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5 Ways To Reframe Your Thinking To Approach Business Like Elon Musk

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Time to let the cat out of the bag:

I’m a huge Elon Musk fan. Not because he’s in the limelight most weeks, but because of how he thinks about business.

Elon thinks laterally

He comes at business problems from obscure angles and I think that’s the secret behind his genius.

If you could apply even one-tenth of his innovation to your business, you’ll leave your competition in the dust and future-proof your growth.

That’s what I want to give you in this week’s video.

I’ve read almost everything that has ever been published on Elon just to extract the valuable business lessons that I can coach my clients with.

Now I’ve distilled it down to 5 major components of Elon’s business mastery. Click below to check out the video.

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These are the things you can use in your strategic thinking, planning and behavior in business. Here we go:

  • Vector Alignment 
  • First Principles ← You need this. Really, we all do.
  • Build the Machine
  • Hire The Best
  • Market-Driven Innovation

Do you remember those lateral thinking games? For some strange reason, they were popular in the late 90s. 

It was usually a puzzle, riddle or problem that you could only solve if you abandoned a traditional approach to logic and thought outside of the box.

That’s what Elon does.

He’s easily one of the most innovative minds of our time and there’s so much we can learn from him that applies to business.

I was fortunate enough to meet Elon only briefly when I was catching up with one of my early mentors, Bill. 

(If you’ve heard Elon’s famous quote: “Being an entrepreneur is like chewing glass and staring into the abyss”… he actually got that from Bill!)

Beyond that, I’ve just found his mind to be fascinating and I hope this video inspires you too.

Anything else to add to my 5 points? Drop a comment on the video and let me know.


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The SaaS Metrics Dashboard: Is Your Company Growing The Way It Should Be?