I was recently working with a SaaS Academy client who had a serious churn problem. So serious that he was letting 18% of his accounts disappear without a fight. Couple that with skyhigh acquisition costs and flatlining expansion revenue… and let’s just say that this company was playing with some
Have you ever tried to collect a case study only to find yourself stumbling over the “ask” before mercifully aborting mission? Yep. Happens to just about every SaaS founder. Even when we get epic results for our customers… … asking for a case study turns otherwise confident SaaS founders into
A SaaS Academy client recently asked me what SINGLE metric I would look at if I had to bet on the future success of a software company. It all comes down to this…
Few things can shatter a founder’s confidence quicker than a poorly managed board meeting. At best… … you’ll get glossed over stares and “checked out” investors who secretly hate you for wasting their time. At worst… … you’ll accidentally knock over the first domino in getting kicked out of your
“Help me. Help you.” Nope… Not talking about that epic one liner from Jerry Maguire. I’m talking about the inner dialogue your customers experience whenever they try to refer your product to their tribe. One of the EASIEST ways to acquire a new B2B Saas customer is to have your
“You’re not suppose to succeed!” “The numbers are against you from day one.” Those were the words hurled at me across the board room from one of my mentors. Encouraging, right? Up until that point I had so much confidence that failure wasn’t an option. But the truth is –
Are you acting like a 5 year old when demoing your product? Last week my son Max (5) asked me to help him with his show & tell presentation. So I taught him a simple 3 step process. Start with the problem. (Story) Pick 3 benefits & features to highlight
Has a customer ever punched you in the face? No? Has it ever felt like that? Every time I’ve had a customer sign-up, stick around for a few months, and cancel (aka churn) it sure feels that way. It doesn’t matter how long I’ve been building businesses, nothing frustrates me
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