Lean Learning: Just in Time vs. Just in Case

Lean Learning: Just in Time vs. Just in Case

As entrepreneurs, we can get pretty damn obsessive about our growth and learning.

Stacking our kindles with the hottest titles from the business bestseller list…

… and secretly (or shamefully) looking forward to our next cross-atlantic flight where we’ll finally have a chance to catch up on all those latest reads.

But as entrepreneurs, we’re also pretty devout at finding efficiencies and maximizing the return on every investment.

Which makes it kind of crazy how we haven’t learnt how to properly combine the two.

Until now.

Today. I want to introduce you to the concept of JITL and the 3 steps you can take right now to uplevel the way you consume knowledge… and apply it.

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So here’s the gist:

Instead of immersing yourself in knowledge that you’ll (maybe) someday use, JITL is about soaking up ONLY the information and insights that will pay immediate dividends.

It’s about strategically aligning your learning to create instant impact on the projects most pressing to you and your business…

… and leveraging the people and resources around you to absorb that knowledge faster (without falling down the rabbit hole or chasing shiny objects).

As a kicker… since you’re implementing the knowledge right away and engaging with other experts to reinforce it (see Step 3), not only will you learn things quicker, but you’ll also retain them longer.

So watch it now and use this technique on your next BIG learning project.

From Facebook ads to financial forecasting.

And enjoy an explosive uptick on your ROL (Return on Learning).

To learning lean and winning big,

— Dan

P.S. Leave a comment below and let me know the next big project that you plan to use the JITL strategy on.

  • Emiliano Espinosa

    Thanks Dan! Just what I needed.
    How about seminars and live classrooms, would you apply the same rule to those? Or this only applies to books, blogs and online consumables?
    The difference I see is that live seminars you’re not just learning, you’re also networking and that might be the difference.

    • http://twitter.com/danmartell Dan Martell


      Live seminars work the same way… when I say top people, many times it means going for some training / course / seminars… I do a lot of training.


  • Ted Alvia

    Thank you Dan! We have used
    J.I.T. in manufacturing custom wedding gowns, both online and face-to-face.
    Using it for learning and growth is brilliant in its simplicity. Agile Personal

    I am starting Adeo Ressi’s Founder Institute tomorrow evening in Chicago. Using Just-in-Time-Learning will
    definitely be super helpful for me and I will share this with our working group!

    Cheers and see ya around Periscope & the interwebs!

    • http://twitter.com/danmartell Dan Martell

      Ted, thanks!

      I’m a huge fan of Adeo and what he’s created at FI.

      Congrats on getting in and taking action.


  • natacha dugas

    I love learning… sometimes though I feel like I learn a lot and not act enough. You know what I mean? JFDI yeah?!

    • http://twitter.com/danmartell Dan Martell

      Totally know what you mean… actually mentioned that in my scope covering the topic … step #3 JFDI!

      Once you know how, do. 🙂

      Can’t learn to surf reading a book … need to get out in the waves.


      • natacha dugas

        Miss that one!! Will review it today. Yep, the problem is that how fuck!ng ready are you gonna be? Or can you be? Thanks Dan!

    • Gabriel Beedles

      I 100% understand what you mean and experience the same thing!
      To be honest I’m not sure I have a good solution but I try to set some time aside in my schedule where I must use it to take action.
      I find I spend a lot of time learning just for the fun of it and I’ll make time for that simply because I enjoy it. So I have to schedule time to take action and the learning just fills in the gaps.

  • Decebal Dobrica

    I swear I am falling in love, this so congruent to my goals and current condition that I would hug you if I saw you now.
    I would definitely try to search to outsource 2-3 of my current concerns, this was so in my face, I can’t believe I haven’t though of it.
    I already have the books and apply some of the same reading skills, what you are describing I found really explicit through another mentor, Tai Lopez, that calls it Smart Reading.

    • http://twitter.com/danmartell Dan Martell

      Decebal, coolio… actually just ran into Tai today at http://www.thrivelasvegas.com (both speaking).

      Appreciate the comment.


  • Gabriel Beedles

    Very good video and I actually shared it with some friends at an EduTech Meetup I attended in Sydney recently.
    The idea of JIT learning is really thought provoking and highlights some areas of my approach that could be tweaked a bit. I really enjoy learning just for the sake of learning and spend a lot of my spare time doing just that. But that almost all is JIC learning where I simply target topics that I am interested in or that vaguely deal with my projects or plans. I will make more time for JIT learning from now on! 🙂

    I would like to mention though that I do think JIC learning has it’s place. Sometimes learning things unrelated to our daily activities can open our mind to other opportunities we didn’t know existed. Even a certain amount of current events can assist with identifying public needs which could be leveraged into a startup.
    As with everything I think it comes down to a balance and being able to leverage both types of learning to achieve your goals.

    • http://twitter.com/danmartell Dan Martell

      Gabriel, appreciate you sharing!


  • http://www.planningforfailure.com Todd Charron

    Hi Dan,

    Thanks for the great content, I’ve been following your work since I saw you speak at mars in Toronto.

    I noticed you mentioned you didn’t have a formal business education and now you’re sharing your learning strategy, which I really appreciate.

    I too have been mostly self taught throughout my career and have recently started as an independent consultant. I recently incorporated and was wondering if you had any recommendations on where to look for information on the business side of running a business. I’ve been doing well in my field, but am looking for information on things like how to structure your organization, hiring and growing (from a logistics, legal and paper work side), lawyers, contracts, investors and how all that works from a Canadian perspective. Basically the nuts and bolts side of running a business.

    So far most things I’ve found have been from a US business or silicon valley/start up perspective and I know things are handled differently for us Canadians.

    Any tips on where I should look/what I should read?


    • http://twitter.com/danmartell Dan Martell


      Truth is, I would focus on sales / getting customers then you can hire consultants to help you with the operations stuff.

      Also, most US stuff works for Canadian companies (managing teams, operations, etc). All the legal / financial – you just hire the team and they should tell you what you need.

      Just get good at asking great questions. 🙂

      All the best.


      • http://www.planningforfailure.com Todd Charron

        Hi Dan,

        I’m booked solid at the moment, which is nice. 🙂

        I’m just hoping not to get burned because I over looked something with the government. I have an accountant. Is there anyone else I should be looking for to cover my bases on the little things or for guidance?



  • http://raphaelpaulindaigle.com Raphael Paulin-Daigle

    Dan, this is so good.

    I had this video sitting in my inbox since the day you sent it to your list. This one, I knew that for some reason I had to watch it.

    What you’re saying is so true, although I’ve gotten much better than how I used to be, sometimes I’ll find myself spending time learning something that I don’t really need to learn right away, you know, just in case… It’s a pretty bad habit.

    I’ve improved quite a lot and I now really focus only on learning what will help me take my business forward TODAY. You showed me this way of working when I was working on the bitcoin consultancy and as you’ve seen, in 7 months I went from knowing nothing about BTC to speaking to large conferences.

    Now I’m applying this to my work in conversion optimization and drip marketing, and it’s holy it’s effective.

    Thanks for sharing Dan.
    P.S. Just realized I wrote quite a bit… I guess I felt compelled. Ha!

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