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5 Step Process to Fund Your SaaS Company If You Don’t Want to Give Up Equity

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If I took the pain of early-stage software founders and boiled it down into one question, it’s this:

“How do I fund my software business without giving up ownership?”

Although I don’t believe that money solves everything, I know that it helps.

With enough funding, you can:

  • Hire talented staff
  • Outsource your problems to agencies
  • Invest in ads and marketing funnels
  • Survive any harsh drops in the market

All of that sounds like a dream for SaaS founders trying to grow their business.

But thinking “If only we had the money” can easily walk you straight into a trap: 

Selling too much equity.

Equity is the #1 most VALUABLE thing you have in your company, and you want to protect that rather than giving it away for a quick cash injection.

If you want to successfully exit your company in the future, then the equity you’ve lost can strip you of millions of dollars from that final sale to new owners.

The good news is that there are non-dilutive funding options available.

That means you don’t have to sell a percentage of your company, but you still get the cash to grow and scale your business.

If you can pull it off, that is 100% the way to go. It’s a win-win.

But evaluating your SaaS funding options can be overwhelming… So in this video, I’ll show you how to figure out the best way to secure money while protecting your company.

Exclusive Download: Funding Options Evaluator™ – Evaluate The 6 Models and 11 Sources Available to Fund Your SaaS Business Without Giving Up Valuable Equity

  • Examine Your Exit
  • Map Growth Engine ← This is critical.
  • Evaluate Options
  • Calculate The Cost
  • Lock It In

I get to coach some of the fastest growing entrepreneurs and businesses who want to spend money to make money. 

If you can turn $1 into $3 in a short enough period, then you’re ready to SCALE. 

But you’ve still got to get the money to spend in the first place.

One of my coaching clients, Mark, had grown his SaaS to $1M ARR and wanted some extra funding without giving up a chunk of his company. He secured $750k in non-dilutive funding.

So what did he do then?

You bet he poured that cash into the SaaS growth engine and revved it up!

That’s the value of getting your funding sources right: you can maximize your growth AND retain ownership as you do.

Tune in here to check out the video and if you have any questions, leave me a comment.


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