When I was 29 years old, I was pitching to investors for funding.
I’d breezed through my pitch deck, million-dollar smile on my face despite my shaky nerves when they asked:
‘Yeeeah! I got this’, I thought to myself.
CAC stands for ‘Customer Acquisition Cost’ and I had done the math. Smugly, I dropped an impressive number.
The investor’s eye’s lit up.
“Really? Wow!… But is that your Fully Loaded CAC?”
The room went so quiet you would hear a pin drop.
My jaw hung open, and I still cringe when I think of the dumbfounded deer-in-the-headlights look on my face.
All I could think was, “What the heck does fully loaded mean?”
I made a fool of myself that day.
Today I’m going to show you how to calculate your Customer Acquisition Cost – fully loaded – in just 3 easy steps so you never look like a fool in front of anyone.
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If you want to make investors drool over a stake in your company, then you’ve got to know your numbers.
See, investors want to avoid risk at ALL costs.
They’ll pass on a promising business if the founder doesn’t know the right numbers.
Numbers don’t lie, and neither does your fully loaded CAC.
This is a quick dose of metrics-math. Check out the video here and don’t forget to subscribe to my YouTube channel while you’re there.