How Startups Should Map Their Content Marketing Strategy To The Buyer’s Journey
Wow, did I ever butcher this joke. “The CEO, CFO, and Marketing Manager walk into the bar…” You can watch the video below to see how I killed my stand-up […]
Where to find a code-cranking unicorn (aka CTO)
Steve Jobs (Apple) had Steve Wozniak. Mark Zuckerberg (Facebook) had Dustin Moskovitz. Bill Gates (Microsoft) had Paul Allen. Even though they could all code themselves, the greatest business leaders of […]
Why I had to crush a 15 year old’s dream (I’m not sorry)
A few months ago I had lunch with a bunch of highschool aged entrepreneurs to give them feedback on their idea. They were planning on building an energy generating play […]
The 3 Activities of the SaaS Sales Process
What would it feel like hiring 150 sales people for your company in 6 months? That’s the question I asked Scot, the founder of Classy, a few months ago. Their […]
5 Things That All GREAT Startups Have
“This is totally a company you would create!” That’s what people would say every time I showed them the prototype for Clarity. My passion for connecting people to have a […]
The Audience Triangle – 5 Stages of Customer Intent
If I grabbed 100 people, and asked them how many needed to buy a pair of jeans – only 3 would raise their hands… … but 7% would be “In […]
The 3 Inputs to a Great Product Roadmap
When I first built Clarity.fm, it wasn’t a marketplace. It was a call list app. The concept was that I could add anyone to my list, with phone number and […]
The Kano Analysis: Customer Needs Are Ever Changing
Have you ever heard of the Kano Model? I hadn’t either… until my buddy Merv told me about it. Here’s a diagram that gives you a visual: If you think […]
How To Create a Business Playbook™ (aka SOP’s: Standard Operating Procedures) for Your Startup
Are you down with SOP’s? Some call em’ Standard Operating Procedures, I call them Playbooks. If you’re tired of putting out fires in your business, then you’ll need them to […]
How to Shorten Your Sales Cycle and Avoid Wasting Time
If I asked you to name a credit card company that rhymes with latex…” Could you guess who I’m talking about? Yes? Got it? Good, so now you’ll understand the […]