If I could take all of the BS about “success” and cram it into the single most actionable statement ever, it would be this: The key to success is consistency. I don’t care how cheesy it is... It’s the truth. Print it on a T-shirt. Crochet it on a wall hanging. Hashtag it on Instagram. Just don’t forget it. If you want to be successful at anything BE CONSISTENT.
12 months, 1 piece of paper, A4 only. Does it fit? Can you write a plan for your next year on a single piece of paper? If not, then… your plan is too complex. (This is coming from a guy who LOVES spreadsheets.) Your next 12 months are going to fly by whether you want them to or not. The question is: Are you going to get 12-months’ worth of life out of them?
There’s a GOLDMINE of product insights right underneath your nose… And you’re probably ignoring it. A treasure trove of data at your fingertips about new product features, your ideal customers, and opportunities for new verticals or marketing funnels you have left untapped. This is the high-level stuff that I coach people through, and you’ve already got it. Hiding in plain sight. Where is it?
My latest guest is controversial. If you google ‘Nathan Latka’, you’ll see headlines that call him inspirational... and others that call him a con-man (or use more colorful language). Most CEOs or software founders would fear that kind of negative press. But not Nathan. In fact… he encourages it.
Ever noticed my black wedding ring? Want to know a secret about it? It’s electronic (made by Oura). It measures a lot of cool stuff about my body, including my sleep. I didn’t care about sleep for YEARS. It wasn’t until I had kids (aka: human alarm clocks) that I had to dial in my routine and structure.
If I took the pain of early-stage software founders and boiled it down into one question, it’s this: “How do I fund my software business without giving up ownership?” Although I don’t believe that money solves everything, I know that it helps. With enough funding, you can:
Pop quiz: Does a Freemium business model really convert to a growing SaaS? Sure, you get widespread access to potential customers… But are they just there because it’s free? Or do they end up paying?
If you’re looking for growth hacks ripe for a SaaS business, then you need to see this. I’m going to show you a powerful strategy that will help you achieve 3 things: Increase your lead generation Boost customer activation (making them engage with your software) Reduce your churn rate ...all while you make more sales. Don’t believe me? Alright, you twisted my arm… Here are some numbers that prove it: I have coaching clients that are using this exact strategy
I’ve seen it too many times... Agencies that screw a business like yours out of your hard-earned cash. You hire an agency wanting quick results but end up with a hole in your bank account and a laughable ROI to show for it. Whenever I see this, I don’t blame the agency. I blame the business that hired them. Harsh? Yes. But it’s true. Agencies can get you GREAT results (and I’ve worked with many over the years)... ...but ONLY
I nearly screamed at my lawyer… “You’ve got to be kidding me!” Years ago, I was finishing up a real estate deal when my lawyer told me that I had to notarize a document. No signature, no deal. But that signature had to be from a notary, someone that’s earned the authority of the state to approve that I actually was who I said I was.