On Nov 7th, 2013 I walked into the speakers lounge at the Growth Hacker Conference and met Andy Johns (@ibringtraffic) for the first time. Andy worked on growth teams at Facebook, Twitter, Quora and now was at WealthFront. He’s one of the “Original Gangsters” (OG’s) in the growth space – just read
Building an audience BEFORE you launch is something that I’ve done for every one of my companies and is a question that I get asked about all of the time. There’s this misconception that people think that if you can launch a product – then you’re automatically going to have
Isn’t it annoying that as soon as you finish something, people always want to know “Whats next? You could’ve just finished climbing a mountain, running your first marathon, or selling your company… and the only thing they want to know is… what’s next?!! After Clarity got acquired (Dec ’14, but only announced
“How do you build a product company within a service company?” …is a question that a lot of people struggle with. There are amazing examples of companies who have started off as a consulting or service company who have gone on to launch great products. Companies like:
In 2010 I was visiting a friend at Twitter and got introduced to Josh Elman who had recently been hired to help improve Twitter’s onboarding experience. What I learned that day forever changed my thoughts on how I look at building product.
When I first moved to San Francisco I spent the first year immersed in startup marketing. I believed that regardless of the company I eventually started, that as long as I understood marketing I would be widely successful. Man was I wrong.
If you haven’t heard of remarketing then you’re wasting your marketing dollars. The concept is simple, when someone visits your website or blog, you “tag them” using a simple code snippet (provided by Facebook, Google, YouTube, Twitter, etc), then you’re able to target that person with ads from your company
Role-playing is such a funny idea when you think of it in the context of business – who would of thought “acting out” a situation would make sense in your startup? Quick story… I was talking to a friend about an important meeting he has coming up and suggested to
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