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5 Steps to Effectively Sell Your B2B SaaS Product Before You Build It (Script Included)

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Pre-selling your software before you’ve even built it is a very attractive idea.

Think about it: You get people to buy a concept, take that money and use it to build the software, and then you launch it to everyone else.

…All with no money out-of-pocket.

But the reality of actually PITCHING the pre-sell is hard! I mean, how do you get someone to buy into an idea based on the few minutes you spend with them?

Well, this week’s video is gonna save you a lot of pain, because I’m giving you the exact script you can use for your next pitch.

Essentially, there are two distinct parts to this pitch.

The first will get them to practically describe what your product should do, and the second will help you get a real commitment from a potential customer.

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There’s 5 stages you’ll want to move through for this pre-sell pitching style, and it’s like this for a reason. They are:

  1. Early Adopters Filter
  2. Offer The Value
  3. Part 1: Customer Development
  4. Part 2: Pre-Sell
  5. Take The Money

This bullet list doesn’t do it justice. Part 1 and Part 2 work together (obviously) and they are where the real magic happens.

Even if you don’t get a buyer every time, which – let’s be honest – will happen, you’ll still walk away with AWESOME insights into what you’re doing right, what you’re doing wrong and how to make your software the best it can be.

When you start to approach pitching this way, it’s actually… fun.

Rather than fearing rejection, you can safely know that it doubles as customer research… and only good things can come from that.

Don’t skip out on this video. If money is an obstacle to reaching your software’s potential, then this could really make a difference.

And leave me a comment under the video to let me know what your experience with pitching has been.


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The SaaS Metrics Dashboard: Is Your Company Growing The Way It Should Be?