My brother Pierre builds houses.
Huge, jaw-dropping, “how-do-those-even-exist” kind of houses.
A few years ago he asked me what he should blog about to attract the type of customers who could even buy those kinds of houses.
And I said…
“Anything that you think they would want to read.”
So he took action – that’s my brother – and started writing things like this:
Did it attract ideal customers? Nope.
Did people in his city like it? Of course.
It was my fault.
(Sorry, little bro)
Even though I had been rapidly building software companies by leveraging content marketing as the primary channel, I didn’t give him a formula to follow.
But I’m a bad big bro no more 😉
Time to make amends for the rest of you.
That’s why in this week’s video, I cover the exact content marketing formula that’s been the bedrock behind my rapid growth, so that you can avoid wasting time & money on content that doesn’t attract and convert customers for your business.
There are 7 types of content that get a lot of shares and will position your company as the one that can help them solve the problem your product / agency / solution solves:
- Challenges They Encounter
- How To Achieve Results
- Opinion Pieces
- Product Reviews
- Lists / References
- Case Studies
I even share the ultimate pro-tip if you’ve got the talent to pull it off.
It’ll allow you to create a piece that gets thousands of shares and will continue driving traffic for years to come…
… but it takes work.
Leave a comment with your content marketing questions and any other types of pieces that you’re creating that work well.
Would love to read them.
Hope you’re having an awesome day!