How To Use Custom Audience on Facebook To Reduce Your Marketing Costs

“Facebook ads don’t work for B2B SaaS” Raise your hand if you’ve heard that one before (or have been the one to say it). I hear some spin on that one multiple times per week. Usually from a jaded SaaS founder who went “all in” with Facebook only to burn through their Amex card with nothing but a stack of air miles to show for it. There’s a reason that Facebook is such a polarizing channel in the SaaS world.

Five Reasons Why You Should NOT List Your Pricing on Your Website

When I was 25 and building my first company, Spheric, I closed an enterprise level deal with Procter & Gamble. Not only was it an “arrival point” for my company… But in the negotiations, I actually got P&G to fund an entire slate of new integrations and features, while we retained the IP. Pretty cool, right? Thing is, none of that would’ve been possible had I made the mistake that most founders make…

The 5 Secrets to Ensure Your User Conference Is a Smashing Success

Imagine taking the stage for the opening keynote of your own customer conference. Hundreds (or even thousands) of your users in front of you. Enjoying that super cool inflection point where you can literally see the community you’ve built right in front of your eyes… And at the same time, unlock a hidden series of growth levers that your competitors (who shied away from the whole conference thing) will never have a chance to pull. Pretty cool, right? Here’s a

Recruiting Channel Partners? Here Are 5 Secrets to Help You Succeed

Leadpages used *this* strategy to scale their growth at a ridiculous rate. So did my company Flowtown. As well as a recent SaaS Academy client who hired an army of over two thousand “salesmen” to promote his accounting software… for free. If you haven’t caught on… We’re talking about strategic partnerships. Partnerships are one of the fastest and most efficient ways of scaling your software business. It’s essentially outsourcing your customer acquisition… and only paying a pre-negotiated  commission if the

Tell Stories that Sell: the Best Customer Case Study Template

Have you ever tried to collect a case study only to find yourself stumbling over the “ask” before mercifully aborting mission? Yep. Happens to just about every SaaS founder. Even when we get epic results for our customers… … asking for a case study turns otherwise confident SaaS founders into the chess club captain trying to ask the head cheerleader out to prom. *awkwaaard* But it doesn’t have to be.

How to Build a Referral Program into Your SaaS Product

“Help me. Help you.” Nope… Not talking about that epic one liner from Jerry Maguire. I’m talking about the inner dialogue your customers experience whenever they try to refer your product to their tribe. One of the EASIEST ways to acquire a new B2B Saas customer is to have your current users refer you at scale. Just ask Dropbox ;-) Only problem is… most companies make that process painfully hard and complicated.