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The 8 Levels of Entrepreneurial Success and How to Break Through Each One

Most entrepreneurs work hard, chase goals, and push through long hours, yet still feel stuck at the same stage of growth. The truth is that business success follows clear levels. Each level requires a different mindset, a different skill set, and stronger systems in order to reach the next stage.

These 8 levels explain why you feel capped in revenue, time, or leadership. When you understand the level you are operating at, the actions that pull you forward become obvious. This is the roadmap used by top performers, high growth companies, and founders who scale to eight or nine figures without burning out.

Key Takeaways

  • Every level of success has a specific bottleneck that must be removed in order to grow.
  • Founders get stuck when they continue to use the habits of the previous level.
  • Scaling your business requires systems, focus, leadership development, and strategic capital allocation.
  • The fastest path to breakthrough is clarity on your stage, your constraints, and your next most important step.
  • You cannot scale by working harder. You scale by replacing yourself with systems and people at the right time.

Table of Contents

You cannot grind your way to success. At some point, you have to build systems that grind for you.

Dan Martell

Level 1: 100K to 300K – The Hustler

At this level of business growth, your entire operation depends on you. You sell your time, deliver the service, manage client communication, and juggle marketing, fulfillment, and admin tasks.

Everything runs through you because the business has not yet developed repeatable systems or a clear offer structure. This phase often feels chaotic for new entrepreneurs because revenue increases only when you work more hours, which creates bottlenecks, burnout, and inconsistent results.

It is the stage where you prove your value to the market, but you also realize that the business is not scalable until you narrow your focus, simplify your offer, and implement the core fundamentals that allow you to move from hustler mode to a true business operator.

Common signs you are stuck here:

  • You are the product.
  • You jump between many tasks each day.
  • You have multiple offers and no clear focus.
  • You feel busy but not scalable.
 

Breakthrough Strategy: The Scaling Credo
To move past this level, you must focus on one customer, one core offer, one sales method, one marketing channel, and practice consistent repetition for one full year. This focus builds momentum, lead flow, and confidence.

Your breakthrough action:
Commit to a single service and become the best at delivering it. Consistency is what gets you to 300K and beyond.

Level 2: 300K to 1M – The Specialist

At this stage the business is growing, marketing is starting to work, and demand is coming in regularly. The problem is that you become the bottleneck. You are still answering emails, fulfilling orders, managing projects, taking calls, and trying to keep up. Everything depends on your personal output. This makes the business feel busy, reactive, and unstructured.

This level is defined by calendar overload. You have validated your service, but you cannot scale without removing yourself from day to day delivery. Entrepreneurs often feel trapped here because they believe they must personally do everything to maintain quality. The truth is the lack of support staff is the real barrier to growth.

To move forward, you need your first real hire. Delegating simple tasks creates the time you need for sales and high value activities. You now have more work than time and the business cannot grow until you buy back hours.

Common signs you are stuck here:

  • Your inbox and to do list never end.
  • You want to scale but you have no free time.
  • You delay sales and marketing because delivery takes over.

 

Breakthrough Strategy: The Buyback Loop
You free time by documenting tasks, transferring them to your first hire, and filling your calendar with the highest value activities. The first hire at this level is often an executive assistant who protects your time while you focus on sales, content, and delivery improvement.

Your breakthrough action:
Audit your tasks, delegate low value work, and replace yourself in repeatable processes.

Clarity equals acceleration. If you want to move faster, get clear on the exact outcome you want and the steps required to get there.

Dan Martell

Level 3: 1M to 3M – The Operator

At this level you now have a real business with paying customers, consistent revenue, and structured demand. The challenge is operational chaos. Without clear systems, every client experience becomes different, every delivery requires your involvement, and small problems become fires that steal your time.

This stage exposes weak processes. Onboarding may be inconsistent, communication may be unclear, and delivery relies heavily on individual team members rather than documented procedures. Even with strong sales, the business can feel unstable because it does not run the same way every time.

To break through this level, you must standardize delivery. When you clarify expectations, define repeatable steps, and set measurable standards, the business becomes easier to run. Once delivery is predictable, you can raise prices, improve margins, and step into true leadership.

Common signs you are stuck here:

  • Customer onboarding feels messy.
  • Delivery varies from client to client.
  • You are often pulled into emergencies.
  • There is no consistent company rhythm.

 

Breakthrough Strategy: The Four S Framework

  • Scope: Define exactly what complete looks like.
  • Steps: Document the process.
  • Standards: Clarify quality expectations.
  • Scorecard: Measure performance.

 

Your breakthrough action:
Standardize delivery so the business can run without constant supervision.

