Key Takeaways
- You do not need luck, talent, or a trust fund to get rich.
- The 4 percent rule gives you a target number for financial freedom.
- Wealth comes from high income skills, ownership, and reinvesting profits.
- Leverage multiplies your impact through code, content, capital, and collaboration.
- Distribution matters more than creation.
Good debt builds assets. Bad debt steals your future. - Money is a tool to buy back your time and create the life you want.
True rich means freedom. Freedom means you do not have to work.
Dan Martell
Table of Contents
1. Understand the 4 Percent Rule
The first step in learning how to get rich is understanding your freedom number. This is where the 4 percent rule becomes powerful. It tells you exactly how much you need invested so you can live off passive income.
To calculate it:
- Decide how much you want to live on yearly.
- Divide that number by 0.04.
- The result is the wealth target you must build.
If you want 100,000 dollars per year, the number is 2.5 million invested in safe, long term vehicles like index funds. This is not about getting rich quick. This is building financial freedom through compound interest, financial literacy, and consistent investing.
2. Master a High Income Skill
To build wealth fast, you need a high income skill. Dan outlines four categories that anyone can learn:
• Make (creative work, editing, websites, copy).
• Market (attention control, demand creation).
• Monetize (sales and conversion).
• Manage (project leadership and operations).
Every wealth building path requires one of these four. You do not need a degree or a fancy background. You need focus, consistency, and a commitment to become world class. Dan emphasizes sticking with one skill for at least one thousand days. Skill mastery leads to higher income, which becomes the fuel for saving, investing, and building long term wealth.
High income skills increase your cash flow, which makes saving, investing, and ownership possible.
If you already knew how to make the money you want, you would already be making it.
Dan Martell
3. Own Assets and Make Your Money Work
You do not get rich by working for money. You get rich by owning things that generate income while you sleep.
There are three phases:
- Build cash through your skill.
- Reinvest in yourself to improve your earning power.
- Put excess cash into assets like businesses, index funds, or opportunities where you have an advantage.
Dan explains how he taught his twelve year old son to invest in the S&P 500 so compound interest can work for him for decades. Investing early, saving consistently, and owning equity create the foundation for long term wealth building. This is how ordinary people grow their net worth over time.
Assets create passive income. They compound while you sleep. This is what separates people who stay stuck earning a salary from people who build financial independence.
4. Use Leverage Instead of Labor
Hard work adds but leverage multiplies. If you want to grow your income, build wealth faster, and avoid burnout, you need leverage. Dan outlines four types of leverage that help you multiply your output without multiplying your hours.
- Code: Using software, automation, and AI tools to build systems that work on autopilot.
- Content: Creating videos, documents, checklists, or frameworks that can be used over and over again.
- Capital: Using your money to invest in opportunities that generate more money.
- Collaboration: Building a team and working with people who amplify your strengths.
Leverage is what allows someone to get ten times the results from the same amount of effort. This is why founders and entrepreneurs who embrace leverage grow faster than people who rely only on labor. When you use leverage properly, your time becomes more valuable and your earning power expands.
5. Build Distribution and Control Your Attention Engine
Distribution is the engine behind every successful entrepreneur. You can have the best offer in the world, but if nobody sees it, you do not grow. Dan explains that distribution matters more than creation. Visibility drives opportunity, trust, and sales.
The distribution playbook includes four steps.
- Pick one channel and commit to it. Whether it is Instagram, LinkedIn, YouTube, or a podcast, choose one place to publish consistently.
- Post daily to build momentum. Consistency compounds over time.
- Build your own list with email and SMS because platforms can disappear but your list is yours.
- Integrate your offer into your content in a natural, value driven way so people understand what you help with.
Distribution is about owning attention, creating credibility, and building a direct relationship with your audience. When your content helps people, they trust you. When they trust you, they buy from you.
Distribution boosts financial freedom because it expands your opportunities without depending on luck.
