If I asked you to name a credit card company that rhymes with latex…”
Could you guess who I’m talking about?
Yes? Got it?
Good, so now you’ll understand the size of the company I was trying to sell to.
The challenge with big companies is that they have all the time, resources and money in the world, so wasting your company’s time isn’t a big deal.
For a small company, this imbalance of resources can mean death.
So to even the playing field, I developed a technique I call the Commitment Fee™. Read More