If you want consistent, predictable revenue for your SaaS then there’s one thing you’re going to need to build: A killer sales team. Don’t roll your eyes yet… Let me set the record straight.
Take everything you think you know about sales teams… And get ready to throw it out the window. I mean it. Sales, as a concept, is still dragging a lot of dead weight from old-school sales gurus chanting “ABC - Always Be Closing!” The SaaS business model is being polluted by these old ideas that just don’t work. For decades, we’ve needed a fresh new take on sales training strategies...
Do you have your dream sales team yet? A team of high-converting closers who effortlessly book new accounts and funnel cash into your pockets until your revenue-pants are splitting at the seams? No? Neither did I.
Years ago the so-called “secret” to B2B company growth was getting leads. If you got enough email addresses or phone numbers that you could give to your sales team, you were going to make BANK. Not any more. Everyone is on LinkedIn, social media accounts are 1-click away, and business emails get scraped and sold daily. It sucks… but it’s true. The question isn’t how to get leads, it’s “How do I make them stop and listen?”
“10x more money per customer?” Cha-ching! Moving your business upmarket can mean massive revenue boosts. It’s where the big-bucks get made. Upmarket customers are the affluent, enterprise-level businesses that demand more from your SaaS... but also write bigger checks without even blinking. By moving upmarket, your company's growth can scale quicker from fewer customers. I bet you’re already thinking: “SIGN ME UP!”
If I could take all of the BS about “success” and cram it into the single most actionable statement ever, it would be this: The key to success is consistency. I don’t care how cheesy it is... It’s the truth. Print it on a T-shirt. Crochet it on a wall hanging. Hashtag it on Instagram. Just don’t forget it. If you want to be successful at anything BE CONSISTENT.
You know what gives me an instant explosive headache? Telemarketers. It takes me about 2 seconds before I can tell they’re reading from a script. “Are you happy with your… BLAH BLAH”. I’ve worked closely with many sales teams so I empathize with the job they have to do, but I simply cannot tolerate inauthentic selling. There’s no excuse. Just train your sales team properly! What really grinds my gears is that telemarketers tarnish the reputation of all salespeople. I
At 17 years old, I learned to code. It was the skill that helped me out of a pretty dark place, and I actually got pretty good at it. But after 10 years of writing code for my own companies, I had to confront a difficult truth: I was the bottleneck in my own company. I realised that writing code wasn’t enough. I had to be a leader. I had to learn how to hire, train, retain and manage different
If you have a B2B business that negotiates deals directly with your customers, then I’ll bet you’ve got headaches to do with money. Sales call followed by proposals… Rejected and then renegotiated… All hoping that in the end, you can close a big deal that really moves the needle. Only to realize that getting the customer is just half of the battle!
The majority of SaaS companies are making a big mistake that is lowering their revenue. I use to make it too... This mistake exists because SaaS is changing. People are more comfortable with bringing software into their business which means that they’re finding and buying SaaS differently than before. That’s all SaaS is, it’s just software as a service. It’s any software that helps a business make more money that they pay for monthly or annually. This is where SaaS
