The barrier to starting an AI business has collapsed, but the failure rate has not. Most founders still start in the wrong place. They build too early, over-engineer solutions, chase features instead of outcomes, and rely on feedback from people who never intended to pay.
The real shift is not technical. It is strategic.
A one-person AI business today is built by validating painful problems, selling before building, and using AI as the first principle of the solution rather than a feature added later. When done correctly, this approach removes the need for capital, code, and large teams. It replaces guessing with evidence and speed.
This article lays out a step-by-step operating system for launching a solo AI business that customers pay for, shaped directly by real demand and executed with modern AI tools.
Key Takeaways
Profitable AI businesses start with validated pain, not ideas or technology
Manual execution comes before automation to accelerate learning and cash flow
Clickable prototypes reduce risk and replace expensive early development
Pre-selling validates demand and finances the product before it exists
Focused MVPs outperform feature-heavy products in early markets
AI Prompt Cheat Sheet
Want ChatGPT to think like a strategist, operator, and problem solver instead of giving generic answers? Download a practical collection of proven AI prompt formats and templates you can use immediately, without getting technical.
Table of Contents
Start With Pain, Not Ideas
Most failed AI products solve interesting problems, not urgent ones. Customers do not pay for novelty. They pay to remove friction from things that already cost them time, money, or reputation.
The first step is developing the habit of noticing frustration. Every inefficiency, workaround, delay, or repeated complaint is a potential opportunity. The strongest place to start is inside industries and workflows you already understand.
When evaluating pain, look for problems that clearly connect to one of four outcomes:
Making more money
Saving time
Reducing errors or risk
Increasing status or perception
As stated directly in the process, “If you do not find somebody that goes, ‘Ouch,’ when you push on that bruise, then they are not going to want to spend money to solve the problem.”
Validation happens through conversations, not surveys. When multiple people independently describe the same frustration and react strongly when you summarize it back to them, you are no longer dealing with a nice-to-have. You are looking at a painkiller opportunity.
Solve the Problem Manually First
The fastest way to learn how a business should work is to do the work yourself. Manual execution forces proximity to customers, reveals edge cases, and creates immediate cash flow.
This stage is not about scale. It is about understanding the workflow deeply enough to know what actually needs to be automated.
Start with a simple done-for-you offer. One page is enough. It should clearly explain:
The problem
The outcome
The delivery timeline
The investment
When done correctly, customers understand exactly what they are buying and why it matters. This approach replaces speculation with paid learning and ensures the eventual product is shaped by real usage.
Prototype Before You Build
Building too early is one of the most expensive mistakes founders make. A clickable prototype delivers nearly all of the validation benefits of a finished product without the cost.
The process starts by mapping the workflow on paper. Each step should reflect how AI improves the customer’s experience, not how impressive the technology looks. Many modern AI products will be voice-driven, phone-driven, or interface-light, which makes flow design even more critical.
Today, tools can generate realistic prototypes from simple prompts. These prototypes are good enough that users often assume they are real software. That is the point.
A prototype allows you to demonstrate value, gather targeted feedback, and move directly to the most important validation step.
Remember, prototype, not product.
Dan Martell
Validate With Cash, Not Compliments
A business does not exist until someone pays. Positive feedback without payment is not validation. It is encouragement.
The goal at this stage is to pre-sell. This can take the form of an early adopter program or founding group. Customers are invited to participate early, influence the product, and receive preferential pricing in exchange for funding the initial build.
A common structure is an annual prepaid offer at a significant discount. This accomplishes three things:
Confirms real demand
Generates development capital
Aligns early customers with the product’s success
This step dramatically reduces risk and ensures that time and energy are spent building something people already want.
Until people pay, they are not paying attention.
Dan Martell
Build a Focused MVP
With validated demand and cash in hand, it is finally time to build. The rule here is restraint.
A strong MVP does not try to serve every use case. It delivers one core outcome extremely well. Features that impact the majority of users take priority. Everything else is documented and deferred.
AI makes this stage faster than ever. Plain-language descriptions of the product, combined with modern AI development tools, can translate workflows into working applications without deep technical knowledge.
The objective is speed to value, not completeness.
Use Behavior as Feedback
Customers will tell you many things. Their behavior tells you the truth.
The most valuable insights come from watching how paying users interact with the product. Where they hesitate, what they ignore, and what they repeat all signal where value is created or lost.
Regular customer interviews with ideal users help surface friction points, but decisions should be grounded in usage patterns. Features that increase activation, retention, or frequency deserve priority.
The goal is not to please everyone. It is to turn satisfied users into committed ones by removing the barriers that prevent consistent use.
Grow Through Distribution, Not Noise
Growth does not come from tactics everyone already uses. It comes from creative distribution that aligns with how buyers already behave.
Three effective paths stand out:
Distribution partnerships with people who already have your audience
Non-traditional sponsorships in niche channels
Integrations into existing platforms and marketplaces
These strategies work because they reduce friction and borrow trust. Instead of fighting for attention, the product shows up where demand already exists.
Conclusion
The opportunity to build a one-person AI business has never been more accessible or more competitive. Success does not come from technical brilliance or complex systems. It comes from disciplined execution, clear validation, and focused delivery.
Founders who start with pain, sell before building, and use AI as a foundational advantage move faster and fail less. The window for this approach is open now, but it will not stay that way.
The businesses that win will be the ones built deliberately, validated early, and launched with confidence rather than hope.
Frequently Asked Questions
Do I need coding skills to start an AI business?
No. Modern AI tools allow founders to design, prototype, and build applications using plain language and visual workflows.
How long does it take to validate an AI business idea?
Validation can happen within weeks through direct conversations, prototypes, and pre-sales if the problem is real.
Is it ethical to sell before building the product?
Yes, when customers clearly understand what they are buying and the delivery timeline. This model is common in consulting, software, and real estate.
How much money do I need to start?
Very little. Pre-selling and early adopter programs can fund development without outside investment.
What makes a strong AI business idea?
Clear pain, a growing market, and a solution where AI meaningfully improves speed, accuracy, or cost.
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Full Transcript
How to Start a 1-Person AI Business (With Zero Code)
https://www.youtube.com/watch/ar9JCsiq6hs
00:00:00.080 I’ve been in business for 28 years. I’ve
00:00:02.240 built a portfolio of AI companies that
00:00:04.160 generates millions every freaking year,
00:00:06.000 launching a new one every [music] month.
