5 Steps To Finding The Perfect Co-Founder For Your SaaS

If you want to start a new SaaS business in 2021 without tearing your hair out, my advice is:

Find a co-founder.

You shouldn’t have to do it all on your own… and it’s better that you don’t.

Finding the right co-founder means having someone who will work just as hard as you, can do the things you can’t, and gives your business a fighting chance in the market.

If you’re a non-technical founder, that could mean finding someone technical. 

You grow the business, they build the product.

Or if you are a technical founder, then it means finding someone that can help you assemble a world-class team and market your product effortlessly while you write the code.

But picking the wrong co-founder spells D-I-S-A-S-T-E-R. 

You end up losing a big slice of the most valuable asset in your business:

Equity.

Don’t ever, EVER, EVER give equity to the wrong co-founder.

So how do you find the right co-founder? How do you track them down and get them interested? How do you negotiate a fair equity split?

I’ve got you covered.

This week’s video is the 5-steps to finding the perfect co-founder for your startup.

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We’re going to break this down logically and uncover:

  • What to look for in a co-founder
  • Where to find a technical co-founder
  • How to know they are right for you
  • What to say on your first introduction
  • How to discuss equity
  • The safest way to split equity fairly

Every SaaS company I’ve launched has been with co-founders. I even launched Spheric with a co-founding team of 4.

Could I have launched my businesses entirely on my own? Maybe.

But growth would have been slower, I’d have torn my hair out, and my family life would have suffered. 

I like working with people… and my businesses are better for it.

Yours can be too. Check out the video here and drop me a comment if you have any questions.

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Dan Martell

Dan Martell is the bestselling author of “Buy Back Your Time” and the #1 executive coach for founders and CEO’s in the world. He was named Forbes Top 10 Business People to Follow on Social Media and is a highly sought-after speaker, including events by Tony Robbins and John Maxwell. He’s a husband and dad of two boys, and when he’s not in family mode, he’s competing in Ironman races and supporting troubled youth.