The other day I had an old highschool friend invite me to a private facebook group for their network marketing product.
When I scanned the posts in the group, they were ALL promotional and salesy.
Nothing added value to their customers lives.
It was all about them.
I have a real problem with any company that doesn’t think of helping their customers BEFORE they ask for a sale.
It just seems backwards.
But how do you do that?
By offering visitors highly valuable content that helps solve a problem in exchange for their email, typically called a Lead Magnet.
Where most people get this wrong is they think they need to give something HUGE… like a 75 page e-book / report, or a free multi-series video training program…
… but the the truth is, the best performing lead magnets follow the 5-10 Principle.
Over the years I’ve been involved in creating hundreds of pieces of content that we offer in exchange for a customer’s email.
This is especially important if you have a software product, and the only thing on your site is a signup button.
Add some content to capture your potential buyer’s email even if they’re not ready to sign up at that moment.
That way you can keep in contact, add value, and prime them to become buyers in the near future.
Here are the stats: 67% of the people visiting your site won’t buy today but they could in the future.
Create a great Lead Magnet to start the relationship.
So, what are you going to create?
Leave a comment describing the specific piece of content you’re going to create to serve your customer.
Don’t be a full time promoter.
Share the knowledge, build the relationships and continue adding value.
See you in the comments.