20 years ago, the words “Artificial Intelligence” were more common in Hollywood than in Silicon Valley. A.I. made for great sci-fi movies… but not for good software. At best, it was a dream of what the future may be. But now, in 2021, artificial intelligence is the hottest new tech trend.
If growing your SaaS means selling to Enterprise clients, then... I feel your pain. When you have enterprise clients, you can’t just build a simple sales funnel then kick back and relax… An enterprise contract for $10K to $20K is a little more involved than an advert >> sales page >> checkout...
Have you created a limited-time offer before? Black Friday sale? Pre-selling your product? An end of year campaign? Although it sounds like a great idea, be warned... It’s a double-edged sword.
Freemium? Free trial with a credit card? Or premium only? If you’re asking these questions about your pricing model, then - according to Wes Bush - you’d already be on the wrong path.
If you want consistent, predictable revenue for your SaaS then there’s one thing you’re going to need to build: A killer sales team. Don’t roll your eyes yet… Let me set the record straight.
Take everything you think you know about sales teams… And get ready to throw it out the window. I mean it. Sales, as a concept, is still dragging a lot of dead weight from old-school sales gurus chanting “ABC - Always Be Closing!” The SaaS business model is being polluted by these old ideas that just don’t work. For decades, we’ve needed a fresh new take on sales training strategies...
Do you have your dream sales team yet? A team of high-converting closers who effortlessly book new accounts and funnel cash into your pockets until your revenue-pants are splitting at the seams? No? Neither did I.
Years ago the so-called “secret” to B2B company growth was getting leads. If you got enough email addresses or phone numbers that you could give to your sales team, you were going to make BANK. Not any more. Everyone is on LinkedIn, social media accounts are 1-click away, and business emails get scraped and sold daily. It sucks… but it’s true. The question isn’t how to get leads, it’s “How do I make them stop and listen?”
“10x more money per customer?” Cha-ching! Moving your business upmarket can mean massive revenue boosts. It’s where the big-bucks get made. Upmarket customers are the affluent, enterprise-level businesses that demand more from your SaaS... but also write bigger checks without even blinking. By moving upmarket, your company's growth can scale quicker from fewer customers. I bet you’re already thinking: “SIGN ME UP!”
If I could take all of the BS about “success” and cram it into the single most actionable statement ever, it would be this: The key to success is consistency. I don’t care how cheesy it is... It’s the truth. Print it on a T-shirt. Crochet it on a wall hanging. Hashtag it on Instagram. Just don’t forget it. If you want to be successful at anything BE CONSISTENT.