Growth Creator

Level 4: 3M to 10M – The Growth Creator

At this stage you shift from hustling for buyers to building a predictable growth engine. You stop guessing what might work and start doing what consistently works. The business now needs reliable lead flow, strong conversion systems, and a clear marketing strategy that runs even when you are not involved.

Many entrepreneurs stay stuck here because they rely on one traffic source or one marketing method. When that channel slows down, revenue becomes unpredictable. The business stalls because it lacks diversified demand.

The breakthrough comes from building a growth system with inbound content, outbound outreach, and strategic partnerships. These three pillars create a steady flow of qualified buyers. Once this engine runs on its own, scaling from low seven figures to high seven figures becomes far more achievable.

Common signs you are stuck here:

  • Revenue is inconsistent.
  • You rely heavily on a single acquisition channel.
  • You have more demand than fulfillment capacity or vice versa.

 

Breakthrough Strategy: The Growth Triangle

  • Inbound content that attracts your perfect buyer
  • Outbound systems that create daily sales conversations.
  • Strategic partners who send qualified leads.

 

Your breakthrough action:

Invest in demand generation and build a predictable customer acquisition engine.

Level 5: 10M to 30M – The CEO

This level is all about leadership. You can no longer make every decision, approve every expense, or manage every project. If the business still depends on your involvement, you will slow everything down. The company needs leaders who own outcomes, make decisions, and carry responsibility without waiting for your permission.

Operational rhythms become critical here. Daily check ins, weekly syncs, monthly reviews, and quarterly planning create alignment across all departments. These rhythms allow the company to move as one unit rather than dozens of disconnected individuals.

Entrepreneurs who stay stuck at this level usually refuse to let go of control. When you empower leaders, trust their decisions, and guide them through structured systems, you unlock the freedom and capacity needed to grow into a true CEO role.

Common signs you are stuck here:

  • You still approve too many decisions.
  • Every road leads back to you.
  • You feel the company slows down as it grows.

 

Breakthrough Strategy: The Decision Ladder and Leadership Rhythms

You set clear financial guardrails, empower leaders to make decisions, and run the company with daily, weekly, monthly, quarterly, and yearly planning cycles.

Your breakthrough action:
Empower leaders, communicate clearly, and remove yourself from daily operations.

The people who use AI and systems will 10x their output. Those who do not will get left behind.

Dan Martell

Level 6: 30M to 50M – The Professional

At this level the business must upgrade its standards. Gut decisions are replaced by metrics. Improvised operations are replaced by documented playbooks. Every department needs experienced leaders, clear expectations, growth targets, and performance reviews. The company must operate like a mature organization, not a scrappy startup.

Many businesses stall here because they do not hire strong enough leaders. Professionals bring experience, frameworks, and strategic thinking. They improve efficiency, strengthen margins, and stabilize operations. They pay for themselves by preventing mistakes and revealing new opportunities.

Breaking through this level requires disciplined management, financial clarity, strong gross margins, and leaders who elevate the company. When these elements come together, growth becomes consistent and sustainable.

Common signs you are stuck here:

  • Leaders are not strong enough for the next stage.
  • The company relies on heroic effort instead of systems.
  • Decisions lack data, forecasting, or financial discipline.

 

Breakthrough Strategy: The Three Ps

  • People: Hire and retain the strongest leaders.
  • Playbooks: Build repeatable systems that scale.
  • Profits: Optimize margins, CAC to LTV ratios, and capital efficiency.

 

Your breakthrough action:
Upgrade talent and create data driven operational discipline.

Level 7: 50M to 100M – The Architect

Once you reach this stage, your role shifts again. You are no longer focused on yearly planning. You begin thinking in decades. The business needs long term strategy, strong positioning, brand authority, and competitive moats that protect your market share.

Short term tactics are no longer enough. You must anticipate market changes, regulatory shifts, technology trends, and competitor movements. Companies that grow to nine figures do so because they think bigger and build advantages that cannot easily be copied.

Your priorities become brand reputation, network influence, and data advantages. These create momentum that compounds year over year and keeps your business ahead of the competition.

Common signs you are stuck here:

  • You think in 12 month cycles instead of decades
  • You react to competitors instead of making bold moves.
  • Your brand reach or market influence is limited.

 

Breakthrough Strategy: The Big Three Moats

  • Brand: Trusted reputation that drives default choice.
  • Network: Relationships that create leverage.
  • Data: Insights that competitors cannot copy.

 

Your breakthrough action:
Build strategic advantages that make your company untouchable.

The Empire Builder

Level 8: 100M and Beyond – The Empire Builder

At this level you shift from operator to visionary. Your success depends on choosing the right people, deploying capital strategically, and maintaining a clear long term vision. You focus on the biggest opportunities and allow your leaders to run the rest of the organization.

