Ever noticed my black wedding ring? Want to know a secret about it? It’s electronic (made by Oura). It measures a lot of cool stuff about my body, including my sleep. I didn’t care about sleep for YEARS. It wasn’t until I had kids (aka: human alarm clocks) that I had to dial in my routine and structure.
If I took the pain of early-stage software founders and boiled it down into one question, it’s this: “How do I fund my software business without giving up ownership?” Although I don’t believe that money solves everything, I know that it helps. With enough funding, you can:
Pop quiz: Does a Freemium business model really convert to a growing SaaS? Sure, you get widespread access to potential customers… But are they just there because it’s free? Or do they end up paying?
If you’re looking for growth hacks ripe for a SaaS business, then you need to see this. I’m going to show you a powerful strategy that will help you achieve 3 things: Increase your lead generation Boost customer activation (making them engage with your software) Reduce your churn rate ...all while you make more sales. Don’t believe me? Alright, you twisted my arm… Here are some numbers that prove it: I have coaching clients that are using this exact strategy
I’ve seen it too many times... Agencies that screw a business like yours out of your hard-earned cash. You hire an agency wanting quick results but end up with a hole in your bank account and a laughable ROI to show for it. Whenever I see this, I don’t blame the agency. I blame the business that hired them. Harsh? Yes. But it’s true. Agencies can get you GREAT results (and I’ve worked with many over the years)... ...but ONLY
I nearly screamed at my lawyer… “You’ve got to be kidding me!” Years ago, I was finishing up a real estate deal when my lawyer told me that I had to notarize a document. No signature, no deal. But that signature had to be from a notary, someone that’s earned the authority of the state to approve that I actually was who I said I was.
It’s a gift... and a curse… I bet you have it too. You can’t get your mind off of it, can’t shut it down. You wouldn’t be an entrepreneur if you didn’t have it… What is it? The Entrepreneurial Muscle. It’s that thing that makes you analyze businesses wherever you see them, that makes you criticize marketing material every day. You do cost-vs-revenue math in the supermarket aisle… count seats in the airplane and multiply by ticket cost… try to
Over 10 years ago, I nearly had a breakdown that cost me my engagement to my fiancée. So, what happened? I was working waaaaay too much. I was afraid that if I didn’t pull 70 - 80+ hour weeks, my business would come crashing down. In reality, I sucked at hiring people.
I want you to meet someone who I have huge respect for: Natalie Nagele. Not only has Natalie been working in the SaaS and software space since her late teens, but she’s been courageous enough to experiment with optimizing her team. ...even if it means asking them to work less.
Alright... Time to let the cat out of the bag: I’m a huge Elon Musk fan. Not because he’s in the limelight most weeks, but because of how he thinks about business. Elon thinks laterally. He comes at business problems from obscure angles and I think that’s the secret behind his genius. If you could apply even one-tenth of his innovation to your business, you’ll leave your competition in the dust and future-proof your growth.