Posted via web from Dan’s posterous

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Posted via web from Dan’s posterous

If you enjoyed this post, please consider leaving a comment or subscribing to the feed to have future articles delivered to your feed reader.

Want to learn what the top online marketers are doing to win the hearts and minds of their customers?  Join me and a cast of amazing people in Toronto at the first ever MeshMarketing event!

The event is going to be interactive and awesome. Some of the best people in the industry will be presenting (including myself ;-).

About MeshMarketing

Meshmarketing is a one-day event focused on insights, tools and tactics to help you win customers’ hearts and minds, online. An insightful keynote will lead us into a series of engaging conversations and “show and tell” presentations, as well as in-depth workshops.

You will interact with digital marketing thought leaders, connect with peers and prospects, and get a better understanding of the impact that new developments online will have on your strategy and your job. Together, we’ll discuss best practices and the successful use of social media, online marketing, mobile marketing, search, video and word-of-mouth.

When and Where

October 22nd in Toronto, at CiRCA (126 John Street).

Planning on Going?

If so, or even if you live in the area, leave me a comment below and / or send me a message on Twitter. It would be great to connect.

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A few months ago, while speaking with Keith Rabois (PayPal, LinkedIn, Slide), I got his thoughts on why the best startups are created during an economic downturn.  I found them extremely insightful and felt they needed to be shared.

Here’s the three reasons he gave [with my supporting thoughts attached]:

1. Pure Brain Power in One Building

The idea that the more “A Players” you can get in a building, the higher the likely hood of success. When things are good, the top talent gets diluted amongst the vast amount of startups and/or work on their own projects.

2. Lack of Derivative Companies

When the markets hot, people are quick to copy models that work. It’s not uncommon to see 3-4 companies compete in the same market once one proves some level of traction.  However, in a down market, this effect isn’t as pervassive leaving the originating companies time to build out a larger footprint.

3. True Entrepreneurs

It’s easy to start a company when the skies are blue - it’s almost like a “hobby du-jour” for some.  However when times are tough, only the “True Entrepreneurs” continue plugging away, creating value and building their dreams.  They don’t stop and get day jobs, they figure it out.

What companies can you name that come to mind that would’ve had these market conditions? PayPal? Google? Facebook? Cisco? Others?

What are your thoughts?

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