Dan’s 7 Rules of Money
| Rule | What It Means | Who It Helps | Why It Matters |
|---|---|---|---|
| 4 Percent Rule | Calculate your freedom number by living off 4 percent of invested assets. | Anyone building long term wealth. | Gives a measurable target for financial independence. |
| Master a High Income Skill | Develop one skill in making, marketing, monetizing, or managing. | People starting from zero who want higher earning power. | Increases income and creates the cash needed for investing. |
| Own Assets | Stop trading time for money and put cash into investments or equity. | Entrepreneurs and employees wanting financial freedom. | Ownership creates passive income and builds net worth. |
| Use Leverage | Multiply output with code, content, capital, and collaboration. | Founders who want scale without burnout. | Leverage multiplies your impact far beyond your labor hours. |
| Build Distribution | Create consistent content and grow an email list or audience. | Anyone selling skills, products, or services. | Great offers need attention. Distribution drives growth. |
| Avoid Bad Debt | Use debt for assets, not lifestyle. Eliminate cash burning purchases. | People who overspend or chase status early. | Keeps wealth compounding instead of leaking through expenses. |
| Use Money as a Tool | Buy back your time and reinvest in becoming better. | Anyone seeking a meaningful, flexible life. | Money creates freedom and improves the quality of your days. |
6. Avoid Bad Debt and Protect Your Financial Future
You cannot build wealth if your expenses and lifestyle constantly erase your progress. Dan explains that there
- Good debt creates cash flow, buys assets, or strengthens your business.
- Bad debt funds lifestyle choices like toys, vacations, and status purchases that lose value instantly.
Most financial problems come from lifestyle inflation. People increase their spending as their income grows and never create the gap needed to save and invest.
Dan shares his story about spending sixteen thousand dollars on a trip in his twenties and then realizing he did not set aside money for taxes. That mistake taught him to manage money properly and avoid financial traps.
7. Use Money as a Tool to Buy Back Your Time
The goal is not money. The goal is freedom. Wealth gives you options. Money buys back your time so you can focus on meaningful work, creativity, relationships, and personal growth.
Buying back your time means hiring people who can take tasks off your plate. Dan talks about his executive assistant, his house manager, his creative director, and his leadership team. These people help him free up his calendar so he can work on the activities that produce the highest leverage and impact.
Money is not meant to be hoarded. It is meant to be used. It helps you become a better version of yourself and creates opportunities for the people around you.
This is the heart of financial freedom. When you buy back your time, you control your life instead of letting life control you.
Freedom is not found in your bank account. It is found in your calendar.
Dan Martell
Frequently Asked Questions
How can a beginner learn how to get rich without luck?
Focus on a high income skill, save aggressively, and invest consistently in low cost index funds.
Does the 4 percent rule actually work?
Yes. It is based on long term market performance and is widely accepted in financial planning.
What is the fastest way to increase income?
Master one high income skill like marketing, sales, or content creation.
How do I avoid getting stuck in lifestyle inflation?
Set a spending cap, automate savings, and reinvest profits into assets.
Can anyone build wealth from scratch?
Yes. Wealth is built through financial discipline, earning power, and long term investing.
Related Articles
More Resources
Tools Mentioned
• Vanguard Index Funds – Long term, low fee index fund investing for financial independence.
• S&P 500 Index Funds – Broad market funds used for passive wealth building and compounding returns.
• Precision (Martell Ventures) – Data and AI driven business analytics tool used by Dan’s portfolio companies.
Full Transcript
How to get rich without luck, talent, or a trust fund
https://www.youtube.com/watch/3RP6GyCtOAA
00:00:00.080 I’m going to share with you all the
00:00:01.199 rules of money that you can follow to
00:00:02.879 get rich without talent, luck, or having
00:00:05.120 a freaking trust fund. And once you
00:00:06.640 learn these rules and apply them, you’ll
00:00:08.559 finally be able to stack cash. So, in
00:00:11.120 this video, I’m going to tell you
00:00:12.320 exactly what these rules are and how I
00:00:14.160 went from broke at 24 to a millionaire
00:00:16.079 at 27 and then being worth over $100
00:00:18.240 million today. Rule number one, the 4%
