In 2010 I was visiting a friend at Twitter and got introduced to Josh Elman who had recently been hired to help improve Twitter’s onboarding experience. What I learned that day forever changed my thoughts on how I look at building product.
When I first moved to San Francisco I spent the first year immersed in startup marketing. I believed that regardless of the company I eventually started, that as long as I understood marketing I would be widely successful. Man was I wrong.
If you haven’t heard of remarketing then you’re wasting your marketing dollars. The concept is simple, when someone visits your website or blog, you “tag them” using a simple code snippet (provided by Facebook, Google, YouTube, Twitter, etc), then you’re able to target that person with ads from your company
Role-playing is such a funny idea when you think of it in the context of business – who would of thought “acting out” a situation would make sense in your startup? Quick story… I was talking to a friend about an important meeting he has coming up and suggested to
There’s a great quote that’s going to summarize everything that I’m about to teach you today: “The energy of the mind is the essence of life.” ~ Aristotle When I was raising money for our first round of funding I got some great advice from one of our “quarterbacks”, Travis Kalanick (now CEO
There’s a great quote from the brilliant management consultant, Peter Drucker, which really summarizes what I’d like to teach you today: “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter Drucker If you have 100
About 10 years ago I started organizing Founder Dinners after reading a book called, Never Eat Alone written by an amazing individual, Keith Ferrazzi. This book set my life on a different path. Since then, I’ve organized over 300 meals, bringing together close to 1000 entrepreneurs and CEO’s, both at
If you’ve started a company (or are growing a business) and every time you share your business idea with other people, they start asking “oh, so you’re like [X] company?”, then you have competition. You don’t decide who your competition is, your customers do by their actions and choices.
If you’ve achieved initial traction, I can help you scale-up to record-breaking revenue faster.