00:00:07.759 But if I had to start over from scratch
00:00:10.400 today, these are the exact seven steps I
00:00:12.880 would follow to start an AI business
00:00:14.480 this year, even if I didn’t have any
00:00:16.640 money or coding skills. So, let’s start
00:00:18.720 with the first. Step number one, find a
00:00:21.359 painful problem. We have to start with
00:00:23.760 the pain, not the idea. People fall in
00:00:26.400 love with their product, their solution,
00:00:28.160 their ideas when the market is the
00:00:30.800 decider. If you don’t find somebody that
00:00:33.040 goes, "Ouch." When you push on that
00:00:34.719 bruise, then they’re not going to want
00:00:36.559 to spend money to solve the problem.
00:00:38.320 See, most people get stuck in selling
00:00:40.160 things that are nice to have, not
00:00:41.600 musthaves. Things that are considered
00:00:43.600 vitamins, not painkillers. If you can
00:00:45.840 find real pain, you can make a lot of
00:00:48.079 money. When I think about it, people
00:00:49.680 only pay for a handful of things. First,
00:00:52.000 they pay to make more money. They pay to
00:00:54.239 save time. They pay to save money
00:00:56.160 because it makes more money or they pay
00:00:57.920 to look good. That’s status. [music]
00:00:59.840 Find a pain that delivers on one of
00:01:02.079 those promises. And now you get the
00:01:03.920 beginnings of what could become a good
00:01:05.680 business. So here’s how to find a pain
00:01:08.320 to solve with your AI business. First,
00:01:10.640 we have to learn to build the muscle of
00:01:13.200 finding opportunities. I call this your
00:01:14.720 frustration list. Most people don’t
00:01:16.400 realize that there’s problems all around
00:01:18.320 the world that need solving, but you
00:01:20.799 might see something and just dismiss it.
00:01:22.560 You just have to build that muscle. I
00:01:24.320 can’t walk around this world and not see
00:01:26.400 a thousand businesses every day because
00:01:28.400 I’ve built that muscle. You probably
00:01:30.479 have that. You’ve just diminished it.
00:01:32.079 You think it’s not a big deal, but
00:01:33.360 that’s where the real genius comes in.
00:01:34.976 [music] When you can find those slight
00:01:36.880 tweaks and just go, why is that done
00:01:38.560 that way? That’s where [music]
00:01:39.600 innovation comes from. So look at the
00:01:41.600 world as a series of problems to solve
00:01:44.000 and your expertise in the thing you know
00:01:46.159 best is the first place you should look.
00:01:47.840 We have to start calling people in that
00:01:50.000 niche that might have that pain and ask
00:01:52.159 them about their frustration around it.
00:01:54.399 Now, let’s say you’ve had that
00:01:55.680 conversation and repeatedly found 10
00:01:58.399 people in a row that have expressed that
00:02:00.399 pain. That’s when you start shaping the
00:02:02.479 potential solution for it. Here’s how
00:02:04.000 that conversation sounds. You call up
00:02:05.600 the phone. You say, "Well, I’ve been
00:02:06.719 talking to a lot of people just like
00:02:08.080 you. What they’ve told me is this, this,
00:02:10.160 and this. Does that resonate with you?"
00:02:12.239 When they go, "Uh, yeah." get excited
00:02:14.640 cuz all of a sudden you’re like, "Okay,
00:02:16.560 this isn’t a vitamin anymore. This is a
00:02:18.319 real painkiller opportunity." And now
00:02:20.319 your whole thing is to help them shape
00:02:21.920 your ideas on how you would solve the
00:02:23.280 problem. It comes down to helping them
00:02:25.040 find opportunities to save time, make
00:02:27.280 more money, reduce errors, something in
00:02:29.599 their life that is creating friction or
00:02:31.599 pain or challenges. That’s what you want
00:02:33.680 to validate. The last step, the most
00:02:36.160 important is you want to pair the
00:02:38.800 problem with a growing market. That
00:02:40.640 could be picking an industry that’s
00:02:41.920 growing 20% per year and pair the
00:02:44.239 solution with AI. When you start with
00:02:46.720 the idea of how do I solve that specific
00:02:48.879 problem using AI, that’s what makes this
00:02:51.599 video way different than anybody else
00:02:53.440 teaching you how to just start a
00:02:54.720 business. Because the innovation is
00:02:57.040 validate the pain, then come up with the
00:02:59.519 idea around AI first solving of the
00:03:02.319 pain. Most products out there, they work
00:03:04.959 for a customer today and they added AI
00:03:07.120 as a secondary thing. You want to start
00:03:09.200 with the first principle of using AI to
00:03:11.440 solve the problem [music] and that’s
00:03:12.480 what’s going to make your product way
00:03:14.080 different. Remember this, if you solve
00:03:16.400 rich people problems, they will pay you
00:03:18.319 easier and faster. So find customers
00:03:20.720 that actually have money to pay to solve
00:03:22.800 the problem. With that, now you have
00:03:24.800 their pain. But if you want to start a
00:03:26.720 really successful AI business, it’s time
00:03:28.560 to actually address it. Step number two,
00:03:31.120 solve the problem manually. I know this
00:03:33.920 sounds boring. I don’t want to do a
00:03:35.519 manual work, Dan. I want to automate it
00:03:37.440 and use code and AI and all that fun
00:03:39.360 whisbang stuff. I get it. But guess
00:03:40.959 what? You don’t learn fast that way. The
00:03:42.879 best way to start any business is to
00:03:44.959 start with a hands-on approach. Get paid
00:03:47.942 [music] to learn the whole process.
00:03:49.680 That’s why every technology company out
00:03:51.840 there that you use like Shopify and
00:03:54.560 Fresh Books and Base Camp and all these
00:03:57.040 companies started first by doing the
00:03:59.760 work manually and then built the tool to
00:04:02.959 automate the workflow. If you just start
00:04:04.959 with a manual approach that’ll get you
00:04:07.439 talking to customers, that’ll get you in
00:04:09.200 the flow of the transaction and it’ll
00:04:11.120 give you the financing. More on that in
00:04:12.799 a second to actually build the product.
00:04:15.439 Don’t start by building a bunch of
00:04:17.040 features. Start with the [music]
00:04:18.160 workflow and get paid to build it. Like
00:04:20.399 when I look at one of my companies in my
00:04:21.918 portfolio, Precision, talking to the
00:04:23.919 founder, Matt, and watching how he
00:04:25.680 deployed the solution early, he found a
00:04:28.080 bunch of customers that paid him to
00:04:29.840 solve the problem, helping them
00:04:31.680 understand their data and understanding
00:04:33.440 the specific [music] tactics they needed
00:04:35.199 to change in the business to improve the
00:04:37.120 numbers. Using those conversations
00:04:39.759 guided the product roadmap and then when
00:04:41.919 he launched the product, the product was
00:04:43.680 dialed in [music] because he had those
00:04:45.440 conversations, he had those early
00:04:47.040 customers, and they were paying. If you
00:04:49.280 want to find a beautiful way to waste
00:04:50.639 your time, find a bunch of people that
00:04:52.000 aren’t paying you and have them tell you
00:04:53.600 how to run your business. But how do you
00:04:55.440 do this? It’s super simple. All you need
00:04:57.759 to do first is draft a one-page done for
00:05:00.639 you type offer. That’s what I call it.