00:00:21.520 rule. To get rich, you need to have a
00:00:24.000 number in mind that if you saved up and
00:00:26.640 you were able to live off of that, you
00:00:28.400 would be able to live off the passive
00:00:29.920 income. I know this sounds boring, but
00:00:32.800 true rich means freedom. Freedom means
00:00:35.920 you don’t have to work. I’m talking
00:00:37.920 safe, simple, guaranteed, no
00:00:40.559 around. A dollar amount that you live
00:00:42.399 passively off that. Once you get there,
00:00:44.879 everything else is gravy. The 4% rule,
00:00:47.280 super simple. You take the number you
00:00:49.280 want to make per year. Let’s say it’s
00:00:50.960 $100,000 and then you just divide it by
00:00:53.600 0.04. That’ll give you the number you
00:00:56.239 have to save so you can live off of that
00:00:57.920 easily. Sounds crazy and like a lot of
00:00:59.840 money, but it’s not because if you
00:01:01.440 invest your money and it compounds and
00:01:03.280 grows and you start early, you can get
00:01:05.280 to that place simply. So, now that
00:01:06.720 you’ve got your number, how much you
00:01:08.000 need to save, how do you actually make
00:01:09.600 that kind of money? Rule number two,
00:01:11.360 master a high income skill. If you
00:01:14.320 already knew how to make that kind of
00:01:16.000 money, you’d be making that kind of
00:01:17.360 money, which means you’re going to have
00:01:18.640 to invest in yourself to develop a skill
00:01:21.200 that the world values. That’s why it’s
00:01:23.360 called high income skill, meaning people
00:01:25.600 are going to pay you a lot of money for
00:01:27.119 your time to do that work. The best part
00:01:29.280 is is that everybody has access to the
00:01:31.200 same tools. The information is out
00:01:32.880 there. It’s just most people pretend
00:01:34.560 like they can’t solve this problem. You
00:01:36.560 don’t have to spend 200 grand to go to
00:01:38.320 some fancy university to learn any of
00:01:39.920 this. You can do it on your own. So,
00:01:41.680 here’s how you simplify it. All high
00:01:43.840 income skills can fall into one of four
00:01:46.079 categories. The first M is make. Means
00:01:48.320 you’re a creator. You either edit
00:01:49.920 videos, you create websites, you create
00:01:52.799 video scripts, you create things that
00:01:55.119 other people value. It sounds so simple,
00:01:57.439 but most people never learn how to make
00:01:59.280 a solution. They make a piece of
00:02:00.960 solution, but not the complete thing.
00:02:02.640 The second M is market. If you know how
00:02:05.200 to get somebody to pay attention and
00:02:07.280 redirect that focus to buying something,
00:02:09.758 people will pay you a lot of money to do
00:02:11.599 that for their business to get customers
00:02:13.920 even more important than the next one
00:02:15.440 which everybody talks about which is
00:02:16.800 monetize or sales. Like the ability to
00:02:19.200 talk to somebody and get them to part
00:02:20.879 with their money incredibly valuable.
00:02:23.040 But if you’re asking me which one’s more
00:02:24.400 valuable, marketing or sales, marketing
00:02:26.480 is more valuable. Sales is just easier
00:02:28.400 to learn. And the final one is manage.
00:02:30.560 People will pay top dollar to have
00:02:32.319 somebody come in and manage a project,
00:02:34.239 manage an outcome, manage a problem for
00:02:37.200 them. So the way I look at it is four
00:02:38.879 components. And you can look up icky
00:02:40.480 guy. What do you love? What are you good
00:02:42.319 at? What does the world need? And what
00:02:44.400 can you get paid for? If one of those
00:02:46.080 four seems like a default for you, maybe
00:02:48.160 it’s marketing or making or monetizing
00:02:50.160 or managing stuff. The key is mastery.
00:02:52.959 Decide to be the best in the world at it
00:02:55.120 and stick with it for at least a
00:02:57.040 thousand days. like go allin and find
00:02:59.760 somebody to pay you to do that work. But
00:03:01.360 here’s the deal. Even a high income
00:03:03.200 skill won’t make you rich if you don’t
00:03:05.519 own anything. Which brings us to rule
00:03:07.280 number three. Don’t work for your money.
00:03:09.519 Make your money work for you. This one’s
00:03:11.920 going to be hard for people to
00:03:13.120 understand because the whole world is
00:03:15.040 trying to convince you to do this, which
00:03:16.959 is work for a salary. The only way
00:03:18.640 you’re going to get really rich is to
00:03:20.560 own a part of the business. Wages might
00:03:22.959 feed you, but ownership frees you. See,
00:03:25.280 if the accountant, the lawyer, or the
00:03:26.400 doctor goes on vacation, guess what?
