The 3 Business Personalities & How To Understand Which One You Are

The 3 Business Personalities & How To Understand Which One You Are

I used to believe that ANYONE could be an entrepreneur.

Until the day my friend Julie went bankrupt.

When she started her business, I was pumped… probably more so than I should’ve been.

She left our meeting excited to take on the challenges and get going.

The reason she failed is because she didn’t understand her role in relation to her business…

… which caused major gaps (like sales) to occur.

At a high-level there’s 3 business personalities.

Understanding which one you fall under is the first key in making sure you’re surrounded by team members and advisors who can lift you up and fill in your gaps.

In this week’s video I go over all 3 Business Personality Types and how each aren’t better than the other, just different.

Think you’re an “Entrepreneur”? Think again… be sure to watch the video to understand how to self identify…

… but at a high level it comes down to one of the following:

  • Artist (or E-Myth calls it: Technician)
  • Manager
  • Entrepreneur

So what do you do if you discover that you’re an Artist or Manager?

That’s a big question…

… maybe I’ll cover it in an upcoming video 🙂

Till then I have a favour to ask… I would love for you to leave a comment with your honest assessment of which one you are!

No judgement, just curious.

Talk soon.



  • Patrick Emmons

    I think I fall in between the artist and the entrepreneur. I’m not the big flashy guy who lives on another planet and can’t stop trying to blow people’s minds. But I have sold 2 companies that I’ve started. Being able to start over at age 42 with 5 kids is pretty risky or at least indicates that I enjoy the chaos more than the craft.

    • Dan Martell

      Many people do / great self assessment!


  • Dominic St-Pierre

    Like Patrick I also feel I’m split 50/50 between entrepreneur and artist. I’m currently going all in since September in my startup which launched in September, with 2 home school kids, so I’m the only source of revenue for the family 🙂 pretty risky.

    I would be interested to know what are your thoughts on the fact, do you think at the end of the day we are only perceiving ourselves as an entrepreneur, but are in fact artist? I’ve started multiple SaaS since 2008, but I fully enjoy building them, hard to fully categorize yourself into one of the 3 only I think.

    Maybe entrepreneur are a mixed of “entrepreneur / risks taker” and either artist or manager?

    • Dan Martell

      I think most people think they’re entrepreneurs and they’re not.

      That’s when people get hurt by their business.

      It’s not that they aren’t risk takers, they just don’t default to that.

      Nor should they.

      It doesn’t mean you can’t be wildly successful, as long as you bring the entrepreneur into the company and let them lead / push on you.


  • Vinish Garg

    Do the two comments by Dominik and Patrick suggest that managers and artists are at two different ends of the spectrum? :). Because I find myself exactly in same orbit – a mix of entrepreneur and artist. If we see more people thinking on the same lines, it may point to some interesting graph for what types of personalities excel in which specific areas. No?

    • Dan Martell

      It’s not one or the other … but which you index more towards … I’m a primary entrepreneur with a secondary towards manager (I love systems).

      Again, this isn’t a judge of success at all … just as you grow the business, it’s important to have different perspectives.


  • Jon Kostyniuk

    I definitely lean more to the Artist side of things, but with elements of Manager and Entrepreneur. However, given my current initiative, if a selling opportunity came, I would sell. I could always come back and consult. 😉

    In my current situation, I am out on a limb in some areas, but I am not a crazy risk taker. You could say I like to manage risk and right now risk is high and reward is lower, therefore I am being cautious. This may change over time and I am open to more risk, given a greater reward potential.

    • Dan Martell

      Jon, solid self assessment.

      There’s not better one vs. other – it’s just important to know so you can bring people into your team who are different and can help bring that perspective as you grow a business.


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