00:05:02.479 But in that one-page document, it talks
00:05:04.880 about the problem prevalidated through
00:05:06.720 the phone calls. It talks about the
00:05:08.560 outcome, what’s the impact to their
00:05:10.240 business. It talks about the timeline,
00:05:11.919 how you’re going to deliver that, and it
00:05:13.520 has the price, or I like to call it the
00:05:15.280 investment. If you keep it simple, the
00:05:17.919 person should read that and go, "Wow,
00:05:20.080 that would absolutely solve my problem.
00:05:21.840 That makes so much sense. I love the
00:05:23.520 outline of the timeline, and the
00:05:24.800 investment is actually really
00:05:25.919 reasonable." For example, one of our
00:05:27.600 portfolio companies, youratlas.com,
00:05:30.080 essentially allows you to replace a
00:05:31.680 person on your team answering calls
00:05:33.120 using AI and then book sales meetings.
00:05:35.600 It’s kind of awesome. So, the donefor
00:05:37.280 you offer would sound something simple
00:05:38.800 like this. replace a full-time
00:05:40.320 receptionist, end missed opportunities,
00:05:42.320 and turn [music] every ad click into a
00:05:44.080 booked call with your atlas in 30 days
00:05:46.720 for just 2500 a month. Do you notice
00:05:48.880 that it had those four elements? All you
00:05:51.520 have to do is take the pain and those
00:05:53.680 conversations you pre-validated [music]
00:05:55.440 and create a simple offer that uses
00:05:57.520 those four key components. And look, if
00:05:59.840 you want my exact offer template that
00:06:01.840 I’ve used to close millions of dollars
00:06:03.919 every month in my companies, I’m giving
00:06:05.680 it away for free. It’s yours to help you
00:06:07.520 make money fast without any friction. It
00:06:09.280 takes this structure and expands on it
00:06:11.440 and you can just swap out what you just
00:06:13.280 created in that document and start using
00:06:15.360 it after you do a sales call or on the
00:06:17.039 sales calls to really get clear on
00:06:18.594 [music] how you can help add value to a
00:06:20.479 potential customer. So, just click the
00:06:22.000 link in the description below and
00:06:23.120 download your copy or the QR code on the
00:06:25.039 screen. [music] It’s my gift to you
00:06:26.639 absolutely free. I hope it makes you a
00:06:28.400 lot of money. Now, you figured out the
00:06:30.319 solution to their problem. You even have
00:06:32.160 an offer. But for a really successful AI
00:06:34.880 business, you need to actually build
00:06:36.639 something. Just don’t get too fancy.
00:06:38.720 Step number three, build a clickable
00:06:40.800 prototype. The word is [music]
00:06:42.319 prototype. Prototype. Prototype.
00:06:44.479 Prototype. I had a friend not too long
00:06:46.400 ago approach me for advice. And I told
00:06:48.560 him to do it completely different, but
00:06:50.160 he decided to go and invest what
00:06:52.160 initially was $600,000 to build the
00:06:54.319 product turned into $2 million. [music]
00:06:56.800 And three years later, the product never
00:06:58.479 launched and the whole thing went to
00:06:59.680 zero. Why? because he overbuilt and they
00:07:02.720 didn’t understand that the real
00:07:04.080 validation comes from talking to
00:07:05.759 customers, working with them to build
00:07:07.360 the thing, not just paying somebody to
00:07:08.880 build something. So instead of spending
00:07:11.039 50K developing the full tool, use that
00:07:13.919 time to build a simple clickable
00:07:16.000 prototype. Here’s how you can do this
00:07:18.240 exactly step by step. First, we create
00:07:21.039 the flow on paper. I pull out my iPad
00:07:23.440 and I take my pen and I just draw the
00:07:25.840 workflow of what I’ve already talked
00:07:27.440 with the customer that they want to
00:07:29.440 improve. How is AI going to improve
00:07:31.199 their life? Well, we got to design the
00:07:32.639 flow. See, if you don’t take the time to
00:07:34.800 figure out how it’s going to work, then
00:07:36.160 even if you found somebody to build it,
00:07:37.919 they’re going to not know how to build
00:07:39.120 it, and you’re just going to waste a
00:07:40.080 bunch of money. What I mean by flow is
00:07:42.000 exactly each step or screen of how the
00:07:45.039 experience is going to look for a user.
00:07:47.280 Now, you don’t have to go into the whole
00:07:48.800 signup flow, but once they’ve created an
00:07:50.880 account, they’re in the product, how is
00:07:52.800 that product going to be shown to the
00:07:54.720 user in [music] a way that solves their
00:07:56.879 problem? Here’s a tip. AI going forward
00:07:59.680 most of the interface is going to be
00:08:01.360 phoneed driven or voiced driven. No
00:08:04.050 [music] interface. The days of having a
00:08:06.000 front-end app that people enter
00:08:07.599 information are going away. People want
00:08:09.759 click click value. Automate the process.
00:08:13.680 So your flow might be they call a phone
00:08:15.840 number, they tell them what they want to
00:08:17.360 order, magically the order shows up. The
00:08:19.520 second, we have to make a fast clickable
00:08:22.000 prototype. The cool part in today’s
00:08:23.759 world, back in my day, I had to sit
00:08:25.360 there and build all this stuff. I
00:08:26.960 actually used to create these prototypes
00:08:28.639 in PowerPoint and then Keynote. Today,
00:08:30.720 you’ve got these solutions like
00:08:31.759 figma.com or uxpilot.ai or visally.ai
00:08:35.360 that will take a prompt and create this
00:08:37.839 all for you automagically. So, if you
00:08:40.240 skip this step, that’s on you. But it’s
00:08:42.240 never been easier. And you can get many
00:08:44.399 of these products to photo realistic
00:08:47.200 prototypes that you can show to a user
00:08:49.440 and many of them will be like, "Oh, wow.
