Do you remember the first time you had someone buy something from you? For me it was when I convinced a bunch of bed & breakfast owners in Atlantic Canada to send me cash in the mail to have their property published online. Still not sure if that was legal.
Your product or service tells a story. It either tells one that’s clear and coherent, highlighting the challenges you’re most ready to solve for your ideal customer… Or it confuses them. The story you’re telling depends on whether you’re being thoughtful in the process, or building it blindly. And
One of my favourite questions to ask someone is “Who’s the best [CMO/CTO/VP of Sales] you know?” I don’t care if they already have a job… I just want their name. Actually, I prefer if they’re already working because it allows me to build a relationship with them without the
The first thing I ever built that I charged for was an MP3 burning app. I had just learned Visual Basic in one of my elective programming classes in highschool, and I wanted to see what I could create. The problem I wanted to solve was simple… As one of
Every startup wants to grow fast. And while there’s value in modelling the tactics and strategies that have fueled the rapid success of companies they look up to… There’s even MORE value in identifying the core, underlying principles that serve as the backbone for that success. Over the years, I’ve
When I started my SaaS (that stands for Software-as-a-Service) startup Flowtown my co-founder Ethan and I had a tough decision to make… How do we fund the company? Even though I had the capital to self fund the whole thing, as I had just sold my previous company Spheric, he
Have you ever struggled with your marketing website? Sure, they have templates and super slick WYSIWYG editors. But that doesn’t deal with the hard part: The content. WTF do I put on those pages? How do I turn lorem ipsum into monthly recurring revenue? How many pages should I have
How much does it cost you to acquire a customer? Understanding that will help you understand your model. Most founders think it’s just the cost of your advertising spend. Nope. It’s everything you spend on marketing (people + ad spend + contractors, etc) AND sales (everyone involved in the process
If you’ve achieved initial traction, I can help you scale-up to record-breaking revenue faster.
