“If it doesn’t matter to an 8-year-old, it doesn’t matter.” Back when social media was barely a thing. And when Zuckerberg was still coding in Harvard. Lane Merrifield was on a mission to change the world… His mission:
A little while ago one of my businesses got 18 demos and 0 show-ups… ZERO. Crazy? I know right. I couldn’t understand how it could be ZERO… They had all booked a call that was on the calendar. They had all received email confirmations. And they had all gone through the pipeline smoothly. Or so we thought… Here’s what happened:
When we talk about scaling… What comes to mind as your #1 bottleneck: Securing capital? Getting the right people in the right seats? Dialing in your systems and OKRs? Well here’s a curveball. What if it’s none of that?
Imagine you’re the captain of a ship. You’ve recruited sailors. You’ve sailed out of the harbour in search of far away treasures… And now you’re caught in a raging open sea storm.
When Josh was 18, he saw a young entrepreneur in his town driving a lamborghini… A guy who lived in the rich part of town. “Wow, this guy is SO young, and so successful. I wonder what he does.” Josh was amazed. And that was it.
If you’re about to assemble a board of directors, or you already have one… I bet this is your worst nightmare: Struggling through a slide deck while investors attack you for three hours straight.
As a business owner, you’ve likely sailed through “company killing storms”… No new customers for weeks. A key team member abandons ship when you need them the most. Mass ‘customer exodus’. You name it. But some of the worst storms happen during the early stages.
Have you ever been a victim of ‘shelf help’? Yeah, I’m talking about non-stop consumption of personal development materials. You buy a book, skim through it, and then add it to your shelf… You listen to podcast after podcast. And you read through blog posts adding them all to Evernote as you look for fresh growth hacks. But no matter
Imagine a stranger sent you a box of toys… So many you had to hide them from your kids because it’s more than you’d give them on a Christmas day! That’s the story of how I met Brad Pedersen. Random chance encounter in the Air Canada lounge several years back. We got talking. And then Brad dropped the question:
I just searched “B2B SaaS Growth Hacks” on Quora. And here are some answers I got:
