Back in 2020, I decided to build a SaaS pond... ...an online group where SaaS founders could hang out, connect with each other, and gain massive value… All for free.
Have you created a limited-time offer before? Black Friday sale? Pre-selling your product? An end of year campaign? Although it sounds like a great idea, be warned... It’s a double-edged sword.
Paid ads… or publicity? Choose. For a bootstrapped startup with little-to-no cash in the bank trying to find their first thousand customers, this question should be a no-brainer. Publicity.
Over the last 23 years, I’ve started 5 SaaS businesses and successfully exited 3 of them, making me a millionaire at 27 years old. I could have retired and never worked another day in my life...
I believe that great SaaS founders stay ahead of the curve. They’re the trendsetters, not the trend-followers, willing to try something new that makes waves in the market. The problem is that I’ve encountered many cutting edge SaaS businesses whose marketing efforts are too far behind the times.
Alright, fine. I’ll go on record and say it. There is a huge difference between marketers who call themselves Growth Hackers… and those who actually know the SCIENCE of it. Using the term ‘Growth Hacker’ in your LinkedIn bio doesn’t matter. It never did. All that matters are the actual numbers.
Try this theoretical A/B test in your mind. The control is your SaaS product as it is right now. The ‘B’ variation is your exact same business… ...but with hundreds of 3rd party product review sites publishing in-depth reviews of your software. Let’s get clear on this: You aren’t writing these reviews. Other people are. These reviews are shared on blogs, social media, and on YouTube. The publishers of these reviews are driving their own traffic. Without changing anything about
“10x more money per customer?” Cha-ching! Moving your business upmarket can mean massive revenue boosts. It’s where the big-bucks get made. Upmarket customers are the affluent, enterprise-level businesses that demand more from your SaaS... but also write bigger checks without even blinking. By moving upmarket, your company's growth can scale quicker from fewer customers. I bet you’re already thinking: “SIGN ME UP!”
Pop quiz: Does a Freemium business model really convert to a growing SaaS? Sure, you get widespread access to potential customers… But are they just there because it’s free? Or do they end up paying?
If you’re looking for growth hacks ripe for a SaaS business, then you need to see this. I’m going to show you a powerful strategy that will help you achieve 3 things: Increase your lead generation Boost customer activation (making them engage with your software) Reduce your churn rate ...all while you make more sales. Don’t believe me? Alright, you twisted my arm… Here are some numbers that prove it: I have coaching clients that are using this exact strategy