00:03:27.760 It’s not the cost of the vacation that’s
00:03:29.360 most expensive thing for them. It’s not
00:03:31.040 working. The truth is is those people
00:03:33.200 are highly paid, but they’re not rich
00:03:34.959 because they don’t have freedom. A
00:03:36.319 business owner creates a machine or an
00:03:38.319 engine that makes money, and they get
00:03:40.080 paid whether they show up to work or not
00:03:41.840 because the machine runs. Owning a piece
00:03:44.319 of a machine is how you get wealthy. But
00:03:46.080 if you want to get there faster, you
00:03:47.280 need to understand what I’m about to
00:03:48.319 share. Phase one, you have to build cash
00:03:50.879 piles with your high income skills. You
00:03:52.720 literally need to learn how to save. The
00:03:54.799 more you can save, the more resources
00:03:56.959 you’ll have to do something with. You
00:03:58.720 can’t buy into a business. You can’t
00:04:00.400 invest into your business to increase
00:04:01.920 your equity ownership if you don’t have
00:04:03.599 any cash. Phase two is reinvest in your
00:04:06.400 best asset, yourself, because you will
00:04:08.799 take you with you to every interaction
00:04:10.720 for the rest of your life. And you
00:04:12.319 becoming better, meaning you
00:04:13.760 communicating better, you persuading
00:04:15.519 other people better, you getting other
00:04:17.120 people to support you in your dreams,
00:04:18.798 that investment will pay off dividends
00:04:20.959 way bigger than any other business
00:04:22.479 investment. Phase three is to invest
00:04:24.560 those profits or that cash into assets.
00:04:27.199 That’s the ownership side. For most
00:04:28.960 people, the simplest thing to do is buy
00:04:30.960 a low fee index fund like a Vanguard for
00:04:33.440 the S&P 500, something simple. My son
00:04:35.919 Noah literally has 70% of his savings in
00:04:38.880 an S&P 500. He’s 12 years old. The
00:04:41.520 reason I taught him that is because I
00:04:43.280 showed to him that the money works for
00:04:45.120 him whether he shows up or not. He could
00:04:47.199 sleep in till 10:00 a.m. And that money
00:04:49.280 in that index fund did some work. So,
00:04:51.440 the best investment other than yourself
00:04:53.120 is in your current business. So, that’s
00:04:54.720 where I would look first. Then you can
00:04:56.240 look at things that you have an unfair
00:04:57.759 advantage around, things that you know
00:04:59.280 better than most. If you’re into
00:05:00.800 cryptocurrency and you’re like super
00:05:02.400 passionate and you get paid to help
00:05:04.000 people build blockchains and you’re like
00:05:05.440 a nerd about that, go all in on crypto.
00:05:08.000 Sticking in what you know is how you
00:05:10.080 create compound and massive leverage.
00:05:12.080 That’s how I’ve built my company. I’m
00:05:13.919 all software all the time. For 28 years,
00:05:16.479 I learned how to code. I built and
00:05:17.919 exited software companies. I started
00:05:19.199 investing in companies. Now I have a
00:05:20.479 venture studio where I launch a new AI
00:05:22.720 company every month because I understood
00:05:24.639 a long time ago me sticking in things
00:05:26.800 that I have an unfair advantage of that
00:05:28.479 I can look at deals and assess better
00:05:30.160 than anybody else in the world is going
00:05:31.600 to give me the returns that are above
00:05:33.199 the market norm. So that’s where I
00:05:35.120 invest my free cash flow. And remember
00:05:36.960 the whole point is to invest into assets
00:05:39.120 and ownership so you can get to that 4%
00:05:41.440 rule. Then you don’t have to work
00:05:42.720 anymore. That’s a beautiful thing where
00:05:44.400 you can now choose what do you want to
00:05:45.759 do with your days? What does your life
00:05:47.280 mean? What is the work? What do you want
00:05:48.560 to create? That is the true meaning of
00:05:50.639 being rich. If you don’t own anything,
00:05:52.720 you’ll be stuck renting forever. But
00:05:54.960 even with your money invested, how do
00:05:56.960 you multiply it even faster to actually
00:05:59.759 get rich? Which brings us to rule number
00:06:01.600 four. We have to use leverage, not
00:06:03.919 labor. Leverage means putting a little
00:06:06.000 bit of effort in and getting a massive
00:06:07.840 result. So there’s this guy called
00:06:09.120 Archimedes, which is like a Greek
00:06:10.560 mathematician. He has a quote. He says,
00:06:11.919 “Give me a lever long enough and I can
00:06:14.639 move the world.” That is leverage. This
00:06:17.440 really hit home for me when I was 28 and
00:06:19.680 I moved to San Francisco. I struggled,
00:06:21.680 man. I like literally my company that
00:06:23.759 finally made me a millionaire also cost
00:06:25.600 me everything in my life. My
00:06:26.880 relationships, my health, my mental
00:06:29.039 sanity, and I almost decided to never
00:06:31.280 start a business again until I met a guy
00:06:33.280 named Nval Ravicon. And talking to him,
00:06:35.440 he’s the one that introduced me to these
00:06:37.120 ideas of leverage. Every entrepreneur
00:06:39.440 that masters these four areas have
00:06:42.400 unlimited potential of creating in this
00:06:44.960 world without creating massive pain in
00:06:46.880 their life. If you master these four
00:06:48.560 skills of leverage, then you can be as
00:06:50.240 rich as you want to be. So the first C
00:06:52.240 is code. Think about software. Think
00:06:54.479 about automation. Think about AI today.