00:08:50.959 This is really cool." They’ll think it’s
00:08:52.080 working software. The third, once you’ve
00:08:54.160 done that, you need to get it in front
00:08:55.760 of actual customers as soon as freaking
00:08:58.160 possible. So, what I want you to do is
00:08:59.839 go back to those early customers. Now,
00:09:01.680 you have a product, you have a
00:09:02.880 prototype, show it to them. Ask them if
00:09:04.560 it’s okay to record the call. Have that
00:09:06.320 conversation. Show them the product. Ask
00:09:07.920 them, "Would they use this? What do you
00:09:09.279 think’s most valuable? What would you
00:09:11.040 recommend I change?" My favorite thing
00:09:12.880 is to just use my phone as the pitch
00:09:14.640 deck. I think mobile apps is like the
00:09:16.720 future of selling because I can be on a
00:09:18.480 plane, meet somebody new, they go, "What
00:09:20.240 do you do?" And I say, "I’ll just show
00:09:21.760 you." and you show them and then you
00:09:23.360 give them the clickable prototype and
00:09:24.720 they’re like, "Oh, wow. This is really
00:09:26.240 cool. You built this." And they’re like,
00:09:27.920 "Yep." But it doesn’t work. It’s just
00:09:30.080 simulated. It can look so real that even
00:09:34.080 I will think it’s a real product. I
00:09:36.399 remember I was down in LA hanging out
00:09:37.680 with my buddy Rob and he showed me this
00:09:39.839 time app he built. He has this massive
00:09:41.920 LED screen and he’s showing me the
00:09:43.920 product and he’s clicking through and
00:09:45.279 he’s and these features and it’s going
00:09:46.880 to do this and there’s images and I’m
00:09:48.800 like, "Wo, all fake." Like there was
00:09:51.279 nothing real. It was all simulated
00:09:53.600 clickable prototype in that moment. If
00:09:56.160 he said, "Hey, do you want to invest?" I
00:09:57.680 would have said yes. If he said, "Hey,
00:09:59.279 do you want to be a user?" I would have
00:10:00.320 said yes. Like it had everything I
00:10:02.000 needed, but he didn’t have to spend a
00:10:03.600 million dollars to build the thing I was
00:10:04.880 looking at. So remember, prototype, not
00:10:07.680 product. So now you have a prototype.
00:10:09.920 Great. But to build an AI business from
00:10:12.240 scratch, you need to get cash before you
00:10:14.397 [music] go any further. Step number
00:10:15.839 four, validate the prototype with cash.
00:10:18.480 My rule is you haven’t really started a
00:10:21.279 business until you get paid. People ask
00:10:22.959 me like, "Dan, I want to start a
00:10:24.079 business. How do I start a business?"
00:10:25.440 Very simple. Go find a stranger and
00:10:28.000 convince them to buy something from you.
00:10:30.000 Technology aside, AI aside, that can
00:10:32.800 happen before you build anything. The
00:10:35.040 truth is, most people will be super nice
00:10:37.440 to you. They’ll tell you, "Hey man,
00:10:39.040 that’s a great idea. You should go build
00:10:40.320 it." And you’re like, "Awesome. I’m
00:10:41.519 going to go build it." Like, "Yeah, I
00:10:43.040 believe in you." And then you come back
00:10:44.480 in 5 months, 6 months, 100 grand later,
00:10:46.959 all this time wasted, and you go, "Hey,
00:10:48.480 I built this thing. Do you want to be a
00:10:50.160 customer?" And they’re like, "Oh, that’s
00:10:51.680 cool, but I’m sorry. I’m busy." And
00:10:53.120 you’re like, "You told me this was a
00:10:55.279 good idea." No, no, it’s a good idea.
00:10:56.480 You should do it. But then why aren’t
00:10:57.680 you using it? You know, it just doesn’t
00:10:59.040 really work the way I would use it. So,
00:11:00.320 but hey, congratulations. I’m telling
00:11:02.320 you, until people pay, they ain’t going
00:11:04.480 to pay attention. And if they ain’t
00:11:06.000 paying, their feedback is invalidated.
00:11:08.240 This step I’m about to share with you
00:11:09.680 has caused more pain and cost more money
00:11:11.760 for more entrepreneurs than any other
00:11:13.279 problem that’s ever existed in the AI
00:11:14.880 space. For example, I was just recently
00:11:17.440 in Dubai. Did you know that in Dubai, if
00:11:20.720 you look at the real estate, this city
00:11:22.399 has been built over the last 20 years
00:11:24.160 and 70% of every sale happened what’s
00:11:27.440 called off plan. Meaning before they
00:11:30.240 ever started to build that development
00:11:32.399 project, they sold the units in that
00:11:34.720 project to fund the development of those
00:11:37.360 billion-dollar buildings. So don’t tell
00:11:39.600 me you can’t do this. It happens every
00:11:41.760 day in consulting and big companies
00:11:43.519 where they pay people to build internal
00:11:45.040 tools. It happens in crowdfunding where
00:11:47.120 people support these big projects to buy
00:11:49.040 a product that someday will get
00:11:50.399 delivered. And it happens in Dubai
00:11:52.320 selling offplan sales with models and
00:11:54.800 clickable prototypes on pages to get
00:11:57.920 people to pay to fund the build. Here’s
00:12:00.800 a fun fact. Every company I’ve ever
00:12:03.360 launched, I’ve always pre-sold before I
00:12:05.360 ever built anything. Every company,
00:12:07.279 every technology, every software from
00:12:09.360 Flowtown to Spheric to Clarity, I built
00:12:13.279 the product after I sold it. I needed to
00:12:16.480 validate that there was real people
00:12:17.920 willing to pay, willing to lean in,
00:12:19.600 willing to invest before I was going to
00:12:21.680 spend my time and energy because that
00:12:23.600 wasn’t the riskiest assumption. The
00:12:25.120 riskiest assumption was, do they
00:12:26.959 actually want it? So, here’s how you can
00:12:29.519 do it in your AI business in just two
00:12:31.519 steps. The first part is we want to
00:12:33.600 launch an early adopter program. I call
00:12:35.440 it an EAP. Sometimes I call it the
00:12:37.760 founding 50. I’ve seen people call it
00:12:39.440 like the advisory board. Essentially,
00:12:41.120 the idea is you go to potential
00:12:42.720 customers and you tell them, "Hey,
00:12:44.560 here’s the problem that I see in the
00:12:46.079 market. Here’s how I’m going to solve
00:12:47.680 it. Here’s the prototype, and I’m
00:12:49.920 looking for 10, maybe 50 early customers
00:12:53.440 to come in to help support the
00:12:55.279 investment, the build. These are the
00:12:57.360 folks that are going to shape the
00:12:58.399 product. They’re going to get early
00:12:59.600 access to innovation. They’re going to