The empire builder level is defined by leverage. You invest in talent, partnerships, acquisitions, and relationships that expand your reach and accelerate growth. Your job is no longer to run the machine. Your job is to build the machine that builds everything else.

Entrepreneurs who succeed here think bigger, act confidently, and maintain clarity of purpose at all times. Vision becomes your most valuable asset.

Common signs you are playing at this level:

  • Top talent reaches out to work with you.
  • You allocate capital like an investor.
  • You focus on long term vision, not day to day tasks.

 

Breakthrough Strategy: The 40-40-20 Rule

  • Forty percent of your time on people.
  • Forty percent on capital allocation.
  • Twenty percent on vision and strategy.

 

Your breakthrough action:
Think in decades, attract world class talent, and allocate capital to your highest leverage opportunities.

Every entrepreneur gets stuck at one of these levels. The key is to identify your current stage, remove the bottleneck that is holding you back, and take the next most important step. Success is not about working harder. It is about upgrading your systems, identity, and leadership at every stage.

If you want growth, focus on the breakthrough action for your level. The moment you shift from force to systems, growth becomes predictable.

Frequently Asked Questions

You can estimate your level based on revenue and your daily responsibilities. If you still do everything yourself, you are likely at Level 1 or 2. If you manage a team with systems and leadership layers, you are likely at Levels 3 through 6.

Identify the bottleneck of your current level. It may be lack of focus, insufficient delegation, weak systems, or missing leadership layers. Each level has a specific breakthrough action.

Founders often continue using habits from the previous level. What works at 100K does not work at 1M. What works at 1M does not work at 10M. Progress demands new systems, new thinking, and new behavior.

Yes. You cannot scale beyond eight figures if every decision routes through you. Level 5 and above require strong leaders, clear scorecards, and predictable operating rhythms.

Related Articles

More Resources

Every Level of Success: Which One Are You Stuck In?

