MARTELL METHOD INNAUGRAL REUNION / JAN 2016
On January 8-9, 2016 I invited Martell Method members to join in a two day business retreat. Each person made their way to Moncton, NB, Canada (to my studio) and participated 110%! We were all asked to give a talk, and with permission we recorded and made them available below.
(Private & Confidential)
In this epdisode, I’m joined by a co-host Mr. Clay Hebert.
Why should you watch this? We’ll…
#1 – Jordan has interviewed over 600 people including Shaquille O’Neal, Mike Rowe, Tony Hawk & many others.
#2 – He shares the SUPER early days of AOC, how it got founded, a few moments of near death and how he’s built the business.
#3 – We discuss what it takes to have “Staying Power” in this game, how to interview like a pro (hint: don’t try and be friends with the guest) and what he thinks of digital programs, etc.
We dive into the structure, funnels, numbers and operations of the business.
AUTOMATE YOUR CONTENT PRODUCTION & IDEATION FOR YOUTUBE w/ John Sonmez (1500+ Videos + 75K YT Subs)
John is a machine…. just look at those biceps 🙂
For real though … he produces a TONNE of content and is prolific in his value add to his community.
As a programmer, we both share a love for system design, automation, and velocity.
During this interview, you’ll learn:
— A simple strategy for coming up with STICKY ideas that your customers will love.
— The process he uses to produce dozens of videos in ONE DAY!
— We also talk about prioritization, building a brand.
If you’ve heard/seen/listened to Jayson in the past talk about building a network – trust me when I say – YOU HAVENT SEEN THIS!
It’s one of the most in-depth / detailed overviews of his thinking and process when it comes to connecting and build DEEP relationships.
He even shares how he connected with his new mentor Shep Gordon.
Story: ITE Live Launch Last Year
– No Launch Videos
– Creates a New Mid Tier Program
– Builds MAJOR Authority
– 7 Days
– 9 Emails
– The Offer (Flagship, Bonus Course (Never Recordings), PDF Download) 50% Off
1. Write Emails
2. Create Live Curriculum
3. Create Agenda for Download
4. Create Blog Post w/ Your Story/Results
5. Website for Live Viewing
6. Choose Live Provider
7. Create Videos to Play During Breaks
8. Write Sales Letter
10. Shoot Sales Video for Close
11. Create Flagship Product
12. Practice. Test. Party!
– Opt-in Registration (Optional)
If you have a ton of money and want help protecting (yourself) from losing it, talk to Garrett 😉
For many entrepreneurs, it’s easy to make money, hard to keep it.
That’s what I love about Garrett’s advice – simple, focused, and action-oriented.
In this interview you’ll learn:
– Garret’s unique approach to wealth creation following his 5 Track strategy.
— Understand your investor DNA and why you should put your eggs in one basket? (ie. core competencies, core values, and core drivers)
— The concept of Family offices: embedded by the Rockefellers, and how you can create your own virtually.
— What he learn from Dan Sullivan, Joe Polish with Genius Network, Roy Williams, Matt Silverstein and others about the education & thought leadership business.
— His entire funnel for his programs (including prices) + how he built out his sales team & process.
1) To get a yearly subscription to his BUILD newsletter ($97 / Forbes loves it / I’m on it!)
2) Book: What Would Rockefellers Do? -> Text 801-396-7211 with message: WWRD
— just pay for shipping.
3) Killing Sacred Cows -> Text: 801-396-7211 with message: KSC
To get audio versions of the book – email:
[email protected] to get Killing Sacred Cows
P.S. As per usual, all conversation are private & considered off the record. (only for the MM members)
I’ve known Clay for almost 10 years! Not only is he one of the top marketing minds out there, he’s also the person behind me meeting one of my heroes Seth Godin. When I was starting Clarity.fm, he coordinated an “Vegan Ice Cream” meeting where Seth literally mapped out my business model.
So to say I’m a big fan of Clay’s would be an understatement.
In this interview we cover a lot of topics, the big ones are:
— The right topics & organizations to approach to get paid big bucks for your speaking. (he’s also going to provide a diagram!)
— His “Perfect Intro” framework with a tip I’ve never heard before (i.e. how to transition into a story for the biggest impact!)
— How disruptive innovation is impacting brands
If you want to know how people like Ramit Sethi, Jeff Walker & many others create system that capture their authentic voice and easily work with contract copywriters to produce TONNES of high quality content, then watch this interview.
In this short interview we cover:
— The exact process for extracting your “voice” into a document (Codex Persona) and it’s structure.
— A “Snippet System” for capturing your copy ideas & stories for copywriters to use in creating authentic emails & blog posts.
