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AI Freedom Summit · Kelowna · October 26–27, 2026

AI to grow your business.

Two days with Dan Martell and hundreds of founders figuring out where AI can remove bottlenecks, multiply your team’s output, and give you more of your time back.

You don’t need another list of AI tools.
You need to know:

  • What should we automate first?
  • Which recurring work should disappear?
  • Where could AI save us from another hire?
  • Which decisions still depend on me that shouldn’t?
  • Where can one great person suddenly produce dramatically more?

That’s what we’re working through in Kelowna.

The problem

You didn’t build this company to become its busiest employee.

Revenue goes up.
The team gets bigger.
You add more people, more software, more systems.

And somehow…
Your calendar stays full.
Your team still needs answers.
Important decisions still find their way back to you.

The company is growing.
Your freedom isn’t.

AI gives you a chance to redesign that.
To remove work that shouldn’t exist anymore.
To shorten processes that eat hours every week.
To rethink hires before adding another salary.
To help your best people produce at a level that used to require three of them.
And to build a company that can move without waiting for you.

That’s the real opportunity.

Not another cool prompt.
Leverage.

The two days

What happens over the two days?

We take your company apart, function by function.
Not literally.
That would upset accounting.
But we are going to look at the six places where AI can fundamentally change how the business operates.

Operations
Remove recurring work from the system.
Find the processes eating hours every week and identify what can be compressed, automated, delegated to AI, or removed altogether.
Sales
Put AI inside the revenue engine.
Improve research, preparation, follow-up, speed, and sales output without creating robotic customer experiences.
Talent
Know what to hire, automate, and amplify.
Before adding another person, understand whether the work needs a new hire, a better process, or AI.
Finance
Find where AI actually moves margin.
Better analysis.
Faster information.
Lower operating cost.
More visibility into where money is leaking and where leverage lives.
Marketing
Produce more without becoming the content department.
Research, ideation, production, distribution.
Build systems that let a smaller team create more without lowering the bar.
Leadership
Build a company that needs fewer decisions from you.
Improve how information moves through the business so your team can make better decisions without constantly waiting for the founder.
The outcome

The goal isn’t to leave inspired.
It’s to leave knowing what to do next.

By the time you fly home, you should be able to answer:

  • What should we implement first?
  • Which work should stop being done manually?
  • What is our biggest AI opportunity right now?
  • Which upcoming hire should we rethink?
  • Where can AI make someone already on the team significantly more productive?
  • Which decisions still rely on me?
  • What would this company look like if we designed it around what AI can do today?

Request a seat

The stage

Learn from people actually running the systems.

Dan Martell
Dan Martell
Founder, Martell Group

3 SaaS exits before 35.
70+ investments, including Intercom, Unbounce and Udemy.
WSJ-bestselling author of Buy Back Your Time.

Dan has spent years helping founders build companies that grow without consuming their lives.
Now he’s applying that same obsession to AI.

Sam Gaudet
Sam Gaudet
Creative Director, Martell Media

Built the engine behind Dan’s growth to 12M+ followers.

Positioning.
Distribution.
Demand.
Content systems.

And how AI changes the way modern media teams operate.

Graeme Barlow
Graeme Barlow
Founder, Investor & Growth Leader, Martell Ventures

Multi-exit, 8-figure founder who sold his first company at 16. He went on to co-found a gaming company that reached 1M+ users, build a pet-industry SaaS platform serving 5M+ customers, and grow a software agency to 50+ people and $55M+ in lifetime revenue.

Matt Bertulli
Matt Bertulli
Founder, Operator & Co-Host of The Operators

20+ year entrepreneur who built and sold Demac Media, then co-founded Pela Case and Lomi. Across his companies and career, he’s helped deploy $1B+ in paid media and today co-hosts The Operators, breaking down how 8- and 9-figure consumer companies scale.

More to come. Additional speakers are joining as they lock. A few are staying under wraps for now.

This room is built for operators.

Not people looking for another weekend of AI theory.

AIFS is for founders and operators who already have something working and want to figure out how AI changes the way they build from here.

People dealing with questions like:

  • “How do I scale without adding another 20 people?”
  • “Why am I still approving everything?”
  • “Where should my team actually be using AI?”
  • “What can we automate without breaking the customer experience?”
  • “Which roles are about to change?”
  • “What should I build differently now?”

If those questions sound familiar, you’ll fit right in.

Testimonials

Founders Dan works with have built some serious companies.

These aren’t AI testimonials.
They show the caliber of founders, businesses, and operating problems Dan spends his time around.

