“If it doesn’t matter to an 8-year-old, it doesn’t matter.”
Back when social media was barely a thing.
And when Zuckerberg was still coding in Harvard.
Lane Merrifield was on a mission to change the world…
Take care of kids. And create a safe place for them online.
And that’s how Club Penguin was born.
Lane and his team knew they were onto something magical from the beginning.
Because within just 3 months they were already profitable.
And suddenly, this internet game (built on flash) was getting attention from kids all over the world…
Lane went all in.
He took out a line of credit on his home…
And within a year they were one of the top-ranking sites in the world for kids 8 – 14…
After 18 months they were at 180 employees.
Talk about scale!
Soon, they were hitting around $40m in ARR without the infrastructure to keep up.
That’s when they got an offer from Disney with a number that’ll inspire you.
Click here to watch my latest video where Lane and I deep dive on all the details of Club Penguin and what he’s doing now.
Discover the #1 thing that is holding back your growth & create a 3-step action plan to overcome it ASAP: Schedule your free growth session today!
In the video you’ll hear us talk about:
- The Club Penguin Exit Numbers
- Selling To Key Decision Makers (Parents)
- Writing $5m Monthly Cheques To Strategic Partners
- Breaking IBM Hardware
And a ton more.
If you’ve ever wondered what the end game looks like for mass adoption of a SaaS, this is it.