Planning On Pre-Selling Your Product? Here’s The 4-Step Formula to Follow

Planning On Pre-Selling Your Product? Here’s The 4-Step Formula to Follow

Want to know the quickest way to kill your company and team morale?

It’s super easy.

Invest tens of thousands of dollars and man hours in building your software, only to find out after the fact that your market couldn’t care less.

Done.

Now you can happily go back to whatever world you just left behind.

On the flipside, if you want to launch your startup the smart way by pre-selling your product BEFORE you build it…

…  I shot this new episode outlining the 4 steps I’ve used to successfully validate and pre-sell my product before ever writing a single line of code.

Even if you’re already familiar with methodologies such as the Lean Startup, I highly recommend giving this one a watch as there are some key distinctions that make your product even faster (and more profitable) to validate.

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At a high level, the 4 steps for pre-selling your SaaS product are:

  1. Define early adopters
  2. Ask for advice
  3. Validate pain and solution
  4. MEVO (instead of MVP)

Whatever you do, pay special attention to MEVO.

Pretty much everyone in the startup world is familiar with the concept of “minimum viable product”.  

Unfortunately, there are few concepts more DANGEROUS to startup founders. When it comes down to it, an MVP still includes building “something” before you’ve fully validated it with early adopters.

As many only discover after the fact, this ‘building’ phase can spiral out of control and still leave you with an expensive piece of software that nobody wants.

Instead, I’d love for you to adopt the MEVO strategy which will allow you to collect capital upfront (while validating your offer) before you invest cash into building it.

Learn more about the MEVO in this week’s video, and then let me know of any tricks from the trenches that you’ve used to validate your own product.