https://www.youtube.com/watch/zfNq9eIO4Q8

00:00:00.160 When we think of entrepreneurs, we often
00:00:02.080 think of working a 100 hours a week and
00:00:04.160 having no time for our family. But as I
00:00:06.080 climbed the ladder of success and I met
00:00:08.080 billionaires along the way, I learned
00:00:10.320 something simple. Top level
00:00:11.920 entrepreneurs run their businesses in
00:00:13.759 completely different ways, making way
00:00:15.920 more money by working way less hours.
00:00:18.080 And if you don’t master every level,
00:00:20.160 you’ll be stuck in the hamster wheel of
00:00:21.680 entrepreneurship, never getting the
00:00:23.279 freedom you started the business for in
00:00:25.119 the first place. So, I’m going to show
00:00:26.400 you what it looks like to run a business
00:00:28.480 at every level and how to adapt to each
00:00:30.960 one. Level one, 100K to 300K. This is
00:00:34.160 what I call the hustler. So, at this
00:00:36.719 level, you sell your time. Your goal is
00:00:39.440 to prove to other people that you can
00:00:41.760 deliver value. It’s the proof, not the
00:00:43.840 polish. So, there’s two signs that
00:00:45.440 you’re stuck at this level. The first
00:00:46.960 one is you’re doing everything.
00:00:48.399 Everybody wishes it wasn’t that way, but
00:00:50.000 guess what? That’s where we all start.
00:00:51.520 We have to do everything. The other
00:00:52.960 thing is we’re selling our time. Meaning
00:00:54.960 that when people buy from us, we’re the
00:00:56.719 ones that are doing the work. That’s why
00:00:58.239 we call it the hustler. Here’s a very
00:01:00.160 clear framework to help you level up to
00:01:01.920 the next stage. I call it the scaling
00:01:03.520 credo. The whole point is to focus,
00:01:06.320 which stands for follow one course until
00:01:08.479 successful, which means we have to pick
00:01:10.640 one target customer. Sometimes called an
00:01:13.360 ICP, an ideal customer profile. Pick one
00:01:16.560 customer that has the pain that your
00:01:18.320 product can solve. The second is one
00:01:20.720 product. Don’t sell 14 offers. Sell one
00:01:23.520 offer. The third is one conversion tool,
00:01:26.240 one way of selling. Most of the time at
00:01:28.080 this level, it’s you getting on a phone
00:01:29.600 and talking to the buyer and
00:01:31.280 communicating the value that your
00:01:33.119 product solves and getting good at
00:01:35.360 communication, getting good at sales.
00:01:37.280 That is a meta skill you’re going to
00:01:38.560 take to the next levels. The fourth is
00:01:40.560 one channel, one way to get awareness,
00:01:43.680 one way to create marketing and just
00:01:45.439 stick with it. The fifth part of the
00:01:47.040 scaling credo is to do all those four
00:01:50.079 for one year. I dare you to focus for
00:01:53.040 one year on four things and just hit it
00:01:55.759 back to back to back. And every time you
00:01:58.399 think, “Oh, I could do more.” Stop
00:02:00.240 yourself. If you do that, you’ll get to
00:02:03.200 a million revenue. So, I want to share
00:02:04.799 some hacks that I only teach in my elite
00:02:06.799 coaching. These are the five daily
00:02:08.479 non-negotiables that I use every day
00:02:10.080 that’s really added the most value to my
00:02:11.599 life. I want to give you three that if
00:02:13.840 you do will change everything. One is
00:02:16.000 you post three posts every day where
00:02:17.920 you’re talking to your camera as
00:02:19.440 stories. It’s going to teach you to get
00:02:21.440 better at communicating. The second
00:02:23.360 habit is five daily outreaches five
00:02:26.080 times a day where you either message
00:02:27.760 somebody who follows you, you message
00:02:29.200 somebody new, you message somebody as a
00:02:30.720 mentor. But if you do five outreaches
00:02:32.879 every day, that’s going to build your
00:02:34.319 relationships. And the more hands you
00:02:36.239 shake, the more money you’re going to
00:02:37.360 make. The last one is one offer made
00:02:40.239 every day. Force yourself to do enough
00:02:42.640 reps to get to a point where you’re
00:02:44.160 making an offer for your service every
00:02:46.480 day. If you can get one per day over 10
00:02:49.280 days, you’ll probably get one sale.
00:02:50.800 That’s three sales a month. That’ll get
00:02:52.560 you into the flow to go from 100K to
00:02:54.640 300K, no problem. A few years ago, I was
00:02:56.720 coaching this freelancer and I remember
00:02:58.160 he was stuck at 100K, 150K and he wanted
00:03:00.720 to grow. And I said, “What are you
00:03:01.840 selling?” He showed me 14 different
00:03:04.560 offers and nobody was buying quickly.
00:03:06.720 All we did was go through and say, “Hey,
00:03:09.040 what are you great at? What do you love
00:03:10.959 to do? And what do you think the market
00:03:13.040 wants?” And then we cut all of them
00:03:14.800 except for one. He found out that the
00:03:16.720 one thing he loved to do is build
00:03:18.080 websites for local gyms. In 30 days, he
00:03:20.879 sold 10. The money and the confidence
00:03:23.519 followed. That is how he solved things
00:03:25.360 at this level. We do less. We focus on
