5 Simple Ways To Grow Your SaaS Customer Lifetime Value

5 Simple Ways To Grow Your SaaS Customer Lifetime Value

A SaaS Academy client recently asked me what SINGLE metric I would look at if I had to bet on the future success of a software company.

It all comes down to this…

Net negative churn.

Simply put, if your expansion revenue is growing faster than your contraction revenue (from downgrades and cancellations)…

… your momentum pretty much becomes unstoppable.

This week’s video goes deep into the 5 key areas that put you on a collision course with this “holy grail” of SaaS growth.

(Hint: having a $7 unlimited pricing level isn’t how to get there.)

Exclusive Download: Revenue Expansion Maximizer™ – Unpack The Specific Strategies To Increase Revenue Without Overcomplicating Your Product Roadmap

As you may have guessed… it all starts with reducing churn.

Can’t expand your relationship with customers who jump ship 😉

But once you get your churn fixed… there’s a sweet science to increasing LTV’s while bringing MORE value to your customers.

Here’s a high level rundown:

  1. Fix your churn
  2. Redesign your price plans
  3. Price on value
  4. Create add-ons
  5. Offer partner solutions

Watch this video and then leave us a comment sharing any strategies and tactics you’ve personally used to expand LTV.


  • Tanya Endicott

    Where do you download the worksheet?

    • http://twitter.com/danmartell Dan Martell

      Tanya, sorry about that… it’s in the description of the YT Video, but here’s the copy paste + I’ll try and add them going forward underneath on the blog post.

      DOWNLOAD: Revenue Expansion Maximizer – https://goo.gl/BDSGpm


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