Sales

How To Avoid The Startup Graveyard Using The Software Sales Matrix

By | Financial, Sales, Startups | 4 Comments

How much does it cost you to acquire a customer?

Understanding that will help you understand your model.

Most founders think it’s just the cost of your advertising spend.

Nope.

It’s everything you spend on marketing (people + ad spend + contractors, etc) AND sales (everyone involved in the process + tools, etc)…

And that still doesn’t include anyone you might have to qualify, or the cost of running webinars, etc. Read More

6 Skills Every Entrepreneur Needs to Learn To Build a Million Dollar Company

By | Education, Personal, Sales | 2 Comments

I can still remember the moment I became a millionaire.

It took 10 years of failing, getting back up, testing, iterating till finally at 27 years old it happened.

I can still remember the specific moment when I found out.

I was cruising in my broke down, decade old Jetta when my accountant Marc called me to break the news.

He was more excited for me than I was only because he knew how hard I had been working.

Also, he knew in the beginning that I almost lost it all after booking a bunch of revenue and sitting on receivables that were delayed in getting paid.

It almost killed the business.

To say it was a tough journey would be an understatement but what I want to share are the 6 skills that my mentors taught me about creating wealth. Read More

The Step-By-Step Guide To Creating A Webinar That Sells Software

By | Marketing, Sales, Startups | 3 Comments

What if you could get on a stage in front of an audience filled with your perfect customers and tell them about your software?

That’s what webinars are like.

In 2010 my buddy Lewis Howes stopped by our office in San Francisco preaching them as a sales tool, and that’s when I first got introduced to the power of leverage.

You get the opportunity to attract, teach and present an offer for your solution that will solve their problem…

And if you do it right, you can get them to pre-pay for years up-front in advance to help you fund future marketing initiatives to scale your startup.

That’s the promise I’m making in this week’s video.

Now, before you think I’m over hyping it… just think about it. Read More

Use This 4 Part Framework To Write Cold Emails That Actually Get a Response

By | Marketing, Sales, Startups | 7 Comments

Have you ever cold emailed the CEO of a public company?

When I was 18 I sent out 20.

I knew I needed advice to build my company, and figured they might have the answer…

… so I found the list of top tech CEO’s at the time, and sent them an email with a simple question:

Everyone argues that it’s who you know (network), what you know (education) and perseverance (not giving up) that are required to be successful.

If you had to pick just one of these three, which would it be?

That was it, very little context, super specific with an ask…

My favourite response was from Mark Cuban (this was 15 years before he ever invested in my company, and to this day I don’t think I’ve told him this :). Read More

3 Key Principles To Building a Software Company With No Money

By | Sales, Startups, Strategy | No Comments

Can you build a thriving software business without writing code?

Can you generate real revenues without having anything built?

The answer is yes, and I personally believe that it’s the only way to do it.

A couple weeks ago I was in San Francisco hosting my Sales Pipeline Intensive event for my SaaS Academy clients, and one of the speakers John (founder of five9.com, $1.2B saas company) echoed a similar sentiment…

It was funny because we hadn’t connected prior to his talk.

So I did some research on his latest company JetBridge.com, and it mentioned all the different areas they were innovating sales using AI/Machine Learning, and when he comes up, he just smiled and said “oh, all that’s bullshit” ???? Read More

The 3 Activities of the SaaS Sales Process

By | Sales, Startups, Strategy | No Comments

What would it feel like hiring 150 sales people for your company in 6 months?

That’s the question I asked Scot, the founder of Classy, a few months ago.

Their story is EPIC!

I’ll fast track his answer… essentially, he started out for many years being the primary salesperson, then hired around him, but remained inseparable from that process.

After years of hustling and grinding he eventually hired his first VP of Sales.

I still remember our first advisory board meeting and how excited I got about their new plans to scale sales.

How did he do it? Read More

The Audience Triangle – 5 Stages of Customer Intent

By | Marketing, Sales, Strategy | No Comments

If I grabbed 100 people, and asked them how many needed to buy a pair of jeans – only 3 would raise their hands…

… but 7% would be “In Market” (the 2nd stage of the Audience Triangle) and will be buying soon.

What about the other 90%?

How do you speak to them?

That’s what I cover in this week’s video where I define the 5 stages and the different “buying intents” of each.

If you do this right, you can create marketing content that will take care of the market until they’re ready to buy.

Here’s how it works. Read More

3 Basic Steps To Sell Anything

By | Growth Engine, Sales, Startups | 4 Comments

When I started in business I couldn’t sell to save my life.

After two failed companies I decided to fix that.

My solution?

Driving around nights & weekends in my silver, 94’ Volkswagen Jetta listening to every sales audio book I could get my hands-on.

Some nights, I had Ziglar riding shotgun.

On other nights, it was Carnegie, Tracy or Hill.

And after dozens of books, I’ve distilled it down to 3 key areas: Read More

How to Shorten Your Sales Cycle and Avoid Wasting Time

By | Sales, Startups, Strategy | 3 Comments

If I asked you to name a credit card company that rhymes with latex…”

Could you guess who I’m talking about?

Yes? Got it?

Good, so now you’ll understand the size of the company I was trying to sell to.

The challenge with big companies is that they have all the time, resources and money in the world, so wasting your company’s time isn’t a big deal.

For a small company, this imbalance of resources can mean death.

So to even the playing field, I developed a technique I call the Commitment Fee™. Read More

7 Live Chat Steps for Startups To Increase Sales

By | Community, Marketing, Sales | 2 Comments

Can you explain your business to someone who’s outside your industry?

That’s been the benefit of having a father who has no clue what I’ve done for most of my career :).

It’s also helped me learn how to explain my company’s benefits to a new customer.

One way to do that in a scalable way is to use live chat on your business site.

A few months ago I was in the middle a of a big sales project and I had chat setup on the page.

After a few days, I finally decided to dive into the trenches.

The experience blew my mind. Read More

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