00:03:28.000 few and we try to build that revenue up.
00:03:30.480 Most people will stop doing this because
00:03:32.640 they don’t want to repeat what works
00:03:35.519 even if it’s boring. So, now that you
00:03:37.760 know how to handle the boring stuff,
00:03:39.920 it’s time to level up. Level two, 300K
00:03:42.879 to a million. the specialist.
00:03:45.760 At this level, you’re essentially
00:03:48.000 getting full of work. The marketing’s
00:03:50.239 working, the demand’s coming in, but the
00:03:52.799 calendar is busy. The challenge is is
00:03:55.120 that you’re now the bottleneck. It’s
00:03:56.640 kind of like if you open up a
00:03:57.920 restaurant, you just couldn’t do
00:03:59.360 everything yourself. You can’t take
00:04:00.879 orders. You can’t cook. You can’t serve
00:04:02.720 at the same time. So, then you think
00:04:04.159 about it. It’s like, okay, I got to buy
00:04:05.519 back some time. So, you hire a line cook
00:04:07.280 and a server first so that you can get
00:04:08.799 more time in your calendar so that not
00:04:10.640 only can you be in the business, you can
00:04:12.480 start working on the business. If you
00:04:14.560 learn how not to be the bottleneck, you
00:04:16.639 can get to a million a year. I remember
00:04:17.918 one time I was chatting with this woman
00:04:19.279 Sarah in my DMs on Instagram and she had
00:04:21.358 a design shop and she was feeling
00:04:23.120 overwhelmed. She was answering all of
00:04:24.960 her emails, staying up till midnight.
00:04:26.880 She’s freaking out saying, “Dan, I need
00:04:28.479 some help.” So, what I suggested and I
00:04:30.400 teach this in my book, Buy Back Your
00:04:31.840 Time, is hire somebody to help with the
00:04:33.919 administrative assistant work.
00:04:35.199 Essentially, in 30 days of her working
00:04:38.160 through her EA, she ended up getting
00:04:40.320 back 20 hours a week. Revenue went up.
00:04:43.280 Why? She had time to do marketing in
00:04:45.919 sales again. So, if you want to level up
00:04:47.759 just like Sarah, here’s the exact
00:04:49.440 frameworks you need to get your time
00:04:50.960 back. The first one is called the
00:04:52.240 buyback loop. And it is a simple but
00:04:54.639 crazy powerful strategy. Anytime I feel
00:04:57.520 overwhelmed, my calendar has turned into
00:04:59.600 chaos, I stop and I first do a time and
00:05:02.320 energy audit. That’s the first step. And
00:05:04.160 I kind of use that audit to find the
00:05:06.639 bucket of things that I need to give to
00:05:08.880 somebody else so that I can get some
00:05:10.639 freedom back so I can focus on things
00:05:12.320 that light me up that make me the most
00:05:13.919 money. The second step is transfer,
00:05:15.680 which is I audit my calendar to find
00:05:17.440 that bucket. Then I hire somebody. Now I
00:05:19.280 got to transfer it to them. The best way
00:05:20.960 to do this is called the camcorder
00:05:22.560 method. Whatever work you want to give
00:05:23.919 to somebody else to transfer, you just
00:05:25.759 record yourself doing it. That way when
00:05:27.600 they join, the first week they’re with
00:05:29.199 you is essentially watching these videos
00:05:31.120 and creating the SOP that you don’t have
00:05:33.520 to create because you’ve already
00:05:34.639 documented in the videos. That way you
00:05:36.800 can see if they got what you were
00:05:38.240 teaching in the videos by what they
00:05:39.840 documented. You see how powerful this
00:05:41.600 is? The last step is to fill fill your
00:05:43.919 calendar back up immediately with things
00:05:46.320 that make you more money. Once that is
00:05:48.320 filled, then you want to upgrade your
00:05:50.160 skills, your habits, and your character
00:05:51.759 traits so that you can become more
00:05:53.280 because each new level we talk about is
00:05:55.360 going to require a different version of
00:05:56.800 you to overcome that level. As I always
00:05:59.280 say, new level, new devil. So, you got
00:06:01.680 to become a new person to attack and
00:06:03.520 defeat that new devil. And the second
00:06:05.280 framework is called the 108010 rule. The
00:06:07.759 first 10% is the ideation. When I sit
00:06:09.759 down with somebody and I’m working on a
00:06:11.440 project, like right now, I’m working on
00:06:12.639 a really cool car project. That first
00:06:14.240 10% is getting clear on the vision. this
00:06:16.800 is what it’s going to look like. Here’s
00:06:18.160 the specs. Ask me the questions because
00:06:20.080 once I give you that, that’s the plan.
00:06:22.720 I’m going to then go to the 80% which is
00:06:24.800 execution. I’m going to allow them to
00:06:26.960 execute that ideation because when I
00:06:29.120 come back at the end of it, that 10%
00:06:31.280 integration, that’s where I get to
00:06:32.960 refine things and tweak things. And even
00:06:35.280 if they’re not doing it at 100% of what
00:06:37.919 you can do, 80% done by somebody else is
00:06:40.560 100%ing awesome. The truth is at this
00:06:43.199 level the non-negotiable first hire is
00:06:45.759 an executive assistant. You know your
00:06:48.000 time is worth more and like not having
