Does your product have a hook? I mean, a value hook. The hook is when someone can see exactly who your product is for and why it’s valuable. These product hooks get stuck in your customer’s minds like a jingle to a catchy song. It’s what makes them say “Oh, I get it”. But the way you make (or sharpen) your hook is called positioning.
“How do I find a problem that would be perfect to solve with a SaaS?” YES! Now that’s a good question. I come in contact with a lot of SaaS founders and business owners (or the wannabes) that ask the wrong questions. You can tell when their mindset isn’t in the right place. Fixating on bad questions means pouring your mental energy down the drain and wondering why your business is flushing itself out to sea. So when I hear
Back when SaaS was still a new word (circa 2006), Jon Miller started Marketo, a software product that gave businesses an end-to-end view of their customer’s journey. The technology was revolutionary. No longer was a marketing team just collecting leads to give to the sales team... ...but businesses were able to track and optimize every touchpoint. From ads, to website visitor, to sale, to upsell, to retention and residual profits. Marketo’s goal was to offer enterprise power at an affordable
How do you find more of the right customers? People that will eagerly buy what you’re selling, with zero complaints…? AND tell their friends about it. What a dream! But rather than picking 4 leaf clovers, crossing your fingers and hoping the universe delivers these ideal clients to your doorstep... Don’t you want a system to filter out the customers that’ll buy from the ones that won’t?
There’s some technology out there that I’ll bet you aren’t even using in your business, and it’s a huge conversion booster! When I tried implementing this tech, you know what happened? It reduced my sales demo no-shows by 30%... meaning my sales velocity almost doubled! I also used it to warm up calls before the demos. So what is this mysterious wonder-tech? Here’s the surprise… you use it every day and it’s been around for years:
When I was building my company, Flowtown, I remember one of our potential investors talking about Expansion Revenue. I thought “Uhh… okay. What the heck is that?” You don’t wanna learn about this stuff FROM potential investors. Staring at them wide-eyed when they outsmart you doesn’t exactly scream ‘good investment’. But now I know how to use upselling to increase customer retention and leverage Expansion Revenue. It makes a real difference. I’ve used it in my own businesses and now
Another episode of Escape Velocity, and another opportunity to level up your game as an entrepreneur! We are jumping right into a topic of major importance for your business - POSITIONING! Getting your positioning super tight and specific can be the holy grail of growth… and many of the major players in the SaaS space are proof of that! It all comes down to picking the low-hanging fruit… get to know your BEST CUSTOMERS - the ones who love your
Imagine this scenario... You’ve launched a great SaaS product and things are starting to look up… GREAT! Now you are doing marketing, sales, dealing with clients, upgrading the product, doing everything you can to stack up your MRR. The more you grow, the more you have to delegate and rely on your team members. There comes a point where you have to decide what kind of leader you are going to be. And let me tell you, that is one
And it goes like this: How much is it? - It's not that bad… Look, it's simple. Just give me a number. OK? - It's 20% - not that bad, right? WOW… Your churn is 20% monthly? *issues a small prayer to all the SaaS gods* The above is a conversation I recently had with a potential coaching client… GOOSEBUMPS! Let me put this into perspective...
When I started Flowtown, a marketing Saas product I built in San Francisco, over a decade ago... there was one thing I knew we had to do right: Content marketing. So I built out this epic content strategy that grew to 350,000 unique views per month. What a difference that made! Then I did it all over again with Clarity.fm… and again with my current coaching business. After doing it so many times - from scratch - I’ve learned a