Every SaaS Founder Should Know This to Exit Their Company For a Major Payday

Every SaaS Founder Should Know This to Exit Their Company For a Major Payday

Recently one of my coaching clients exited his SaaS company for $90MIL. That was on  $860K in monthly recurring revenues.

Literally 100X his MRR became his selling price.

In case that isn’t clear… 

He made $90 million in a single sale, walking freely into an early retirement.

There is some serious money to be made in a well-built SaaS

When you hear stories of overnight millionaires, it’s often some tech founder who exited their company for a huge sale.

But it’s never ‘overnight’.

You have to know how to exit. And you have to optimize your business for it in advance.

You could be sitting on a goldmine messing around with picks and shovels but if you have not set up your company correctly, then your valuation is broken. The difference could be an extra zero (or more!) in valuation.

Having exited three of my own companies and coached dozens of clients through the sales of their companies too, I’ve learned a few things about what it takes to exit…

And I’ve put it all into this week’s video: How to Design Your Perfect Exit™

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If you aren’t hitting these 5 points correctly, your business valuation can suffer. Here’s the skim-friendly version:

  1. Know Your Numbers
  2. Visualize Maturity
  3. Become The Person
  4. Invest Ahead
  5. Drive Value

A perfect exit is different for every individual.

For you, it might be a public offering, or it might be getting acquired by a strategic, or maybe even bringing in a CEO to run your business. 

But whatever it is, if you set everything right up front, you’ll get a much better valuation. 

This means you can brush the dust from your palms and walk away from your SaaS with a small fortune in your bank account.

If you want that to be you, if you want to exit your company at any stage, then you’re not going to want to miss this week’s video

So take the time, check it out, and leave me a comment if you have any questions.

  • Jason Rosengren


    That’s awesome.

    So if I were to rebuild my SAAS what are the key structures I should have in place?

    Maryland C-Corp?
    What should my cap table look like?
    What MRR can I assume per employee?

    Anything else?

    • http://twitter.com/danmartell Dan Martell

      Jason, the best is Deleware Corp. Cap Table should be clean… ideally 1-2 co-founder. MRR per employee in the beginning will be low, and gets higher over time. Also, if you’re boostrapped of funded it changes things.

      For boostrappers, I like to keep it at $10K MRR per employee… but again, all depends how aggressive they want to grow. Most do so with little profit and just re-invest in team and growth.


  • https://horizencapital.com Akeel Jabber

    Really well explained video. One other point I come across a lot is being realistic on exiting as well. I think many founders “ideal/perfect exit” is always to sell to Google/Facebook/Amazon and expect those insane valuation.

    Nothing wrong with having ambitious goals but being able to build a solid startup and finding a PE firm or a smaller strategic buyer is a success as well. Thoughts @danmartell:disqus ?

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