00:06:50.400 that person is kind of playing
00:06:51.840 entrepreneurship on hard mode. And the
00:06:53.600 truth is at this level you should be
00:06:55.280 able to afford it. And look, I get a lot
00:06:56.960 of people don’t even know what I would
00:06:58.319 give my assistant. So if you want access
00:07:00.160 to my internal playbook, my executive
00:07:02.160 assistant playbook, just click the link
00:07:03.599 in the description below and I’ll send a
00:07:05.280 copy over to you. Just make sure to
00:07:06.639 check your junk folder cuz sometimes
00:07:08.080 those emails don’t go directly to you.
00:07:09.759 This is why people find this hard.
00:07:11.680 Because if you don’t value your time, no
00:07:13.680 one else will. And the people that don’t
00:07:15.520 value their time are going to be the
00:07:17.120 first ones to waste yours. Great. You
00:07:19.440 just bought back all your time. Now, we
00:07:21.440 need a simple system to stop all the
00:07:23.520 fires. Level three, 1 million to 3
00:07:26.080 million. I call this the operator. Now,
00:07:28.960 you’ve built something real. You have a
00:07:31.199 business. It’s making money, but it’s
00:07:33.599 time to operate it. See, without it,
00:07:35.599 chaos slowly creeps in. And what we need
00:07:38.720 to do and this word nobody likes it is
00:07:40.800 we got to standardize delivery. We have
00:07:42.639 to raise prices and we have to make
00:07:44.479 onboarding smooth. Here are some signs
00:07:46.479 that you might be stuck at this level.
00:07:48.319 You have a strong business but it feels
00:07:51.039 crazy chaotic and you think it’s normal.
00:07:53.440 That’s the worst part is nobody’s taught
00:07:55.039 you that these kind of problems at this
00:07:56.720 level are abnormal. That’s why I like to
00:07:58.960 use like a laundromat example because
00:08:01.039 you want to get to a place where your
00:08:02.479 business just runs on a rhythm. I go to
00:08:04.800 laundromat, clothes goes in, it washes,
00:08:07.280 it gets rinsed, it dries out, it gets
00:08:09.440 folded. Boom. See that cycle? Same step
00:08:12.319 every time. You don’t do a different
00:08:14.160 thing for t-shirts or socks or your
00:08:16.960 underwear. It’s kind of like my buddy
00:08:18.240 Vivve. He has a software called Revio.
00:08:20.080 It’s like an AI powered sell by chat
00:08:22.400 software. And for a while when he
00:08:24.240 launched it, he was just trying to do
00:08:25.759 the best thing for the customer. So
00:08:27.199 every time he got a new customer, he
00:08:28.720 created a custom solution for them.
00:08:30.319 Problem is, there was no repeatability
00:08:31.919 with it. He felt stuck. And then we sat
00:08:34.479 down. I said, “Bro, let’s just create a
00:08:36.559 simple path for every new customer.” The
00:08:38.799 software did all the heavy lifting, but
00:08:40.799 people still needed some process to make
00:08:42.958 sure he got integrated, deployed, and
00:08:44.720 used by the team. That simple
00:08:46.959 streamlining of his onboarding cut churn
00:08:49.200 in half, and he was able to raise his
00:08:50.959 rates by 20%, making the business a lot
00:08:53.360 more fun to own. So, if you want to
00:08:54.880 level up like Viv, here’s a framework
00:08:56.640 for leveling up. This framework is
00:08:58.399 called the four S’s. The first one is
00:09:01.040 scope. I think of it this way. I need to
00:09:03.440 define exactly what needs to be done to
00:09:06.320 the degree I can communicate the
00:09:08.800 specificity of what complete looks like
00:09:11.360 or what I call the definition of done.
00:09:13.760 Then the better chance the person I’m
00:09:16.160 asking to do the thing they give it back
00:09:18.720 to me the way I want. That’s the scope.
00:09:21.040 The second step is the steps. You got to
00:09:24.000 outline the process, the sequence of
00:09:26.160 actions. Now I know for a lot of
00:09:27.760 creators this is not fun. But if you
00:09:30.080 want to grow you have to have systems.
00:09:32.080 system stands for save yourself time,
00:09:35.120 energy, money, and stress. Without a
00:09:37.680 system, nobody else can do the thing,
00:09:39.680 your magic sauce, without you involved.
00:09:41.920 So, here’s where you give them the steps
00:09:44.399 that they follow in the checklist, that
00:09:46.720 system, so that they can load the
00:09:48.880 washer, ensure they get everything done
00:09:50.560 right, dry it, and fold it properly as
00:09:52.640 per your standards, so you’re no longer
00:09:54.320 involved. Number three is standards. And
00:09:56.160 I kind of alluded to this, but it’s
00:09:57.680 worth mentioning that standards are not
00:09:59.920 what you say they are. Standards are
00:10:01.680 what you accept. Establishing the
00:10:03.839 quality expectation or rules or
00:10:06.320 principles, those are the standards. So,
00:10:08.240 for example, we have a standard that you
00:10:10.160 have to keep the kitchen clean. If you
00:10:11.920 don’t, we’re going to ask whose plate
00:10:13.440 that was. We’re going to bring the plate
00:10:14.720 to their desk and we’re inform them that
00:10:16.240 they’ve lost the privilege of using the
00:10:17.760 kitchen for the next week. Saying pretty