00:06:57.039 If you can learn how to use technology
00:06:59.520 to get things done, set it up,
00:07:01.520 workflows, automation, you have massive
00:07:03.919 amounts of leverage. A little bit of
00:07:05.280 work today means that it gets done
00:07:07.120 forever. The second is content. When I
00:07:09.680 look at a playbook, a checklist, that’s
00:07:12.160 a piece of content, but that content can
00:07:14.080 create a recipe that can have somebody
00:07:15.680 else do something for you a thousand
00:07:17.440 times, a million times without taking
00:07:19.039 any more of your time. Right? When I
00:07:20.639 look at the videos that I create here, I
00:07:22.560 can use this video right here to share
00:07:24.319 with all the young men that I mentor in
00:07:25.919 my kings club program so that they can
00:07:28.000 learn how to get rich. I shoot this
00:07:29.919 video once and it can be seen by 10
00:07:31.680 million people. Massive amounts of
00:07:33.599 leverage. The third is capital. And
00:07:35.840 capital is about how do I use my money
00:07:37.759 to create more money. So if you think
00:07:39.520 about it, if I have money and I can run
00:07:41.280 ads, I can hire people. I can invest
00:07:43.680 that into opportunities that’s going to
00:07:45.599 generate returns and I can have my
00:07:47.280 capital work for me. I can get massive
00:07:49.440 amounts of leverage. And the fourth is
00:07:51.280 collaboration. It’s how do you work with
00:07:53.919 other people? You know, people want to
00:07:55.759 see good people win. People want to help
00:07:57.680 people where they can make money with
00:07:59.120 them. So learning how to partner,
00:08:00.800 learning how to recruit, learning how to
00:08:02.639 manage people, the emotional
00:08:04.240 intelligence of other humans. That skill
00:08:06.960 creates massive amounts of leverage.
00:08:08.639 Think about like all these luminary
00:08:10.479 people like Gandhi and Oprah and The
00:08:12.639 Rock even or Ronaldo if you’re a soccer
00:08:14.800 fan. Those people because they
00:08:16.639 understand how to communicate can get
00:08:18.639 things done in the world that nobody
00:08:20.240 else can. That’s leverage. It’s so cool
00:08:22.720 because leverage is like a volume knob
00:08:25.360 for your skills. If you want to get more
00:08:27.840 done, then you just have to like learn
00:08:29.759 how to ramp up your skill and put the
00:08:31.840 volume up. The more volume you go up,
00:08:33.919 that’s the effort that goes down, the
00:08:35.440 bigger the outcome on the other side of
00:08:37.120 that is going to be. And then when it
00:08:38.880 comes to hard work, the hard work adds,
00:08:42.000 but leverage multiplies. See, that’s why
00:08:43.919 I call them multipliers is that you can
00:08:45.920 work as hard as you want. The guy that’s
00:08:47.440 changing a roof or digging a hole in the
00:08:49.279 ground, he’s working hard. If he
00:08:50.800 understands how to get leverage, he’s
00:08:52.320 going to get more done. your effort
00:08:53.760 stops looking like adding and you start
00:08:56.000 multiplying your outcomes. And in fact,
00:08:58.000 the biggest leverage for most people,
00:09:00.240 and this is true for me, is hiring an
00:09:02.320 executive assistant. Somebody that can
00:09:04.160 buy back 10, 15, 20 hours of your week,
00:09:07.760 doing mundane tasks, things that don’t
00:09:09.920 add value to your work, don’t add your
00:09:11.680 skill set, don’t teach you how to invest
00:09:13.360 your money. Most people struggle with
00:09:15.120 understanding what to give them. So, if
00:09:16.480 you want access to my internal EA
00:09:18.560 playbook that I use. It’s like 27 pages
00:09:21.200 of all the best things over 15 years of
00:09:23.279 perfecting this, just click the link in
00:09:25.200 the description. I’ll send you a copy
00:09:26.560 over for free. But multiplication is
00:09:28.560 useless if no one sees you. That’s why
00:09:30.480 we have to master rule number five. We
00:09:32.240 have to get distribution over creation.
