Years ago the so-called “secret” to B2B company growth was getting leads. If you got enough email addresses or phone numbers that you could give to your sales team, you were going to make BANK. Not any more. Everyone is on LinkedIn, social media accounts are 1-click away, and business emails get scraped and sold daily. It sucks… but it’s true. The question isn’t how to get leads, it’s “How do I make them stop and listen?”
Try this theoretical A/B test in your mind. The control is your SaaS product as it is right now. The ‘B’ variation is your exact same business… ...but with hundreds of 3rd party product review sites publishing in-depth reviews of your software. Let’s get clear on this: You aren’t writing these reviews. Other people are. These reviews are shared on blogs, social media, and on YouTube. The publishers of these reviews are driving their own traffic. Without changing anything about
“10x more money per customer?” Cha-ching! Moving your business upmarket can mean massive revenue boosts. It’s where the big-bucks get made. Upmarket customers are the affluent, enterprise-level businesses that demand more from your SaaS... but also write bigger checks without even blinking. By moving upmarket, your company's growth can scale quicker from fewer customers. I bet you’re already thinking: “SIGN ME UP!”
If I could take all of the BS about “success” and cram it into the single most actionable statement ever, it would be this: The key to success is consistency. I don’t care how cheesy it is... It’s the truth. Print it on a T-shirt. Crochet it on a wall hanging. Hashtag it on Instagram. Just don’t forget it. If you want to be successful at anything BE CONSISTENT.
12 months, 1 piece of paper, A4 only. Does it fit? Can you write a plan for your next year on a single piece of paper? If not, then… your plan is too complex. (This is coming from a guy who LOVES spreadsheets.) Your next 12 months are going to fly by whether you want them to or not. The question is: Are you going to get 12-months’ worth of life out of them?
There’s a GOLDMINE of product insights right underneath your nose… And you’re probably ignoring it. A treasure trove of data at your fingertips about new product features, your ideal customers, and opportunities for new verticals or marketing funnels you have left untapped. This is the high-level stuff that I coach people through, and you’ve already got it. Hiding in plain sight. Where is it?
My latest guest is controversial. If you google ‘Nathan Latka’, you’ll see headlines that call him inspirational... and others that call him a con-man (or use more colorful language). Most CEOs or software founders would fear that kind of negative press. But not Nathan. In fact… he encourages it.
Ever noticed my black wedding ring? Want to know a secret about it? It’s electronic (made by Oura). It measures a lot of cool stuff about my body, including my sleep. I didn’t care about sleep for YEARS. It wasn’t until I had kids (aka: human alarm clocks) that I had to dial in my routine and structure.
If I took the pain of early-stage software founders and boiled it down into one question, it’s this: “How do I fund my software business without giving up ownership?” Although I don’t believe that money solves everything, I know that it helps. With enough funding, you can:
Pop quiz: Does a Freemium business model really convert to a growing SaaS? Sure, you get widespread access to potential customers… But are they just there because it’s free? Or do they end up paying?