That’s the magic number you gotta obsess over.
At least when it comes to your trial to paid conversions.
If you’ve yet to have a virtual drink clink with your team for hitting that benchmark…
Then it’s hands down your biggest (and most urgent) opportunity for growth.
In this week’s video I break down the 5 steps needed to achieve that *magic number* by this time next quarter.
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At a high level, here’s how to achieve trial-to-conversion nirvana:
- Get them situated
- Highlight the money moves
- Show them what’s possible
- Teach and support them
- Create a trial feedback loop
Most B2B SaaS companies do a pretty good job at nailing number 1.
Number 2 is where people get stuck.
Number 3 is where people get lazy.
And number 5 is where people put on the blinders and get scared.
The biggest mistake you can make is to put too big a focus on traffic (via partners, ads, content, etc.) before you have your trial-to-conversions dialed in.
If you do, it’s like trying to fill a leaky bucket.
Great way to burn cash and piss off your strategic partners in the process.
Instead, focus on these 5 key steps to soar past the 25% benchmark, and then enjoy the freedom of pouring more leads into a system proven to convert.