00:10:19.680 please, asking them every time, having
00:10:21.440 them continue to leave their stuff in
00:10:22.560 the sink. That’s not a standard. That’s
00:10:24.399 a request. Standards are what you
00:10:26.880 enforce. Number four is a scorecard.
00:10:29.120 Without the scorecard, there’s no way
00:10:31.200 for somebody to know if the work they’re
00:10:33.440 doing is at the level you want. So
00:10:35.360 create a simple way for them to track
00:10:37.760 and measure their performance so that
00:10:39.600 there’s accountability to them for you
00:10:41.839 and also a quality metric so that
00:10:43.920 they’re doing it at a level that’s going
00:10:45.519 to make you feel confident that the
00:10:47.040 customer is not going to be upset. At
00:10:48.480 this level, this is where you hire
00:10:50.160 someone for delivery and all you do is
00:10:52.560 market and sell. That is your job now.
00:10:54.800 This is how we get out of this level.
00:10:56.240 Now, 3 million in revenue is pretty
00:10:58.000 great. Don’t get me wrong. But if you’re
00:10:59.519 like me and you don’t want to stop
00:11:01.360 there, don’t. We need to really dial in
00:11:04.240 to get to the next level. Level four,
00:11:06.320 that’s 3 million to 10 million. This is
00:11:08.240 what I call the growth creator.
00:11:10.640 Essentially, at this level, you stop
00:11:12.720 gambling. You start making bets that you
00:11:14.640 know are going to work out. You build a
00:11:16.720 predictable growth engine, meaning
00:11:18.560 inbound, outbound, and partners are
00:11:20.320 really working for you. And you can
00:11:21.920 start to see how the whole thing works
00:11:23.839 to get you to eight figures. If I gave
00:11:26.000 you a million dollars in cash and said,
00:11:27.920 “What are you going to do to invest in
00:11:29.600 your business that’s going to guarantee
00:11:31.360 three million back in the next six
00:11:32.880 months?” If you can’t give me that
00:11:34.959 answer, then you’re stuck here cuz
00:11:36.640 that’s gambling. For example, if you
00:11:38.720 have a plane that’s got two engines and
00:11:40.959 one fails, you can still fly, but that’s
00:11:43.440 iffy as you got four engine and one
00:11:46.000 fails, you just keep going. It goes,
00:11:48.640 they change out engine. It’s kind of
00:11:50.399 like one of my private coaching clients.
00:11:52.000 He has lawn care software and he was
00:11:53.920 heavily dependent on ads. Problem was if
00:11:56.240 he had any issues with the ads, he
00:11:58.000 wouldn’t hit his revenue targets. All we
00:11:59.760 did is said, “Hey, let’s go take some of
00:12:02.160 that content that you’re running ads
00:12:03.440 against, create some content answering
00:12:05.120 the questions your buyers are already
00:12:06.720 asking on your sales calls.” That
00:12:08.240 created not only different lead source,
00:12:10.079 but it also made the ads work better. He
00:12:12.320 wasn’t dependent on one strategy. He had
00:12:15.519 several which made the revenue more
00:12:17.440 predictable because it took all the
00:12:19.040 anomalies and smoothed them out. So an
00:12:21.360 easy framework for you to do this
00:12:22.880 yourself in your business if you’re at
00:12:24.560 this level is called the growth
00:12:25.760 triangle. The first area is inbound
00:12:28.480 magnet. We need to create a simple way
00:12:31.040 for you to create content where you’re
00:12:33.040 teaching essentially educating your
00:12:35.040 market for free around the thing that
00:12:37.360 you do. What’s crazy is most people
00:12:39.360 don’t realize that same content becomes
00:12:41.360 training for your internal team.
00:12:42.959 Teaching them how to get the result
00:12:44.240 without ever paying you, giving them a
00:12:46.160 thing that gets them a quick result and
00:12:47.839 then all of a sudden you built trust
00:12:49.600 that will create leads. The second is an
00:12:51.760 outbound megaphone is essentially
00:12:53.760 working with somebody that can sell you
00:12:55.440 leads so that you can reach out to them.
00:12:57.600 The whole process is following a
00:12:59.839 service-based approach, meaning I’m just
00:13:01.600 here to see if you have a problem. If
00:13:03.200 you do, reply and I can see if I can be
00:13:04.800 helpful. The third is a partner program.
00:13:06.800 finding people that have access to the
00:13:09.279 audience of potential customers that are
00:13:11.279 perfect for you and having them share
00:13:13.920 you with them. And then what happens is
00:13:15.760 you just pay them a fee for every new
00:13:17.440 customer that comes from the referral
00:13:19.040 and can allow you to go from 3 to 10
00:13:20.880 million in months. At this level, this
00:13:23.120 is where you hire a head of demand
00:13:25.120 generation. Essentially, somebody that
00:13:26.720 comes in is responsible for all the
00:13:28.399 campaigns and the traffic to your
00:13:30.480 website. You still might be the face of
00:13:32.480 the company, but they’re making sure
00:13:34.240 that that traffic and those conversions
00:13:36.160 keep happening day over day for the
00:13:38.079 consistency. They’re accountable for