00:13:01.279 get [music] things their competitor
00:13:02.480 doesn’t have." And you frame it that way
00:13:04.399 so they get excited to be part of
00:13:06.399 co-creating a solution. In the world,
00:13:08.480 there’s early adopters and there’s
00:13:10.000 lagards. There’s people that like buy
00:13:11.760 the latest and greatest iPhone and then
00:13:13.279 people that are still on their flip
00:13:15.040 phone. But you want to find a small
00:13:16.720 group of people that prepay to finance
00:13:19.040 the initial development and roll out of
00:13:21.040 your AI software and learn how to
00:13:23.120 present it in a way where they get
00:13:24.399 excited to be part of it. The second
00:13:26.160 part is create an offer and price it in
00:13:28.720 a really intuitive way that makes the
00:13:30.639 joining of that group so simple. So, the
00:13:32.959 way I do it, really simple math, is
00:13:34.880 offer an annual prepaid deal that is
00:13:37.040 usually 50% off the retail price of the
00:13:40.240 year for your software. So, if you’re
00:13:42.079 going to charge $100 a month for your
00:13:43.680 software, the annualized version of that
00:13:45.680 would be 1,200. You can charge 600 for
00:13:48.240 those people to be part of that early
00:13:50.000 adopter program. And you might add extra
00:13:52.160 stuff like oftent times I’ll add VIP
00:13:54.320 onboarding, implementation calls, the
00:13:56.560 ability to influence the road map of my
00:13:58.560 AI software. And that gets people
00:14:01.199 connected to you, your mission, your
00:14:03.279 vision. And I’m telling you, if you want
00:14:04.959 to win in AI, you have to learn to
00:14:07.519 persuade people to make decisions, to
00:14:09.519 invest in you, to trust you. And by
00:14:11.839 showing them that you’ve had the calls,
00:14:13.519 you’ve learned about their industry, the
00:14:15.040 market, and you’ve built a clickable
00:14:16.480 prototype. Offering this, building your
00:14:19.199 founding 50 early adopter program, and
00:14:21.279 having a clear offer will get them
00:14:23.199 excited to make the commitment. Now,
00:14:25.120 with cash in hand, you can actually
00:14:27.120 create the product. But we need to make
00:14:29.120 sure you keep it simple. Step number
00:14:31.199 five, build an MVP. Now we can talk
00:14:34.000 about minimal viable product. But again,
00:14:36.959 can I please, please, please warn you.
00:14:38.959 Don’t overbuild. Don’t overengineer.
00:14:41.600 Don’t build for the someday maybe. The
00:14:43.600 whole point is minimum. The whole point
00:14:45.680 is not building every possible feature,
00:14:47.440 but saying these are the three things
00:14:48.959 that it’s going to do for our customers
00:14:50.560 and nail those three. You need to reduce
00:14:53.519 the features to just the things that are
00:14:55.519 going to get them excited and want them
00:14:57.040 to pay. The cool thing about AI is that
00:14:59.199 it doesn’t take a lot to create a
00:15:01.120 massive amount of value for a business.
00:15:03.600 When I look back at things like
00:15:05.680 Facebook, Facebook started as a simple
00:15:08.079 app for me in university to figure out
00:15:10.399 what other classes my friends are
00:15:12.000 taking. Amazon started with books. You
00:15:14.720 don’t need to be everything to everyone.
00:15:16.639 If anything, it’s a dangerous recipe for
00:15:19.040 starting. You want to keep it simple,
00:15:20.720 keep it small, and get it built. For
00:15:22.800 example, I have a product called Social
00:15:24.639 Sweep. It’s the coolest thing. It
00:15:26.399 analyzes all my social networks and it
00:15:28.639 adds AI inference and data enrichment
00:15:30.959 and allows me to find anybody with any
00:15:33.360 specific knowledge or works at a company
00:15:35.199 or can help me across all my social
00:15:37.440 platforms. And I remember when I
00:15:38.959 launched it with Jade, my partner, he
00:15:41.120 started getting requests from people
00:15:42.320 that wanted to have like enterprise
00:15:44.000 level features. And I said, Jade, I love
00:15:45.920 that they want that. They’re excited
00:15:47.360 about the product. The truth is, let’s
00:15:49.440 nail this use case for now. Just write
00:15:51.920 them down. Say, I appreciate it. I
00:15:53.519 appreciate the feedback. And right now
00:15:55.600 you can use the product as is to get a
00:15:57.600 tremendous amount of value, but only in
00:15:59.600 the future when we decide to build it
00:16:00.880 will we circle back and let you know.
00:16:02.480 The cool part is is that you can then
00:16:04.399 see if the customer is actually willing
00:16:06.160 to use the product as is and get them to
00:16:08.160 pay or if they really have a need that
00:16:10.639 needs to be built in the future. So it
00:16:12.000 validates it. And then when you launch
00:16:14.320 it in the future, you might have 12, 15,
00:16:16.720 20 people that have asked for that
00:16:18.000 feature. and you can tell them
00:16:19.920 individually that because of your
00:16:21.600 feedback, we launched that feature and
00:16:23.120 they’re going to feel so invested in
00:16:24.800 your product. It is like a product
00:16:26.639 management hack. Here’s the way I look
00:16:28.480 at my lens. If it impacts 80% of
00:16:30.639 customers, it’s worth considering doing.
00:16:32.880 If it doesn’t, put it on a list. Now,
00:16:35.611 [music] if you want the easiest way to
00:16:37.279 create your MVP without knowing anything
00:16:39.839 about code, here’s what you want to do.
00:16:42.000 First, go to buildwithai.io. It’s
00:16:44.399 actually called brain dumper. That’s the
00:16:45.920 product. And I want you to give it your
00:16:48.560 idea in plain [music] English. And trust
00:16:51.279 me, it can be messy. It could be
00:16:53.120 disconnected. A great way is to think
00:16:55.120 about all the conversations you’ve had.
00:16:56.720 You look at the product and you can just
00:16:58.399 walk through the clickable prototype.
00:17:00.160 You’re talking to Brain Dumper as you’re
00:17:03.120 looking at the prototype you’ve already
00:17:04.880 built. So use plain English to explain
00:17:06.880 the screens, explain the features into
00:17:09.039 that product. Next, that product will
00:17:11.839 actually recommend both the tools and
00:17:14.880 the system prompts. the AI prompts that
00:17:17.119 you need to create a mockup for your
00:17:18.959 tool. That mockup is essentially the
00:17:22.559 beginning piece is the foundation that
00:17:24.480 you’re going to need for this next step.
