I believe that great SaaS founders stay ahead of the curve. They’re the trendsetters, not the trend-followers, willing to try something new that makes waves in the market. The problem is that I’ve encountered many cutting edge SaaS businesses whose marketing efforts are too far behind the times.
Alright, fine. I’ll go on record and say it. There is a huge difference between marketers who call themselves Growth Hackers… and those who actually know the SCIENCE of it. Using the term ‘Growth Hacker’ in your LinkedIn bio doesn’t matter. It never did. All that matters are the actual numbers.
Try this theoretical A/B test in your mind. The control is your SaaS product as it is right now. The ‘B’ variation is your exact same business… ...but with hundreds of 3rd party product review sites publishing in-depth reviews of your software. Let’s get clear on this: You aren’t writing these reviews. Other people are. These reviews are shared on blogs, social media, and on YouTube. The publishers of these reviews are driving their own traffic. Without changing anything about
“10x more money per customer?” Cha-ching! Moving your business upmarket can mean massive revenue boosts. It’s where the big-bucks get made. Upmarket customers are the affluent, enterprise-level businesses that demand more from your SaaS... but also write bigger checks without even blinking. By moving upmarket, your company's growth can scale quicker from fewer customers. I bet you’re already thinking: “SIGN ME UP!”
Pop quiz: Does a Freemium business model really convert to a growing SaaS? Sure, you get widespread access to potential customers… But are they just there because it’s free? Or do they end up paying?
If you’re looking for growth hacks ripe for a SaaS business, then you need to see this. I’m going to show you a powerful strategy that will help you achieve 3 things: Increase your lead generation Boost customer activation (making them engage with your software) Reduce your churn rate ...all while you make more sales. Don’t believe me? Alright, you twisted my arm… Here are some numbers that prove it: I have coaching clients that are using this exact strategy
I’ve seen it too many times... Agencies that screw a business like yours out of your hard-earned cash. You hire an agency wanting quick results but end up with a hole in your bank account and a laughable ROI to show for it. Whenever I see this, I don’t blame the agency. I blame the business that hired them. Harsh? Yes. But it’s true. Agencies can get you GREAT results (and I’ve worked with many over the years)... ...but ONLY
Does your product have a hook? I mean, a value hook. The hook is when someone can see exactly who your product is for and why it’s valuable. These product hooks get stuck in your customer’s minds like a jingle to a catchy song. It’s what makes them say “Oh, I get it”. But the way you make (or sharpen) your hook is called positioning.
“How do I find a problem that would be perfect to solve with a SaaS?” YES! Now that’s a good question. I come in contact with a lot of SaaS founders and business owners (or the wannabes) that ask the wrong questions. You can tell when their mindset isn’t in the right place. Fixating on bad questions means pouring your mental energy down the drain and wondering why your business is flushing itself out to sea. So when I hear
Back when SaaS was still a new word (circa 2006), Jon Miller started Marketo, a software product that gave businesses an end-to-end view of their customer’s journey. The technology was revolutionary. No longer was a marketing team just collecting leads to give to the sales team... ...but businesses were able to track and optimize every touchpoint. From ads, to website visitor, to sale, to upsell, to retention and residual profits. Marketo’s goal was to offer enterprise power at an affordable