— Kickass Rubric 🙂 for scoring copywriting projects and providing clear feedback to improve the process.
— The super secret site Abbey uses exclusively to hire some of the best copywriters out there for cheap (I added the cheap on there 🙂.
Also, in the spirit of the Martell Method – Abbey shares her templates for all of these steps?!!!
This is a MUST watch for anyone curious about how you could scale your content production process to scale your thought leadership business.
Please leave a comment with questions, feedback for Abbey or even just to say hello.
TEMPLATES & OUTLINES:
* Codex Persona Basic Outline
* Writer Rubric – Blog/Engagement Copy
* Writer Rubric – Sales Copy
If you have plans to enrol clients into a high priced program ($10K+) then you’ll want to watch this.
Jenn is a special person.
She has an incredible story and is an example of what you can accomplish when you take 100% accountability for your life and go after it ferociously!
She’ll put most people to shame when it comes to her hustle.
During this interview we learn about the different programs, price points and value delivered for each one.
Specifically here new high-end mastermind.
I was on the receiving end of her emails (as I am with all of you … yes I subscribe) and I was super impressed with her copywriting skills.
The flow was solid. Easy…. and she knocked it out of the park!
Be sure to leave comments below with questions.
Thx again Jenn Scalia! Keep up the hustle.
I met Ameer at MastermindTalks 2013… since then he’s been someone who I have all the time in the world for.
He was a big user of Clarity.
He coached me on fitness AND he even worked with me to get of Adderol (use to take 20mg per day.)
So I owe a lot to Ameer.
All the being said, he’s one of the top content marketers out there … checkout what he’s doing with his new company http://blockgeeks.com/
He’s an innovator.
… and one of the nicest guys around.
In this discussion, here’s what you’ll learn:
— How he’s building his new content empire
— The 7 strategies to building a sales page that converts
— Membership site strategies and evergreen funnels
— and sooooo much more.
Leave a comment below with questions… (seriously, don’t be shy).
Or like and comment to show some love!
I first met Jennifer (aka Queen Slayer) at Ryan Levesque Ask Method Intensive…
… since then, at Todd Herman 90 Day Year event, and many others.
She’s a weapon.
1) She’s got a background in software (so I liked her already)
2) She’s helped some of the biggest names build their businesses (ie. Steve Harvey, etc)
3) She’s an action taker!
She’s also one of the most giving people I’ve met… anytime I’ve had a question, she was first to offer a solution.
When I was working on my Mastermind Offer, she was quick to offer her time – the video attached is the results.
It’s PACKED with incredible insights … so if you want to learn:
– How to structure your event
– How to think about “Strategic Coaches”
– The right size of the event
– Presenting the offer (and which story you should hold back)
– Adding an exercise that queues up the offer
– and soooo much more.
During my event I implement 80% of what Jenn shared since most of it was already set in motion – and even though I messes up a lot… I was super happy with my results (9 x $35K JFDI program from about 100 people, but only 30 were qualified – I had a $500K min revenue/funding filter).
Be sure to leave a comment with your biggest take aways so we can inspire everyone else to watch!
Also, it goes without saying, if you have question – just post them below or ping Jennifer directly.
So hears the deal…
… this interview was so GOOD, that I decide to publish it at the front of the queue.
I didn’t want to wait, because I know it’ll add a tonne of value to everyone in this group TODAY!
If you don’t know Pete…. here’s what you need to know:
We first met a year ago, and since then I’ve been lucky to connect in person many times over the phone or Skype, and a couple times in person.
The guy is the definition of “a good dude!”.
He’s helped book his clients on over 20,000 stages over the past few years, and a year ago decided to teach & train others to do the same.
Many of the Martell Members (MM) attended his last event + the mastermind that followed.
Many more MM’ers (I believe 15+ at this point) are going to his upcoming event in October ( ping him for complimentary ticket Oct 27-29th => http://advanceyourreach.com/ral-fall-2016 )
A few of his success stories are also members…
If you want to learn how, watch this.
If you watch nothing else – be sure to fast forward to 47m32s…
… its the moment when Kimra shares her vision for her business, and shares recent moment that really touched my heart.
I’m a huge fan of Kimra for so many reasons.
She literally gives NO fucks.
She’s smart as fuck….
… and she knows what she wants out of life.
That being said … here’s what you’ll learn in this interview:
— $1.2M dollar launch w/ NO partners
— How she changed her poverty mindset
— Why she believes most people shit won’t work for others
— The vision for her personal brand (only at the tip of things…)
— and much much more.