00:17:26.079 The last step, once you have that, just
00:17:28.079 copy and paste the prompts it gives you
00:17:29.840 into a tool like lovable.dev and click
00:17:32.799 enter and watch it build your AI app in
00:17:35.760 real [music] time. Once you see this, it
00:17:38.400 will blow your mind for what’s possible.
00:17:40.559 Most people have no idea that AI has
00:17:42.960 gotten so good that you can talk to a
00:17:46.080 tool that will help formalize the whole
00:17:48.799 mockup, all the system prompts, tell you
00:17:51.440 which tools to go use that you then go
00:17:53.679 to the website, enter it in, hit enter,
00:17:56.480 and it builds the AI business for
00:17:58.142 [music] you. A lot of people will tell
00:17:59.679 you just to go to lovable right now and
00:18:01.440 go build the app. The problem is is they
00:18:03.200 get stuck in the technical
00:18:04.640 implementation. Start with a clickable
00:18:06.880 prototype. And what’s cool is that when
00:18:08.960 you sell that, the customer is going to
00:18:10.720 know that it’s not real yet, and they’re
00:18:12.880 going to get excited for the momentum
00:18:14.480 because you get to come back maybe a few
00:18:16.240 weeks later with a real product from a
00:18:18.720 clickable prototype, which in their mind
00:18:20.720 is unheard of. The truth is, it’s so
00:18:23.200 easy to do and build these apps with AI
00:18:25.600 that most people just overdo it and they
00:18:27.760 really don’t understand their customers
00:18:29.039 pain. And with that, now you have your
00:18:31.039 MVP. Isn’t this freaking awesome? Not
00:18:33.520 long ago, you came here and you were
00:18:34.799 like, "How do I build a company?" Now
00:18:36.400 you got the pieces. You got a customer
00:18:38.240 that’s paying. You got a product. But
00:18:39.760 we’re not done yet. Once that’s live,
00:18:41.679 you’ll start getting feedback on what’s
00:18:43.280 working, what’s not. And this is where
00:18:45.520 you need to make the adjustments if you
00:18:47.440 really want your AI business to sore.
00:18:49.600 Step six, collect feedback from your
00:18:51.760 customers. So my whole rule is watch
00:18:54.799 what they do, do not listen to what they
00:18:57.200 say. I know that sounds harsh, but I’ve
00:18:59.200 been on the receiving end of so many
00:19:00.720 customers that are using my product that
00:19:02.799 say, "Hey, I’ve got this idea." and I
00:19:05.120 listen and then I go look at the logs. I
00:19:07.039 look at the admin interface and I see
00:19:08.559 that they’ve never logged into the
00:19:09.919 product. Everybody has an opinion.
00:19:12.960 Everybody will tell you what you should
00:19:14.559 do. I want to know what my best
00:19:16.640 customers are doing. I want to figure
00:19:18.400 out the people that kind of use the
00:19:20.559 product, what I could tweak to make them
00:19:22.559 fall in love with the product. When you
00:19:24.480 can take a customer that’s like a little
00:19:26.640 bit happy and make them a raving fan,
00:19:29.039 that’s when you build an AI business
00:19:30.720 that takes off. trying to circumvent
00:19:32.960 that and just being a cheap development
00:19:35.120 shop for anybody with an opinion. That
00:19:37.360 is the fastest way for you to fail in
00:19:39.280 your business. One time I was building
00:19:40.880 this product called Timely and we
00:19:42.640 launched it. I think like 10,000 people
00:19:44.320 signed up and started using it. It was a
00:19:46.080 simple scheduling tool for Twitter. It’s
00:19:48.240 like you connect your Twitter account,
00:19:49.760 you schedule your tweets. We knew when
00:19:51.679 your audience was most engaged, so we
00:19:53.520 would schedule when the tweets went out
00:19:54.880 so that you had the most impressions
00:19:56.400 from the people following you. Pretty
00:19:57.840 simple app. 10,000 people sign up. not a
00:20:00.799 lot of people use it. And I’m like, why
00:20:02.480 are they not using it? And then I start
00:20:04.160 calling people and they’re like, I love
00:20:05.360 the idea. I love this idea. I love I
00:20:07.120 know you love the idea you signed up,
00:20:08.480 but why aren’t you using it? And then I
00:20:10.160 looked at the people that did use it.
00:20:11.919 And they just kept saying the same
00:20:13.200 thing. I don’t know what to tweet. So it
00:20:15.120 occurred to me that one of the best ways
00:20:17.120 to fix the [music] problem is to
00:20:18.640 actually put some recommended tweets
00:20:20.480 based on who they are and what could
00:20:22.080 work really well. So that when they came
00:20:23.679 in, they could just click add to Q and
00:20:26.160 then it would go out and then they would
00:20:27.840 get a response email. that little
00:20:30.080 interface prompt, change activation,
00:20:32.240 people that signed up for the product
00:20:33.280 and actually tweeted to 70% on their
00:20:36.080 first visit. That’s how we solve the
00:20:38.080 customer feedback problem. Most people
00:20:40.080 will tell you it’s great, but their
00:20:41.840 actions say something different. You
00:20:43.840 need to talk to them. And that is a big
00:20:45.760 idea when it comes to being an innovator
00:20:47.600 in the AI space. But here’s the
00:20:49.440 challenge. To collect customer feedback
00:20:51.520 and actually make it useful, you need a
00:20:53.600 process. So here’s how you can do it
00:20:55.440 today. The first thing we have to do is
00:20:57.440 we have to set up a weekly customer
00:20:59.120 interview process. I love this. To me,
00:21:00.880 it’s the customer advisory board. It’s a
00:21:02.640 handful of customers that you consider
00:21:04.159 your ideal customer. And you want to
00:21:06.159 talk to them. You might have 50 of them.
00:21:07.919 You might have 10 of them, but every
00:21:09.520 week you want to be talking to get
00:21:11.039 feedback to get familiar with their
00:21:12.640 frustrations around using your product.
