Expert Interview: Nir Eyal on Building Habit Forming Products
- How Slack raised a $100M+ on a billion dollar valuation in 3 years
- Why consumer are often wrong when valuing objects in the world.
- How to use habits to create high engagement and growth
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: How to Build Habit-Forming Products. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
Nir is also an advisor to several Bay Area start-ups , venture capitalists, and incubators. In addition to blogging at NirAndFar.com, Nir is a contributing writer for Forbes, TechCrunch, and Psychology Today.
Nir attended The Stanford Graduate School of Business and Emory University.
Nir is active on Twitter at @nireyal.