The Power of a Private Facebook Group To Build Your Network

The Power of a Private Facebook Group To Build Your Network

My barber blew my mind.

I’m sitting there and he’s cutting my hair and we’re talking about advice and mentorship

… so I shared with him this silly Facebook group I started that eventually became one of the most valuable resources in my professional life.

That’s when he told me he was part of a similar group with barbers from other major cities…

… and they all connect online to share best practices, resources and stories to help each other out?!

Mr. Ryan Browne – my barber – has a virtual mastermind group?!!!


That made me smile.

There’s nothing more powerful than surrounding yourself with people on a similar journey in life.

People who can support you… push you… and teach you how to show up in the world at a world class level.

The strategy is available to ANYONE.

Yes I’m looking at you.

In this week’s video I want to unlock the secrets to what’s made my private Facebook group so freaking powerful AND differentiated to ensure there’s high engagement.

To ensure you bring the thunder and create a lot of value for the members, I’ve outlined a framework and some guiding principles.

Do this right and you’ll have a loyal and engaged community eager to connect and bring value to each other’s lives.

1) Have a differentiated theme / focus (ex: SaaS Founders)

2) Curate based on shared values, outcome, and diversity of skills

3) Set standards for contribution (ex: – Ask: Journey, – Give: Value, – Praise: Highlight)

After sharing this strategy most entrepreneurs are stressed because they can’t think of great original content to add to the group…

… that’s why I share the #1 tip in this week’s video that I used to solve this problem in no time. It leverages the group and adds a CRAZY amount of value to everyone involved.

If you manage any groups, have tips or questions – be sure to leave a comment to add value to the community!

The most important thing in life are the connections you make with others.



  • Marietta Bursey Snetsinger

    OK so I am at the Canadian Franchise Association convention this week and in preparation I started a Facebook group for Franchisors! Great article and makes me feel great that I am on the right track! Thanks for your wisdom Dan!

    PS If you are a Franchisor…we can help you build better relationships with your Franchisees… visit The Franchise Academy Project and ask to join or my page Ascend Franchise Soluntions

    • Dan Martell

      Definitely a smart move. You can do the same for LinkedIn groups … my buddy Josh Turner teaches this in his book Linked Selling.


  • Tammy Martin

    I’ve got a private mastermind group where I hand picked the members and we meet weekly. There are four of us and we use the group chat in Facebook Messenger to share resources between video calls. The group has been a tremendous source of support and collaboration.
    The ‘connector’ trait is definitely part of who I am, so creating a Facebook Group for Facebook Ad Agencies has been on my mind lately. Thanks for confirming that I’m on the right track.

    • Dan Martell

      Tammy, that’s awesome.

      I certainly think for connectors it aligns with our default super powers 🙂

      Glad to hear.


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