Facebook looks at daily active users.
Airbnb.com uses bookings.
At Clarity – my previous company – we obsessed over completed calls.
These are called North Star Metrics.
It’s a clear metric that your growth team focuses on to move the needle.
The key is that it captures the value created for your customers, and allows everyone on the team – and really the company – to drive this forward.
But how do you come up with the right ideas to move this number?
How do you prioritize the right metric to get your growth engine revving? Read More