Every startup wants to grow fast. And while there’s value in modelling the tactics and strategies that have fueled the rapid success of companies they look up to… There’s even MORE value in identifying the core, underlying principles that serve as the backbone for that success. Over the years, I’ve
When I started my SaaS (that stands for Software-as-a-Service) startup Flowtown my co-founder Ethan and I had a tough decision to make… How do we fund the company? Even though I had the capital to self fund the whole thing, as I had just sold my previous company Spheric, he
Have you ever struggled with your marketing website? Sure, they have templates and super slick WYSIWYG editors. But that doesn’t deal with the hard part: The content. WTF do I put on those pages? How do I turn lorem ipsum into monthly recurring revenue? How many pages should I have
How much does it cost you to acquire a customer? Understanding that will help you understand your model. Most founders think it’s just the cost of your advertising spend. Nope. It’s everything you spend on marketing (people + ad spend + contractors, etc) AND sales (everyone involved in the process
How do you build a $100M revenue business in 3 years? That was the question my coaching client Larry asked me with a straight face. Now, before you dismiss his question, you need to know that he just exited his previous startup a few months earlier. So I knew he
Facebook looks at daily active users. Airbnb.com uses bookings. At Clarity – my previous company – we obsessed over completed calls. These are called North Star Metrics. It’s a clear metric that your growth team focuses on to move the needle. The key is that it captures the value created
I can still remember the moment I became a millionaire. It took 10 years of failing, getting back up, testing, iterating till finally at 27 years old it happened. I can still remember the specific moment when I found out. I was cruising in my broke down, decade old Jetta
When I was 8 years old I was diagnosed with ADHD, and for most of my childhood I felt broken. Taking Ritalin everyday to help me “be normal” left me with a super low self-esteem and many bouts with depression, that almost ended in me taking my life in a
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