00:09:34.880 Having a great offer, something to sell
00:09:37.120 without an audience is just like having
00:09:39.440 a secret that nobody knows about. You
00:09:41.279 have to build the distribution engine.
00:09:42.800 You don’t want to be the world’s biggest
00:09:44.959 kept secret. You want everybody to know
00:09:47.120 about you, everybody have the
00:09:48.399 opportunity to buy your high- income
00:09:50.000 skill. One of my portfolio companies at
00:09:51.680 Martell Ventures is called Precision.
00:09:53.519 They have one of the best products in
00:09:55.360 the world that helps a business
00:09:56.640 understand their numbers and give them
00:09:58.320 very tactical strategies using AI based
00:10:01.600 on the best practices and the benchmarks
00:10:03.440 to fix the business. But without a
00:10:05.519 distribution engine that we built
00:10:06.959 together, no one would know that. They
00:10:08.800 wouldn’t have any customers. So just cuz
00:10:10.240 you have the best product, it still
00:10:11.839 needs a way to get distribution. So,
00:10:13.600 here’s how you can build your
00:10:15.040 distribution plan today. First, we have
00:10:16.959 to pick one channel. Everyone gets held
00:10:19.440 up because they’re trying to pick the
00:10:20.880 right thing. I’ve learned it’s not about
00:10:22.800 picking the right one. It’s about
00:10:24.240 picking one and making it right.
00:10:25.680 Everyone, you know, that’s one at the
00:10:27.279 highest level picked one. Joe Rogan
00:10:29.680 podcast. Somebody else, LinkedIn, for
00:10:32.240 me, Instagram. Those are my platforms.
00:10:34.560 Those are the places where I decided to
00:10:36.240 go all in and be masterful and do that.
00:10:39.040 And then with the resources, I could do
00:10:40.880 other things. So, you got to pick one.
00:10:42.320 The second is we have to make sure you
00:10:44.240 post daily. Consistency becomes the
00:10:46.959 foundation for growth. The thing that
00:10:48.640 holds people back from getting an
00:10:50.320 audience or building distribution is
00:10:52.320 they’re just not consistent. And I’m
00:10:53.920 going to break your heart if you don’t
00:10:55.040 want to hear this, but I’m talking about
00:10:56.399 for the rest of your life. If you lead
00:10:58.000 with free value, giving away your best
00:10:59.839 stuff. I’m talking the best stuff cuz
00:11:01.760 information should be free.
00:11:03.200 Implementation is paid. You get somebody
00:11:05.519 a result in advance, they will trust you
00:11:07.519 and they will buy from you. If you can
00:11:09.120 solve their small problems, they’re
00:11:10.560 going to want to pay you to solve their
00:11:11.839 big problems. The third is once you have
00:11:13.839 that guarantee, build your list, your
00:11:16.160 own media, meaning your email, your SMS.
00:11:19.120 That’s the difference between owned
00:11:20.640 versus earned. Social media is great
00:11:22.800 because you’re using other people’s
00:11:24.320 platform, their audience to build your
00:11:26.240 awareness, your distribution, but you
00:11:28.000 don’t own that. You can get your account
00:11:29.519 canceled tomorrow and all of it goes
00:11:30.959 away. I like to take that attention and
00:11:32.800 move it to my email, move it to SMS.
00:11:34.720 You’ve probably seen me give out my text
00:11:36.240 number. you’ve probably seen my email
00:11:37.839 address to opt in. That way, I can build
00:11:40.160 a personal relationship with the
00:11:41.920 audience where the platform can’t take
00:11:43.680 that away from me. And finally, number
00:11:45.360 four, and last but definitely not least,
00:11:47.680 you have to integrate your promotion
00:11:49.440 into the content. Meaning, I need you to
00:11:51.839 figure out what is the skill that you
00:11:53.360 want to sell, what is the service you
00:11:54.720 want to sell, and integrate it into the
00:11:56.959 value of your content. That feels great.
00:11:59.760 That means that what you do and what you
00:12:02.000 teach and the value you give and what
00:12:03.440 you sell is aligned. Think about Mr.
00:12:05.279 Beast. He sells chocolate bars. You’re
00:12:06.880 watching a Mr. Beast video and then he
00:12:08.800 has an integrated play into the
00:12:10.639 chocolate bar that usually is on the
00:12:12.560 theme of the video that you’re watching.
