Dan Martell’s Elite Entrepreneur Program
AI won’t fix a business
that only works when you do.
Bolt AI onto chaos and you just get faster chaos. Elite fixes the foundation first, then puts AI to work running it without you.
- Elite room of world-class founders, operators who’ve already solved what’s in front of you
- New playbooks and coaching every week: Dan walks you through exactly what worked to build a $100M business
- Plus exclusive first access to Dan’s own AI tools, so you execute with a speed most teams can’t match
Nobody builds a business just to be the hardest working employee.
Most founders I meet at your level have already done the hard work. You built something real. Then you realized it wasn’t sustainable, because it all runs through you.
You’ve taken the courses. Read the books. Run the playbooks. And you’re still the one holding it together. Still working in it when you want to work on it.
The fix isn’t more effort. You’re already working hard enough. The fix is building the next stage the right way. Systems that run without you. AI doing real work across the business. A team that carries it whether you’re in the room or not.
Getting there isn’t a mystery. It’s a sequence. That’s what Elite coaches you through. I walk you through building a business that works for you, instead of one that only works because of you.
— Dan Martell
The sequence, in order.
From Operator to Architect
I spend 97% of my time building Martell Ventures, and almost none of it doing the work. You climb from doing → reviewing → strategy → architect. The higher you climb, the more you’re worth.
From Bottleneck to System Builder
The “only-I-can-do-it” belief caps a company at about $300K the first time. Then it shows up again at every level you reach. You break it for good by building leaders who run the business without you. The test: you could leave for six months and they’d 10x it.
From Cash-Flow Machine to Sellable Asset
$0 → $250M in enterprise value in ~15 months, self-funded. A cash-flow machine pays you. A sellable asset pays you, runs without you, and adds to your net worth at a 3–5x multiple.
From Tinkerer to Tech-Enabled Leader
This is where you stop saying “I use AI” and start saying “it runs”, a department, a workflow, a process. Build the machine that runs the machine.
From Culture by Default to Culture by Design
You decide how you do business: who’s in the room, the standard, what you won’t tolerate. A culture designed on purpose, with leaders who raise the bar without you pushing.
What our clients are saying.
In their own words
The people who actually run Dan’s companies, in your corner every month.
Built, scaled and sold 3 SaaS companies; then 100+ investments (Intercom, Unbounce, Udemy). WSJ-bestselling author of Buy Back Your Time. Coaches growth, AI, deals & exits.
Spent his career as a C-level executive inside billion-dollar companies before becoming CEO of Martell Media. Runs the exact team and operating systems he coaches, live in the business every week. Coaches leadership, culture, people and rhythms.
Built the engine behind Dan’s rise to 10M+ followers. Coaches everything brand: positioning, distribution, demand, and owning your category.
Q&A.
Dan Martell’s coaching program for Elite entrepreneurs. For founders of all kinds, Dan pours into and coaches you through what’s blocking you from achieving what you know you’re meant to. By using his 200+ frameworks, templates, and systems, you’ll also takeaway the most actionable advice, from someone whose already been there and built that.
Yes. Dan has built, bought and invested across software, services, trades, real estate and retail, and the founders inside Elite span even wider. The levers Elite works on, leadership, brand, AI, enterprise value, apply to every serious business.
No. But if you build with a partner, we recommend you both come. The best decisions get made when you hear the same things at the same time.
You book a strategy call that typically runs about 45 minutes. We map your single biggest bottleneck and figure out together whether Elite is the right room for you right now. You’ll leave with a clear picture either way. The call is also where we walk through the investment and what your year would look like.
There's no perfect time. That's kind of the point.
In nearly three decades around founders, I’ve learned one thing about timing: it’s never perfect. There’s always a launch, a hire, a fire. Meanwhile, the gap between what your company is worth now and what it could be worth keeps getting wider. The founders who win don’t wait. They decide.
APPLY to JOIN THE WAITLIST
We have a limited number of spots each month.
our team reviews applications daily.
© 2026 Martell Growth Solutions Inc. DBA Dan Martell. All rights reserved.
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Earnings/results disclaimer: Any figures or testimonials shown reflect individual experiences and are not typical or guaranteed. Elite is a coaching program; it does not promise any specific income or business result. Your outcome depends on your effort, market, and execution.