“I 10x’d the fund size to $300M, and immediately got $17M in commitments from people who’d previously rejected me.”Sam Sells · Impact Growth Capital
“When I joined, it was chaos, bad culture, poor leadership, and it was all because of me. Since then we rebuilt our leadership team, finalized a JV with a multi-billion dollar powerhouse, and negotiated a multi-year, nearly nine-figure contract.”Jacob Emery
“When I started working with Dan, my agency style business was making just shy of $20,000 per month. In the last 12 months, we clocked in 1.8 million in revenue.”Charles Mullany · HostGenius
“Working with Dan has made just a huge impact. We have built a solid eight-figure manufacturing business, up to a team of about 80 people, and the coaching has helped put us in a position to more than double.”David Racino · American Canning
“The best coaching I’ve had in 14 years of running businesses. Dan helped us grow 505-Junk to $4.5M, one of the largest independent junk-removal companies in Canada.”Barry Hartman · 505-Junk
“I scaled and sold my company for roughly $50 million at age 27. I have been around a lot of mentors, and I can tell you Dan is the real deal.”Josh Lustig
“We just passed $6 million in revenue. We have been able to take the teachings and the principles and add millions in revenue to our bottom line.”Graeme Barlow · Iversoft
“We’ve now closed our second acquisition of the year, and we’ve grown the team to almost 70 employees.”Brett Wilson · Smoochie Pooch
Tickets

Choose how you want to experience AIFS.

Full program
General Admission

Be in the room for the full two-day experience.

  • Includes:
  • Two-day main-stage access
  • All core AI Freedom Summit sessions
  • Reserved seating
  • Post-event speaker resource vault
  • Day 2 Founders Hike

Best for: founders and operators who want the complete AIFS playbook and the room itself.

★ Most popular
VIP

Get closer to the conversations behind the stage.

  • Everything in General Admission, plus:
  • VIP Welcome Reception
  • Early badge pickup
  • Lunch both days
  • Q&A with Tod & Sam
  • Photo opportunity with Dan
  • Limited-edition Martell swag
  • Internal resource guide
  • Two weeks of Dan AI access

Best for: founders who want more access, more conversation, and more opportunities to connect with the people in the room.

4 spots left
CEO

The smallest room inside the room.

  • Everything in VIP, plus:
  • Front-row seating
  • Private dinner with Dan
  • Private media & venture tour
  • Private Q&A lunch with Dan
  • Premium personalized gift
  • Private WhatsApp community
  • Lifetime access to recordings

CEO attendance is curated.

Ready to join us in Kelowna?

Request your seat below and Dan’s team will call or text to get you registered.

Request your seat

Can you be in Kelowna, Canada on October 26–27?
Tickets start at $2,000 USD. Does that work for you?

What happens after you submit?

  1. 1We reach out.A member of Dan’s team calls or texts the number you gave us.
  2. 2We find your fit.We go over your preferences and pick the ticket that’s right for you.
  3. 3Lock in your seat.We get you registered and you’re in.
STAGE
STAGE
The room

One room. No overflow. No livestream.

Kelowna Community Theatre has a fixed number of seats.
There is no overflow room.
There is no livestream.
And there isn’t another row of chairs hiding backstage.

When a section fills, it fills.

If you want to be there in person, raise your hand and let the team help you get sorted.

CEOFront-row seating. Attendance is curated.
VIPPriority seating, directly behind.
General AdmissionMain floor. Same stage, same two days.
Where to stay

Coming from outside Kelowna?

We’ve already handled the hard part.

We have hotel blocks across Kelowna, including options within walking distance of the venue.
Once your seat is confirmed, the team can point you toward the best option for your stay.

Walk to the venue

Ten minutes by car

By the airport

On the lake

Prefer a rental? Airbnb, Vrbo and Restnest all cover Kelowna.

FAQ

AIFS has multiple attendance options, starting with General Admission and moving through VIP and CEO experiences.

Tell us which experience you’re interested in and the team will walk you through the options.

Because this close to the event, we’d rather help you get the right ticket and solve any logistics questions than leave you staring at a checkout page.

The conversation is short.

If AIFS makes sense, we’ll get you sorted.

Yes.

This is designed around the decisions founders and operators need to make.

You need to understand what AI can do, where it belongs, and how to deploy it inside the company.

You do not need to become an engineer.

Yes.

In fact, if someone on your team is going to own implementation when you get home, bringing them may make the two days substantially more valuable.

Each person needs their own seat.

Where inventory allows, yes.

The team can walk you through the available options.

AI Freedom SummitKelowna · October 26–27
Request a seat

The useful question isn’t “What can AI do?”

Everyone knows the answer is:
A lot.

The useful question is:
What should AI change inside your company?

That’s what we’re spending two days answering.