Stand Out In Your Marketplace: 5 Ways to Differentiate Your Product From Your Competitors

When I started Flowtown, we were treading water in the reddest of oceans. Social sharing and publishing tools were all the rage, and standing out from the crowd was NOT going to be easy. Fortunately, we were able to lean into one key differentiator in our feature set for our product called Timely. It was almost criminally simple -- but by being the only social publishing tool that CHOSE the ideal time to post for you (based on our algorithm)...

6 Core Aspects to Defining an Ideal Customer Profile (ICP) For Your B2B Startup

I have a little secret. A few years ago when I started coaching growth-minded SaaS founders on how to scale their companies, I created someone named ‘Software Scaling Sam”. Sam was obsessed with growth, had achieved product/market fit, and was ready to take full ownership and responsibility in scaling beyond 10k MRR. If you think that Sam sounds quite a bit like you, that’s because Sam is you.

Planning On Pre-Selling Your Product? Here’s The 4-Step Formula to Follow

Want to know the quickest way to kill your company and team morale? It’s super easy. Invest tens of thousands of dollars and man hours in building your software, only to find out after the fact that your market couldn’t care less. Done. Now you can happily go back to whatever world you just left behind. On the flipside, if you want to launch your startup the smart way by pre-selling your product BEFORE you build it…

When (and How) to Optimize How You Handle Failed Payments

I first met Matt Goldman - serial entrepreneur & CEO of Churn Buster - 3 years ago in San Diego just after selling Clarity.fm. I was invited to speak at the local co-working space and Matt saw that I was in town, so he asked me to come on his Rocketship.fm podcast. It was a super fun conversation and I realized this guy was talented. Fast forward a few years and Matt sold his previous company, bought Churn Buster and

Handling Competition in Business: 5 Mindset Shifts You Need To Make

I still remember the sudden flood of texts and emails. It was November 2013 and Google had just announced “Helpouts”. My friends, advisors, and investors all thought it was the death knell to my company, Clarity.fm…  and thought it to be their duty to let me know. Fresh off TWO successful exits, I was no stranger to competition and had become resilient in focusing on “me” while tuning out the noise. But when a 100 billion dollar giant comes thumping

3 Tough Questions to Ask About Your Company’s Strategy

If you’re feeling like you’re in a rut and spinning your wheels around your next “big move” inside your SaaS company… I’m gonna make you a little promise, k? If you watch this week’s video and follow through on the 3 questions… your company will look drastically different by this time next quarter. Why am I so confident making that prediction? Simple…