Get Unstuck. Reclaim Your Freedom. Build Your Empire.
Elite is the room that helps you see the next moves clearly and get them right.
You’ve got traction, and that’s exactly why your business is slowing down… while working harder. The next level is on the backside of: Building systems, hiring right, integrating AI, and becoming the leader your team has been begging for.
In their own words.
Charles MullanyHostGenius
Dan Harrison
Jackie Serviss
Stephan Dyer
Amy Landino
Damian Tenuta“I 10x’d the fund size to $300M, and immediately got $17M in commitments from people who’d previously rejected me.”
Sam SellsImpact Growth Capital“When I started working with Dan, my agency style business was making just shy of $20,000 per month. In the last 12 months, we clocked in $1.8 million in revenue.”
Charles MullanyHostGenius“The best coaching I’ve had in 14 years of running businesses. Dan helped us grow 505-Junk to $4.5M, one of the largest independent junk-removal companies in Canada.”
Barry Hartman505-Junk“I’ve recruited over 23 coaches into my organization. That’s almost a million dollars of increased revenue you’ve helped me bring in.”
“I’ve now got a hundred units under contract, and we just pulled the trigger on a $1.7 million deal.”
Tony Leblanc“Compared to the over $300,000 I’ve spent on coaching so far, Dan literally eats the complexity for you in 15 to 20 minutes.”
Bijal PatelWeLaunch“We just passed $6 million in revenue. We have been able to take the teachings and the principles and add millions in revenue to our bottom line.”
Graeme BarlowIversoft“When I joined, it was chaos, bad culture, poor leadership, and it was all because of me. Since then we rebuilt our leadership team, finalized a JV with a multi-billion dollar powerhouse, and negotiated a multi-year, nearly nine-figure contract.”
Jacob Emery“Working with Dan has made just a huge impact. We have built a solid eight-figure manufacturing business, up to a team of about 80 people, and the coaching has helped put us in a position to more than double.”
David RacinoAmerican Canning“I scaled and sold my company for roughly $50 million at age 27. I have been around a lot of mentors, and I can tell you Dan is the real deal.”
Josh Lustig“We went from about $300,000 in annual revenue to over $2.2 million this year.”
Ross RonanRonan Healthcare Consultants“In May of this year I am going to close over $10 million in loan production, something I have not done since July of 2021. I feel like a true leader again. It has changed everything.”
Jeff Aronheim“I scaled aggressively to over $200K a month and everything broke. With Dan, I built real, proper systems and a team.”
Jeremy Pogue“We’ve now closed our second acquisition of the year, and we’ve grown the team to almost 70 employees.”
Individual results. Not typical or guaranteed.
You don’t own a business. You own the best-paying job you’ll never be able to quit.
Most founders I meet at your level have already done the hard work, and realized it’s not sustainable. You’ve built a business that feels more like a job, and stepping back is exactly how you find out you were the only one holding it together. You’ve taken courses, read the books, implemented the strategies… but you’re still frustrated. Trying to get the freedom back to work ON the business, not IN it.
The difference isn’t more effort. It’s building the next stage the right way: systems that function without you, AI doing real work across the business, and a team that carries the business, whether you’re in the room or not.
Getting there isn’t a mystery. It’s a sequence. That’s what Elite coaches you through. I will walk you through building a business that works for you instead of the one that only works because of you.
Dan MartellFounder & Lead CoachA look into what’s possible.
Put AI to work, the way Dan does
There’s a difference between using AI and putting it to work. Dan hands agents a task and gets back a finished result, and his team brings AI insight to every sync. Inside, you learn to be a Director, not a Doer, including the “AI Hackathon” to AI-enable your team’s repetitive work, plus first access to Dan’s own AI tools.
The distribution system behind 13M+ followers
It’s almost never the marketing itself. It’s the distribution behind it: the right message, to the right people, through the right channels. Sam engineered Dan’s rise from under 100K to 13M+ with a repeatable system across owned, borrowed and rented channels, and coaches you to build the same engine.
The portfolio play: your next business might be one you buy
Once the machine runs without you, the conversation changes: adjacent acquisitions, deploying capital, building net worth through equity instead of effort. Inside, Dan coaches the moves he uses across his own portfolio.
What private equity actually pays for
Buyers pay premium multiples for businesses that don’t need their founder: predictable growth, efficient systems, clean financials, leaders who run it, a strong brand, AI doing real work. Inside, you work those levers so if you ever sell, it’s on your terms. And if you keep it, it compounds your net worth every year you hold it.
Book your private strategy call.
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Q&A.
What is Elite?
Dan Martell’s coaching program for Elite entrepreneurs. For founders of all kinds, Dan pours into and coaches you through what’s blocking you from achieving what you know you’re meant to. By using his 200+ frameworks, templates, and systems, you’ll also take away the most actionable advice, from someone who’s already been there and built that.
Can Dan help my industry?
Yes. Dan has built, bought and invested across software, services, trades, real estate and retail, and the founders inside Elite span even wider. The levers Elite works on, leadership, brand, AI, enterprise value, apply to every serious business.
Does my co-founder need to be on the call?
No. But if you build with a partner, we recommend you both come. The best decisions get made when you hear the same things at the same time.
What happens after I apply?
You book a strategy call that typically runs about an hour. We map your single biggest bottleneck and figure out together whether Elite is the right room for you right now. You’ll leave with a clear picture either way. The call is also where we walk through the investment and what your year would look like.
There’s no perfect time. That’s kind of the point.
In nearly three decades around founders, I’ve learned one thing about timing: it’s never perfect. There’s always a launch, a hire, a fire. Meanwhile, the gap between what your company is worth now and what it could be worth keeps getting wider. The founders who win don’t wait. They decide.
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Earnings/results disclaimer: Any figures or testimonials shown reflect individual experiences and are not typical or guaranteed. Elite is a coaching program; it does not promise any specific income or business result. Your outcome depends on your effort, market, and execution.