7 Steps to Building The Right Business Forecasting Process For Your Startup

We’ve all suffered through it. The end-of-year Zoom call where the fearless founder, likely fueled by a few craft beers, starts riffing off bold projections for the upcoming year. “We’re gonna crush it”   “We’re gonna change the game” “2x… 5x… 10x” You get the idea ;-) I’m all for setting ambitious goals, and have crazy amounts of respect for any founder audacious enough to pursue them.

Handling Competition in Business: 5 Mindset Shifts You Need To Make

I still remember the sudden flood of texts and emails. It was November 2013 and Google had just announced “Helpouts”. My friends, advisors, and investors all thought it was the death knell to my company, Clarity.fm…  and thought it to be their duty to let me know. Fresh off TWO successful exits, I was no stranger to competition and had become resilient in focusing on “me” while tuning out the noise. But when a 100 billion dollar giant comes thumping

4 Steps To Connect With The Right Mentor

“Why would they ever give me the time of day?” “How could I possibly add value to their life?” “How could I reach out without feeling needy, desperate, or an intrusion on their day?” These are just a few of the excuses founders make for not reaching out to the game-changing mentor or advisor that could dramatically accelerate the growth of their business. Instead of the “who” -- they play it safer by focusing on the “how”.

6 Secrets To Converting Traffic To SaaS Free Trials

Back when I was growing Clarity.fm, we were getting a TON of organic traffic. At its peak, we were clocking in at over 100K unique visitors/month. Which on the surface sounds like a number worth fist-bumping over. Problem was… Barely any of those visitors were actually converting into free accounts or paid calls. About 2% to be exact. (I can’t believe I thought that was OK) And it’s not like the leads were bad either.

How To Use Custom Audience on Facebook To Reduce Your Marketing Costs

“Facebook ads don’t work for B2B SaaS” Raise your hand if you’ve heard that one before (or have been the one to say it). I hear some spin on that one multiple times per week. Usually from a jaded SaaS founder who went “all in” with Facebook only to burn through their Amex card with nothing but a stack of air miles to show for it. There’s a reason that Facebook is such a polarizing channel in the SaaS world.