I also got some tips on her lighting and bought the same rig she’s got … so from now on my video will POP like hers 🙂.
On February 13, 2013 I received a cold email from a guy names Jayson…
… he was kind enough to mention some names of people we both knew, so I quietly back channeled to see if he was legit? 🙂
That email literally changed the course of my life.
Prior to speaking at MastermindTalk, I lived with a story I carried around with me for over 15 years.
During Jayson’s event, the $25K prize to a charity of my choice was the motivation I needed to open up.
(Here’s the talk if you want to see me super uncomfortable as Renee informed me 3 minutes before going on stage that her parents wanted to surprise me and they would be their soon???! 21m57s http://embed.vidyard.com/share/Y29zWyKDO2E52Wi6zl6lCg)
Since that moment, Jayson has become an incredibly good friend.
He was part of a handful of people I invited to my house for our wedding last summer…
… and today I consider him one of the greats.
Not as a friend – although he’s spectacular in every way – but as a human being.
He’s just a GREAT human being 🙂.
Last month we were both at Camp Maverick and I asked him if I could interview him for this group…
… and go DEEP on all aspects of MMT.
He didn’t disappoint.
If you want to learn EVERY key element to creating a crazy powerful TRIBE, then watch this (36m22s).
We dive deep into the numbers, the biggest challenges and how he sees things unfolding over the next few years.
Thanks again Jayson Gaignard for doing this …
… the value you give is immeasurable.
Sit down & buckle up.
I’ve been wanting to publish this interview for a while … I first me Luisa at a dinner in NYC and I was immediately curious.
Selena Soo introduced us and mentions in passion “Oh… by the way, she just had a great launch … you should ask her about it.”
After talking for 30 minutes – not even about her launch – I realized Luisa would be a great fit for Martell Method…
… so we just agreed to follow up with a Skype interview to serve all of you.
So here it is!
Leave a comment thanking Luisa for sharing so openly and w/ any questions you might have!
[Download directly: https://vimeo.com/179750475/d6a3105d63]
I’m posting this video on a Friday because I’m hoping you’ll all bookmark it for review over the weekend because it’s PACKED full of golden nuggets.
What I love about Cameron is he doesn’t hold back, and very few people pack as much wisdom into a discussion.
… so when I had the chance at Camp Maverick (my other interview w/ Jayson Gaignard on creating / managing world class events coming soon 🙂 to sit down and ask I thought I may as well record it.
So there you go – during this conversation we cover:
— How Cameron decided to become a coach after being an COO his whole career.
— How he leverages speaking (and the format of his talks) to attract high end coaching clients.
— The reason why every client he works with grows (and the strategy behind it).
— How he leverages his book as marketing in a clever way.
— Why he decided to create a mastermind for COO’s and how he prices and deals with enrolment.
— His framework for coaching his high end clients.
— and many more nuggets regarding all things coaching + speaking + pricing, etc!
If you have any questions, be sure to leave a comment below and Cameron will get to you soon!
P.S. Danny Iny and others – if you need to download for disconnected viewing / I’ll start adding the direct link at the bottom of the posts. (Reminder: do not share / private & confidential)
I don’t even know where to begin…. this interview is JAMMED packed with actionable take-aways.
It’s definitely in my top 5, and could be a close winner.
We cut right into how Chris’s framework is more powerful than Simon Sineks “Start With Why” (and I totally agree) and he teaches us how to get to the core of our personal stories.
What’s even cooler is we talk about how we can teach our team members to find their story that aligns with the businesses larger story / brand / focus.
This is some deep ninja level shit.
So… as per usually, go into your calendar, block off some time this weekend, then hit play!
(P.S. Chris and I mention towards the end about doing a Martell Method Campfire Intensive next year … if you’re interested – I know I am – leave a comment.
Thos who have done it already, please leave a comment to let others know what you got from it. /cc Keith Yackey Pete Vargas III)
Also, Clay Hebert you guys should connect 🙂
Here’s what you’ll learn…
— How To Tell Your Life/Brand/Business Story in 10 Minutes
— 5 Forces of The Campfire Effect:
1) Who you are?
2) Why you do it?
3) What you do?
4) How you do it?
5) Social Proof
— Testimonial Framework (inspired by Roz Chast):
1) Once Upon a Time: Who are they, humanize, make em’ real, Write it for them
2) Suddenly: Challenge / Struggle (Just like me)
3) Luckily:… I was fortunate enough to meet Priority Methodology The “Name” + Results
4) Happy Ever After: What does your life look like now?
(Pro Tip: Write it for them!)