00:12:14.480 It’s not like he’s like, “Hey, eat my
00:12:15.760 chocolate bars.” He’s saying, “And now
00:12:17.600 they’ve got these chocolate bars that
00:12:18.959 they can eat while they’re stuck in this
00:12:20.320 freaking hole for the next 60 days.” And
00:12:22.079 that way there’s a promotion on the
00:12:23.839 product that feels integrated into the
00:12:25.360 content. For example, if you’re teaching
00:12:26.720 somebody like how to write great copy in
00:12:28.480 an email or how to do a sales call,
00:12:30.399 while you’re teaching them, you can just
00:12:31.839 say, “And for example, most people get
00:12:33.920 stuck with these problems. If you want
00:12:35.680 my help to overcome that issue, just
00:12:37.839 message me.” You literally go find me on
00:12:39.760 Instagram and you’ll watch me do this
00:12:41.040 all the time. Most people just think
00:12:42.639 it’s content, but it’s integrated into
00:12:44.959 my value. Virality is luck, but
00:12:47.440 distribution is a system. This is
00:12:49.920 important. Please promise me you won’t
00:12:52.480 nuke your progress by trying to flex at
00:12:55.279 every step. Rule number six is don’t
00:12:58.000 finance your flex. Debt for assets,
00:13:01.760 that’s called leverage. Debt for
00:13:03.440 lifestyle, that’s a hole you’ll never
00:13:05.440 get out of. One of my mentors a long
00:13:07.200 time ago, he said to me, he said,
00:13:08.399 “Making money is easy. Keeping it is
00:13:10.480 hard. If you make a million dollars a
00:13:12.160 year, but you spend a million.1 a year,
00:13:15.120 you’re always going to be backwards.”
00:13:16.639 Learning how to use your cash flow from
00:13:19.120 your assets. Finance your flexing is the
00:13:22.240 key. And I get it. Everybody’s like,
00:13:23.680 “Yeah, but you’re only young once.” I’m
00:13:25.600 only talking about three to five years.
00:13:27.600 If you can just chill the out for a few
00:13:29.839 years, you can get it today versus
00:13:32.399 wishing when you’re 50 or 60 that you
00:13:34.399 had the freedom. And trust me, when I
00:13:36.000 was in my 20s, I was making a lot of
00:13:37.920 money. And I decided to fly my little
00:13:39.680 brother to the West Coast and go on a
00:13:41.120 snowboard trip for 2 weeks where I spent
00:13:43.120 almost $16,000. I did everything I
00:13:45.600 wanted. And then I realized, oh, you
00:13:47.760 didn’t pay the taxes on that. and I had
00:13:49.279 to spend the next few months paying off
00:13:51.200 the taxes because I didn’t even know how
00:13:52.639 to manage my money. That lesson at 20
00:13:55.360 years old taught me how to set up my
00:13:57.279 life so I never had to work ever again.
00:13:59.199 So remember, there’s only two kinds of
00:14:00.880 debt. There’s good debt, which I’m a fan
00:14:02.720 of. I’m not like an anti- debt like some
00:14:04.880 finance people. Financing that makes
00:14:06.959 cash, things like financing inventory
00:14:09.040 that you know you can sell. investing in
00:14:10.880 ads, equipment, real estate, debt to buy
00:14:13.839 assets or debt to invest in your
00:14:15.920 business to generate more returns or buy
00:14:18.399 a bigger piece of your business. Good
00:14:19.920 debt. And then bad debt. I’m talking
00:14:22.240 debt to finance toys or status or your
00:14:25.600 vacation. Essentially, that’s cash on
00:14:28.320 fire. The money can’t work for you
00:14:30.160 anymore. Here’s the rule that I live by.
00:14:32.240 If it doesn’t pay you back, make you
00:14:34.160 money, then essentially you’re selling
00:14:35.600 yourself. You’re the product. When you
00:14:37.600 buy something, you’re actually spending
00:14:40.079 the time it took you to make the money
00:14:42.560 to buy that thing. Rich people buy
00:14:44.320 assets. Broke people buy the applause.
00:14:46.639 All right, if you made it this far,
00:14:48.079 freaking awesome. You’re on your way to
00:14:49.600 get rich. And the cool part is you don’t
00:14:51.120 need talent. You don’t need luck or any
00:14:52.560 of that other But now it’s the
00:14:54.079 time to make some real bets. So rule
00:14:55.839 number seven, use the money as a tool,
00:14:58.240 not the goal. The goal is freedom. Never
00:15:01.600 forget that. Money is not meant to be
00:15:04.079 hoarded. Money is meant to be used. When
00:15:06.480 I was growing up, I had one of my best
00:15:08.079 friends dad. He owned a food truck. And
00:15:10.399 that guy worked literally 60 hours a
00:15:12.880 week all the time in his food truck to
00:15:15.360 make cash. And all the extra cash, he
00:15:17.600 saved it in his home. He hoarded it. He
00:15:19.920 put it in the wall. He didn’t trust the
00:15:21.600 banks. It was kind of wild to figure
00:15:23.199 this out. And then there was a fire.