00:21:14.880 Now, you have to tell them, "Hey, I know
00:21:17.120 you don’t want to hurt my feelings, but
00:21:18.720 I can’t make the product better if
00:21:20.320 you’re not honest with me. So, I would
00:21:21.760 really appreciate if you could be really
00:21:23.120 critical around how the product’s
00:21:24.799 working for you or not. Then you take
00:21:26.960 all of that feedback and then you
00:21:28.640 categorize it into the different buckets
00:21:30.559 of essentially features within your
00:21:32.080 product. Because you might know that
00:21:33.679 like I’ve got a reporting feature, I
00:21:35.440 have a messaging feature, I have an
00:21:37.039 integration feature, [music] but which
00:21:39.039 one is the most important to actually
00:21:40.880 nail to make the product your AI
00:21:42.799 solution even better? So then we have to
00:21:45.120 put the feedback into those buckets from
00:21:47.200 different [music] customers and then
00:21:48.559 sequence the priorities based on what
00:21:50.559 you know as the founder that’s going to
00:21:52.480 be the most valuable to the market. For
00:21:54.480 example, if you know that there’s not
00:21:56.080 enough integrations, you might take all
00:21:57.840 the feedback where people talked about
00:21:59.600 the integrations to their systems and
00:22:01.760 say, "Okay, we’re going to spend the
00:22:02.880 next two weeks fixing those. What are
00:22:04.720 the first three we should focus on based
00:22:06.480 on those buckets of feedback?" So third
00:22:09.280 with that you want to sequence the
00:22:11.280 biggest challenges that most of your
00:22:13.200 keyword paying customers are facing.
00:22:16.400 When I think about it it’s an XYaxis.
00:22:18.880 The Yaxis is how many people would use
00:22:21.520 that feature and impacts in your product
00:22:23.520 and the X-axis is how many people are
00:22:26.080 paying right now or want to use that
00:22:28.000 feature or the market would pay for but
00:22:30.240 they’re not because you don’t have it.
00:22:32.240 What are the areas of product that if I
00:22:34.240 made better would impact the most
00:22:36.080 people? meaning the most people are
00:22:37.520 using it. That would also make my
00:22:39.600 product the most competitive and
00:22:41.440 valuable to the market, both my paying
00:22:43.679 customers and from a marketing point of
00:22:45.679 view, attractive to other people that
00:22:47.760 haven’t bought yet because we’re missing
00:22:49.360 things. You want to spend your dev time
00:22:51.440 on the top right corner of things that
00:22:53.520 have a lot of impact to your current
00:22:55.039 customer and are going to make you the
00:22:56.320 most money. If you’re just fixing the
00:22:58.080 squeaky wheel because somebody that you
00:22:59.919 really like is giving you feedback and
00:23:01.440 you’re just spending time adding
00:23:02.799 features, your product will start to
00:23:04.720 turn into a Frankenstein solution. It’s
00:23:07.280 actually a plague and it’s called
00:23:09.039 featureritis. You don’t want to build a
00:23:11.120 product that’s got a bunch of halfcooked
00:23:13.039 features that confuses the interface, is
00:23:15.120 buggy, and people don’t even use. That
00:23:17.360 is the fastest way to run your AI
00:23:19.120 company into the ground. Now, here’s a
00:23:20.640 pro tip. Record all the calls using AI.
00:23:23.039 Obviously, get permission, transcribe
00:23:24.799 them, then ask AI to analyze them based
00:23:27.919 on the criteria I just gave you. You
00:23:29.360 literally can say and just prompt it
00:23:30.960 based on Dan Martell’s process for
00:23:32.640 product management, analyze the
00:23:34.240 feedback, and please prioritize it based
00:23:36.400 on the best things that are going to
00:23:38.240 have the impact and make me the most
00:23:40.000 money within my AI company. Watch what
00:23:42.400 it does. You don’t have to be the
00:23:44.080 smartest person. You can use AI to do
00:23:46.400 this process for you. Now, by
00:23:48.240 implementing that feedback, you’re well
00:23:50.080 on your way to build a massively
00:23:52.000 successful AI business, all from scratch
00:23:54.640 without any resources, without knowing
00:23:56.320 how to code. But there’s one last step
00:23:58.480 that will make everything grow 10 times
00:24:00.400 as fast. Number seven, hack your growth.
00:24:03.919 The word growth hack has been hijacked
00:24:06.400 by marketers to make their work sound
00:24:08.640 fancy. They’re essentially doing
00:24:10.320 marketing and they’re like, "We’re
00:24:11.440 growth hacking." Here’s rule number one
00:24:13.120 of a growth hack. It’s not a growth hack
00:24:14.960 if everybody knows it. The whole point
00:24:16.640 is to find a way to get distribution
00:24:18.480 that other people don’t know about and
00:24:20.559 that is what makes it a hack. If
00:24:22.159 everybody knows about it and they’re
00:24:23.679 doing it, then that’s called marketing.
00:24:25.840 When Facebook launched, as an example,
00:24:28.400 they realized that if somebody got an
00:24:30.559 email that said they’ve been tagged in a
00:24:32.559 photo, almost 100% of the time they
00:24:35.279 clicked through that email to then go
00:24:37.440 see the photo. if they weren’t on
00:24:39.440 Facebook and they got that email and
00:24:41.120 they clicked through, they would then
00:24:42.720 sign up to create a Facebook account to
00:24:44.799 then show them the photo. So, what they
00:24:47.120 realize is they could buy a bunch of
00:24:49.679 address book importing tools that
00:24:52.080 essentially allows you to pull your
00:24:53.600 contacts out of your emails or your
00:24:55.120 address book tools to go sign up and use
00:24:57.360 in other tools. If they bought those
00:24:59.440 companies, they could use every one of
00:25:01.760 those emails to send that email. And
00:25:03.840 that’s actually how they activated a lot
00:25:05.679 of the countries around the world in the
00:25:07.520 first few years of Facebook’s growth.
00:25:09.679 Airbnb did the same thing. They built a
00:25:12.159 custom tool that lived inside their
00:25:14.880 product that allowed the people with
00:25:16.320 listings on Airbnb to publish the
00:25:18.720 listing on Craigslist. Craigslist was a
00:25:21.279 free listing site for people looking to
00:25:24.080 rent out their place. So Airbnb said,
00:25:26.080 "How do we take advantage of that
00:25:27.760 audience?" But we got to make it easier
00:25:29.440 for customers that have listings on our
00:25:31.200 tool to publish there. that gave them
00:25:33.919 the foundation to growth hack their
00:25:35.840 distribution. [music]
00:25:36.960 I’ll make it really easy for you and
00:25:38.720 I’ll give you the three biggest growth
00:25:40.720 hacks you can use to grow your AI
00:25:42.400 business today. The first one, it’s one
00:25:44.080 of my favorites, is distribution
00:25:45.360 partners. That’s essentially what I do
00:25:47.440 for my portfolio at Martell Ventures. I
00:25:49.679 partner with them. I invest in these
00:25:50.960 companies. I build these companies
00:25:52.559 because I have an audience. All of you
00:25:54.320 guys are here watching my videos, follow
00:25:55.760 me on social media, and if I use a tool
00:25:57.919 and I tell you about it because you
00:25:59.360 trust me, you’ll go try it out. That’s
00:26:01.679 really valuable for a new AI company.
