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5 SaaS Pricing Strategies for 2023

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“Dan, we’ve doubled our revenue since we last spoke.”

I could feel the goosebumps on my arms as I typed back: “Hell yeah!”

I knew exactly what he was talking about.

He typed back: “You were right. We did what you said, and MRR doubled.”

I smiled.

I love it when clients click that “I believe” button and take action, even when they’re terrified.

I’m so proud of him.

Doubling revenue is no easy feat, especially when you consider that all this client had to do was rearrange some pixels on their website.

If you asked me, “Dan, if you bought my business, what’s the first change you would make?”

I’d give you the same advice: Change your pricing.

Read that again.

Notice I didn’t say “raise your prices.”

There’s a big difference.

If you ran a Van Westendorp survey (more details here) with your customers, you’d be amazed at how many of them would be willing to pay more.

Next, you’d want to run a histogram analysis.

This analysis will show you how to re-structure your pricing so clients are actually happy to pay you more.

Here are all 5 pricing strategies:

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I recently went through this process with another client.

We found that they were losing customers because the price was too LOW.

In other words, prospects would see their pricing and leave because the client wasn’t charging enough.

Let that sink in for a second.

These five SaaS pricing strategies have done wonders for my clients, and they’ll do the same for you if you use ‘em.


Dan “trust me” Martell




MRR Over $10k?

You might be few pricing tweaks away from adding 21% ARR…

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