00:15:27.680 Watching the reaction of his family lose
00:15:31.279 30 years of everything they’ve ever done
00:15:33.920 because he didn’t understand how to take
00:15:35.760 the money to invest in the skill meant
00:15:37.760 he lost it all. I have a problem when
00:15:39.360 people think money is evil. Money
00:15:40.880 doesn’t solve problems. Money amplifies
00:15:43.199 who you are. If you are a great person,
00:15:45.199 you’ll have more greatness in your life.
00:15:46.720 If you’re an and you’re an evil
00:15:48.639 person, guess what? That more money is
00:15:50.000 just going to amplify who you are.
00:15:51.199 There’s only one really important rule.
00:15:53.519 Freedom isn’t found in your bank
00:15:55.120 account. It’s found in your calendar.
00:15:56.880 The goal is to use money to buy back
00:15:59.360 your time. That’s leverage so that you
00:16:01.519 can spend that time doing the things you
00:16:03.519 love. Hopefully, you fall in love with
00:16:05.279 becoming better because God’s not going
00:16:06.959 to reward somebody to go get free and
00:16:09.440 make a lot of money, to go hang out on
00:16:10.959 the beach, because he created you to go
00:16:13.040 be a creator, go do stuff in the world.
00:16:15.440 If your whole plan is to get free, to
00:16:17.600 chill out and do nothing, don’t be
00:16:19.440 surprised if that opportunity never
00:16:20.880 comes to you. That’s why I spend so much
00:16:22.639 money on hiring people to support my
00:16:24.560 life. Not only does it buy back my time
00:16:26.880 having Ann my executive assistant, Betty
00:16:28.720 my house manager, Sam my creative
00:16:30.000 director, Todd who’s my CEO, Rody who’s
00:16:31.839 the CEO, essentially team Martell, it’s
00:16:34.079 I get to invest in those people, help
00:16:36.079 those people create their dreams, create
00:16:37.759 a bigger future for all of us to win in.
00:16:40.240 That to me is the whole point about
00:16:42.000 having money is creating richness not
00:16:44.000 only in my life but in other people’s
00:16:45.519 lives. And by the way, speaking of my
00:16:47.120 team member, especially my executive
00:16:48.720 assistant, my admin team, if you want my
00:16:51.040 playbook, just click the link below and
00:16:53.120 I’ll send it to you. This is literally
00:16:54.720 15 years perfected into the tightest,
00:16:57.120 simplest format for my structure, my
00:16:59.360 templates, my northstar metrics. It’s
00:17:01.360 all there for you. Just click the link
00:17:02.560 in the description below. Achieving
00:17:04.319 freedom is the goal. But the real reward
00:17:07.679 is actually not the money. It’s who you
00:17:09.599 get to become in the process. You take
00:17:12.000 all of this, everything I’ve built, all
00:17:14.319 my companies away from me, I’m good
00:17:16.640 because I became that person. I’ve got
00:17:18.799 the skills. I know how to do it. I could
00:17:20.959 do it in a third of the time. Starting
00:17:22.559 from scratch, know what I know, not
00:17:24.000 making the same mistakes. Boom. Watch
00:17:26.000 me. You could literally take people like
00:17:28.319 an Elon Musk, a Jeff Bezos, plop them in
00:17:30.880 the center of a country, come back in 5
00:17:33.520 years, and you would find a person
00:17:35.039 that’s dominating in that country. It’s
00:17:36.880 just who they are. This process of
00:17:39.200 wanting to be rich is awesome. I want
00:17:41.440 that for you. But what I’m excited about
00:17:43.600 is who you get to become in the process.
00:17:45.760 Then you get to this really cool place
00:17:47.600 where the work feels like play. When you
00:17:50.000 wake up and you feel like, I can’t
00:17:51.600 believe this is my job. This is how I
00:17:53.280 create, this is what I’m doing, and it
00:17:54.960 feels so fun. That’s when you know you
00:17:56.960 become rich and you didn’t need talent,
00:17:59.840 trust fund, education, none of that.
00:18:01.919 Now, if you want to learn how to build a
00:18:03.840 business that runs itself, just click
00:18:05.360 the video and I’ll see you on the other