Why It’s Hard To Fix a Broken SaaS Model: 6 Ways To Do It In Your Business

I recently had an unfortunate Growth Session with a SaaS founder who was running his company straight into an iceberg. … an unforgiving 25% churn rate … about 3 months cash runway … total mis-management of capital Instead of fixing the leaks (churn), he insisted on keeping the sales and marketing engines on full blast. Essentially a great way to crash into that iceberg even faster. 😬 While it’s usually great advice to maintain a growth mindset (I’m all about

How Much is Too Much? 4 Step Formula For Trading Startup Equity For Professional Services

We’ve all seen it. The over-enthusiastic startup founder who hands out equity with the same discretion as a pre-teen using their parent’s credit card to buy front-row Bieber tickets. *sigh* And I totally get it. In the early phases of your startup (especially the idea stage) you might not have the cash on hand to cover the major expenses related to developing your MVP.

Thinking Of Buying a SaaS Business? 4 Areas To Review With Explanations

If I handed you a blank check and a portfolio of five software companies and asked you to acquire one of them by the end of the day… how would you feel? Would you panic? Would you know exactly what to look for to pick a winner? Or would you go off a hunch and risk picking a dud? Evaluating a SaaS company for acquisition is a stressful and intimidating process if you don’t know what you’re looking for.

Stand Out In Your Marketplace: 5 Ways to Differentiate Your Product From Your Competitors

When I started Flowtown, we were treading water in the reddest of oceans. Social sharing and publishing tools were all the rage, and standing out from the crowd was NOT going to be easy. Fortunately, we were able to lean into one key differentiator in our feature set for our product called Timely. It was almost criminally simple -- but by being the only social publishing tool that CHOSE the ideal time to post for you (based on our algorithm)...

6 Core Aspects to Defining an Ideal Customer Profile (ICP) For Your B2B Startup

I have a little secret. A few years ago when I started coaching growth-minded SaaS founders on how to scale their companies, I created someone named ‘Software Scaling Sam”. Sam was obsessed with growth, had achieved product/market fit, and was ready to take full ownership and responsibility in scaling beyond 10k MRR. If you think that Sam sounds quite a bit like you, that’s because Sam is you.

Planning On Pre-Selling Your Product? Here’s The 4-Step Formula to Follow

Want to know the quickest way to kill your company and team morale? It’s super easy. Invest tens of thousands of dollars and man hours in building your software, only to find out after the fact that your market couldn’t care less. Done. Now you can happily go back to whatever world you just left behind. On the flipside, if you want to launch your startup the smart way by pre-selling your product BEFORE you build it…