The 4 P’s To Selling: Focusing On The Right Prospects to Improve Your Sales Cycle

How do you find more of the right customers? People that will eagerly buy what you’re selling, with zero complaints…? AND tell their friends about it. What a dream! But rather than picking 4 leaf clovers, crossing your fingers and hoping the universe delivers these ideal clients to your doorstep...  Don’t you want a system to filter out the customers that’ll buy from the ones that won’t?

5 Innovative Ideas to Help You Leverage the Power of SMS For Your SaaS Company

There’s some technology out there that I’ll bet you aren’t even using in your business, and it’s a huge conversion booster! When I tried implementing this tech, you know what happened? It reduced my sales demo no-shows by 30%... meaning my sales velocity almost doubled! I also used it to warm up calls before the demos. So what is this mysterious wonder-tech? Here’s the surprise… you use it every day and it’s been around for years:

Do You Want Fries With That? Wholesome Upsell Techniques That Drive Expansion Revenue

When I was building my company, Flowtown, I remember one of our potential investors talking about Expansion Revenue. I thought “Uhh… okay. What the heck is that?” You don’t wanna learn about this stuff FROM potential investors. Staring at them wide-eyed when they outsmart you doesn’t exactly scream ‘good investment’. But now I know how to use upselling to increase customer retention and leverage Expansion Revenue. It makes a real difference. I’ve used it in my own businesses and now

[Escape Velocity] – Episode 9 – April Dunford at Ambient Strategy

Another episode of Escape Velocity, and another opportunity to level up your game as an entrepreneur! We are jumping right into a topic of major importance for your business - POSITIONING! Getting your positioning super tight and specific can be the holy grail of growth… and many of the major players in the SaaS space are proof of that! It all comes down to picking the low-hanging fruit… get to know your BEST CUSTOMERS - the ones who love your

[Escape Velocity] – Episode 8 – Nathan Barry at ConvertKit

Imagine this scenario... You’ve launched a great SaaS product and things are starting to look up… GREAT! Now you are doing marketing, sales, dealing with clients, upgrading the product, doing everything you can to stack up your MRR. The more you grow, the more you have to delegate and rely on your team members. There comes a point where you have to decide what kind of leader you are going to be. And let me tell you, that is one

The Content Strategy That Converts: 5 Essential Steps for Generating Leads From Your Content

When I started Flowtown, a marketing Saas product I built in San Francisco, over a decade ago... there was one thing I knew we had to do right: Content marketing. So I built out this epic content strategy that grew to 350,000 unique views per month. What a difference that made! Then I did it all over again with Clarity.fm… and again with my current coaching business. After doing it so many times - from scratch - I’ve learned a

Naming Your Startup: The 5 Make-or-Break Rules for Securing The Ideal Business Name

I recently shared an uber with my buddy, Kevin, when the topic of naming his new startup came up. And when you think about it… There’s SO much pressure in getting this right. Not only is the name of your startup gonna be front and center for the next few years (or decades) of your life… … but it’s gonna be one of the FIRST things that potential customers use to judge you and your company. Meaning, before you even

5 Proven Strategies to Growth Hack Your Way to 100k Users For Your SaaS Startup

Imagine this… You’ve worked MONTHS gearing up to launch your product. You’re absolutely CERTAIN that the market will receive it with the same level of enthusiasm as you do (and I mean… why wouldn’t they? Your thing is awesome). So you put your reputation on the line by inviting 300 of your most influential friends and investors into a swanky-ass theatre for the official launch party. We’re talking people from Shark Tank, Dragon’s Den, Hootsuite, Freshbooks, etc. You pull back