Examples here: https://go.thecampfireeffect.com/case-studies
— The 3 Pillars (of the Fire):
– The Spark
– The Fuel (Team)
– The Oxygen (Breath Life)
(Aligns their brand and their branding)
DOWNLOAD (Higher Quality Version)
Sorry Ryan Levesque, had to use that title – just felt so appropriate 🙂
What I’ve attached is a quick 30 minute presentation walking you through my www.ideatoexitonline.com launch last week (May 16-29th).
It was easily one of the most challenging moments in business I’ve had over the past several years.
Just ask Renée Warren about it … wasn’t pretty.
Sleepless night, that feeling of letting people down, and then working your @ss off to turn it around.
Want to know my numbers?
I share them ALL in the presentation.
Want to learn what I did to turn around a shit launch around?
I go into the 6 strategies that made the biggest impact.
I even share one of my FAVOURITE strategies called “Chocolate Vegetables”… it’s a must watch 🙂.
Let me apologize in advance for the quality of the slides… I wasn’t going to spend a full day creating something pretty…
… this is really just my opportunity to gather my thoughts and debrief on what I learned.
I hope it helps others in this community to better understand what’s involved in a launch and gives you some direction on how to get through a challenging time in business.
The truth is, we’ll all have them and they won’t stop coming.
It definitely won’t be the last and I honestly think it’s just a test to see if we truly have what it takes to be great.
On to the next one …
RESOURCES MENTIONED IN VIDEO:
Ryan L – Bonus Release Advice (Cart Open)
Original Sales Video:
New Sales Video:
www.zopim.com – install iPhone App + setup Triggers to prompt visitors.
If you plan on launching a mastermind, or have on now, then you’ll want to listen to this interview.
Jay Fiset is the creator of www.mastermindtomillions.com and he’s done $2.6M in 14 months with this newly launched brand/program.
During this interview you’ll learn:
– The right way to create a mastermind offer
– How to design a training program to facilitate the offer
– Why Jay got a standing ovation the last time he made his offer from stage 🙂
– How to facilitate a mastermind
– … and a whole lot more Masterminding nuggets!
Jay was the guy I called when I was creating my JFDI Academy (mastermind) that I offered during my Boardroom program (watch here: https://www.facebook.com/groups/844857145547514/permalink/1237793706253854/)
We also answer Dave Ruel questions he posted here:
And if you want to download the video directly to watch offline, you can get it here: https://vimeo.com/174109357/9ca79ff370 (I’m going to be linking up a download going forward).
I can’t wait for the comments on this one.
Here’s why… I don’t like manipulating people.
I really hate some of the strong arm tactics that some use to “Sell” people on joining programs that are way out of their reach.
Where’s the line? I don’t know … still working my way though this.
Actually had a great conversation with Clay Hebert in Vegas.
That being said, I’ve seen a few people recently do it in a way that I loved and resonated big time.
So with that, I wanted to get a guy who’s sold over $100M from a stage.
Cole Hatter is the create of Thrive and currently is not a member of the Martell Method, but was willing to share his knowledge with us.
He shares some VERY advance techniques and even some book recommendations.
Am I going to run to implement them all? Nope.
But do I think it’s important that we learn all aspects of our craft? Yes.
Leave a comment with your thoughts…. how have you sold from the stage?
How do you ethically get people to enrol in your high end programs at events?
She’s a little quiet in the group, but KILLING IT in building her online education business.
I first heard about her on Mixergy and have become a HUGE fan of her work.
Her webinars & training are world class!
Here’s what you’ll learn..
— Pricing & program overviews… essentially we discuss her grid for creating a $1M / year online education business.
— The process for creating training (modules, workbooks, copywriting, course design, etc) – we go DEEP!
— Top strategies for creating massive value for your clients that will differentiate you in the market.
— Why she shut down her $20K/person mastermind program.
$2.8M LAUNCH DECONSTRUCTED W/ Josh Turner
Well, to say Josh was an open book would be an understatement.
He shared EVERYTHING!
Even when I had no more questions he dropped even more knowledge booms around team structure & outsourced sales support.
During this interview we go deep on:
– How he recruited TOP partners & managed them
– Advertising strategy & consultants he used
– Team structure and ramp up time
… and ALL the numbers!!!
Super grateful for Josh’s time and sharing the behind the scenes of his launch and his other businesses.
Josh Turner is actually a badass entrepreneur overall and this is one of many launches he’s done in the past.
— How much money you need
— How to find deals
— What kind of investments make sense for angel
Full notes from convo (password: grumo)
— How to use chat bots to close more deals
— The Facebook strategy with partners to grow sales
— The whole launch process