00:26:03.520 So, if you have a product and it’s
00:26:04.880 actually launched and it’s got real
00:26:06.080 revenue and you’re looking for
00:26:07.039 potentially partnering with me, just
00:26:08.559 click the second link in the description
00:26:10.240 below and apply at Martell Ventures.
00:26:12.480 Think about this. You might have friends
00:26:14.080 that already have access to a large
00:26:15.919 audience of people that are your ideal
00:26:17.520 customers. Think people that have
00:26:19.200 events, people that run webinars, people
00:26:20.960 that are online influencers, people that
00:26:23.360 create content, people that write books.
00:26:25.679 All these people have an audience and
00:26:27.600 they sell what they sell as a service.
00:26:29.279 And you might have an AI tool that
00:26:30.880 complements them. And if you partner
00:26:32.960 with them, they’ll put you in front of
00:26:34.400 their audience because you’ll pay them.
00:26:35.840 You’ll give them 10, 15, 20% referral
00:26:37.840 fees, but that makes your ability to
00:26:40.320 grow so much faster. Next, number two is
00:26:43.600 non-traditional sponsorship or
00:26:45.360 placements. This one is one of my
00:26:47.120 favorites. Finding niche YouTube
00:26:48.960 channels that you can sponsor, podcast
00:26:51.440 that you can sponsor. See, everybody
00:26:52.799 wants to do the big podcast, but there’s
00:26:55.120 so many smaller creators that you can
00:26:57.279 just pay to just get in front of their
00:26:59.520 audience. It’s so much faster. One of my
00:27:02.080 favorite growth hacks around this is
00:27:03.760 finding a company that is
00:27:05.440 non-competitive to yours that sells to
00:27:07.120 the same customer [music]
00:27:08.320 and offer to do what’s called a pixel
00:27:10.000 swap where you give them your Facebook
00:27:11.840 pixel. You put their pixel on your
00:27:13.600 website and essentially you now are a
00:27:15.840 partner where you can run ads very
00:27:17.840 targeted to that other person’s website
00:27:20.480 visitors because you know specifically
00:27:22.240 that they would buy your product and it
00:27:24.240 is the most effective ad spend you could
00:27:26.559 actually do. So basically, you can swap
00:27:28.880 the ability to tag each other’s visitors
00:27:30.880 so that you can run ads to each other’s
00:27:32.799 visitors in your Facebook ads. Number
00:27:34.720 three, insert into an existing toolkit.
00:27:37.279 This one is like the ultimate. This is
00:27:39.200 what I did at Flowtown where I partnered
00:27:40.960 with Mailchimp. So, I got our product
00:27:43.039 built into their tool. I’ve helped a lot
00:27:45.360 of friends do this in their technologies
00:27:47.120 where they build integrations or add-ons
00:27:49.679 to other bigger products. I mean, when
00:27:52.159 you think about it, you have like Zapier
00:27:53.919 and Make and Notion and HubSpot and
00:27:55.840 Slack and grow high level. A lot of
00:27:57.919 people have built tools, these AI
00:27:59.760 powered solutions that plug into their
00:28:02.000 marketplaces and they get featured on
00:28:04.399 those sites to get a ton of customers.
00:28:06.320 Those growth hacks are so
00:28:07.600 straightforward and easy and allows you
00:28:09.600 to build that momentum. So, if you build
00:28:11.679 an AI for Shopify, be sure you get
00:28:14.240 placed in their directory. Figure out
00:28:16.320 how you can add value to their
00:28:17.679 marketplace to Shopify so that they want
00:28:19.520 to feature you. Maybe they’re going to
00:28:21.039 invite you to speak at their annual
00:28:22.399 event. But that idea to build
00:28:24.159 integrations is a big way to get
00:28:25.840 audience for your new AI solution. The
00:28:27.919 whole philosophy is be creative and
00:28:30.320 follow the path of the buyer. Simple
00:28:32.960 example, my friend was selling HR apps
00:28:35.279 in Asia. He was trying to find early
00:28:37.360 adopters. I said look at the email.
00:28:40.559 People that are early adopters use
00:28:42.240 technology that considers early
00:28:44.000 adopters. Back in the day, this is in
00:28:46.320 2010. companies that were using Google
00:28:49.360 Apps for Domain, which became Google
00:28:51.200 Apps for Business, essentially were
00:28:53.039 saying through their email, using the
00:28:55.360 Gmail protocol, that they were early
00:28:57.279 adopters. So, all we did is we took
00:28:59.120 their list of like a 100,000 leads,
00:29:01.440 looked at the domain data, okay, the DNS
00:29:04.320 record to see if they use Google for
00:29:06.320 their email exchange, and then that way
00:29:08.240 we could just filter out all the people
00:29:10.000 that didn’t because the ones that did
00:29:11.840 were telling us that they were early
00:29:13.200 adopters. Those are the people that are
00:29:15.120 going to buy HR software. Essentially,
00:29:17.520 leading into their sales team, 4xing
00:29:19.760 their performance. Those three things
00:29:22.240 individually will help you add 10x to
00:29:24.480 your growth. You just got to pick one
00:29:26.559 and go allin. I know this is a lot, but
00:29:29.520 let me tell you, if you just follow this
00:29:32.399 step by step, this is how today, not
00:29:36.559 tomorrow, not next week, not in a year,
00:29:39.360 you finally launch that AI business. I’m
00:29:41.760 telling you, there’s probably an
00:29:43.120 18month, maybe 24 month, maybe 36-month
00:29:46.399 window where if you come out of the gate
00:29:48.799 today to build something really magical
00:29:51.039 around AI and help businesses solve real
00:29:53.039 pains, you can create a massive amount
00:29:55.279 of wealth. Like, I’m talking
00:29:57.039 generational wealth right now that’s
00:29:59.840 available to any person without any
00:30:01.760 code, without any background in
00:30:03.200 technology because the AI’s gotten that
00:30:05.440 good. Don’t sleep on it. Don’t wait.
00:30:09.120 Because if I was starting from scratch,
00:30:11.440 this is exactly what I would do today.
00:30:13.279 And again, if you want my offer template
00:30:15.200 to make it next level, just click the
00:30:17.039 link in the description below. Now, if
00:30:19.360 you want to learn how to get rich in the
00:30:21.039 new AI era, click here and I’ll see you
00:30:23.279 on the other