enough to experiment with optimizing her team. …even if it means asking them to work less.
Does your product have a hook? I mean, a value hook. The hook is when someone can see exactly who your product is for and why it’s valuable. These product hooks get stuck in your customer’s minds like a jingle to a catchy song. It’s what makes them say “Oh, I get it”. But the way you make (or sharpen)
Today, I’m going to give you the 5 most profitable business ideas that you can start in 2020. Yes, THIS YEAR. Profitable meaning: Low risk High reward Great return on investment Quick to take to market Capable of growing and scaling Not all business ideas are equal. An idea is only valuable if it’s actionable and profitable. These ideas I’m
When I built my company Clarity.fm, I remember staying up until 3AM designing how this software would work. But I’m not a designer. So I used an awesome wireframing tool called Balsamiq. It was a dream to use. In no time at all, I had a working prototype for my SaaS, the same one that was later successfully acquired by