00:13:40.000 generating leads that becomes customers.
00:13:41.920 All your focus at this stage is on sales
00:13:44.399 and leadership. Here’s why. To go from 3
00:13:47.600 to 10, it’s not doing anything
00:13:50.320 different. It’s just doing a lot more of
00:13:53.200 what’s working and scaling that to eight
00:13:55.600 figures. But the mindset has to be
00:13:57.920 right. And that’s where I always say
00:13:59.519 hope isn’t a growth strategy. Systems
00:14:01.920 are change your hope to expect. When I
00:14:04.720 think of growth, it just exposes all the
00:14:06.800 cracks. It’s like the pressure in a
00:14:08.399 foundation. If the foundation breaks,
00:14:11.199 you break. So, let’s move beyond 10
00:14:13.279 million. Level five, 10 to 30 million. I
00:14:16.079 call this the CEO.
00:14:18.399 At this level, the business can no
00:14:20.639 longer be you. It can’t even work
00:14:23.519 through you. At this level, you have to
00:14:25.519 install leaders to work through them to
00:14:28.240 get outcomes. That’s why we have to
00:14:29.920 install weekly and quarterly rhythms. At
00:14:32.240 this stage, you become the real chief
00:14:34.959 executive officer, not a chief
00:14:37.199 firefighter. If I’m building a building,
00:14:39.279 my job is to be the architect. I’m not
00:14:41.760 pouring concrete. The foreman doesn’t
00:14:44.000 drill screws. They set the plan with you
00:14:46.480 and inspect what you expect. These are
00:14:48.639 some of the signs that you’re still
00:14:50.480 doing things at this level that’s going
00:14:51.920 to keep you stuck from moving forward.
00:14:53.600 First off, you still approve every
00:14:55.680 decision. The other thing is, and this
00:14:57.440 is the worst for entrepreneurs, is that
00:14:58.800 the bigger it’s getting, the slower you
00:15:01.040 feel you’re moving. It’s so funny
00:15:02.720 because I was working with a CEO the
00:15:04.399 other day and he told me he approves
00:15:07.519 every expense. I said, “Hey, first off,
00:15:10.720 do you have a financial leader?” Well,
00:15:12.639 of course. How about you let them lead?
00:15:14.959 How about you ask them to work with each
00:15:16.639 department to create a budget, a
00:15:18.720 structure for them spending money,
00:15:20.720 making decisions so that you feel
00:15:22.160 comfortable with that framework. Then
00:15:24.240 you can empower them and all of a sudden
00:15:26.639 revenue grew by 40% in 9 months and he
00:15:29.519 took his first real vacation with his
00:15:31.760 family. I call this the decision ladder.
00:15:33.920 The first one is 50 to fix it. Everybody
00:15:36.320 on any of my teams have permission to
00:15:38.399 spend $50 to solve any problem they see.
00:15:41.279 That $50 can be spent. I’ll always pay
00:15:43.600 them back. they just going to expense
00:15:44.959 it. All I ask is that they tell their
00:15:46.720 leader. That way there’s somebody in the
00:15:48.639 loop that knows there was a problem and
00:15:50.480 it actually is a feedback loop for the
00:15:52.079 leader to go fix that problem. Managers
00:15:54.320 can spend up to $500. Directors up to
00:15:56.880 $5,000. Executive Seale people up to
00:15:59.920 $50,000 without needing my approval. You
00:16:03.120 can pick your budget. That strategy is
00:16:05.759 going to empower your leaders and you’re
00:16:07.759 going to start to learn how to work
00:16:08.880 through them. If you want to level this
00:16:10.800 up, there’s a second part to this. It’s
00:16:12.320 called leadership rhythms. Most
00:16:13.920 businesses don’t have a rhythm for
00:16:15.920 meetings. When it comes to leadership
00:16:18.000 rhythms, these are the meetings. One, a
00:16:20.000 daily 15minute standup. Simple format.
00:16:22.720 What are the three things you did
00:16:23.920 yesterday? What are the three things
00:16:25.040 you’re committing to do today? Are you
00:16:26.639 stuck? The leader then spends the rest
00:16:28.560 of the day getting his team unstuck.
00:16:30.160 Every week, I call it a weekly sync. A
00:16:32.160 60-minute meeting per team and for the
00:16:34.320 company with the leaders where you
00:16:35.920 review their scorecard, their key
00:16:38.560 projects, and then any issues that might
00:16:40.639 have come up that you need to solve.
00:16:42.000 monthly financial review, quarterly
00:16:44.480 planning, sitting down once a quarter,
00:16:47.120 not every week, to change strategy. Too
00:16:49.680 often, CEOs aren’t CEOing and they’re
00:16:52.320 just always coming in and creating new
00:16:54.000 priorities for their team. They can’t
00:16:55.519 even give them at least 90 days to just
00:16:58.079 work and get the thing done. And last,
00:16:59.839 the yearly offsite at the end of the
00:17:01.680 year to sit back and review the whole
00:17:04.000 year, talk about the 10-year vision, the
00:17:06.720 fiveyear vision, the three-year goals,
00:17:08.480 and break that down into one year plan
00:17:10.559 with your team and do some really fun
00:17:12.319 exercises. It’s one of those things that
00:17:14.319 I can’t imagine not doing to try to grow
00:17:17.039 your business. And you’re definitely
00:17:18.240 going to be stuck way below 30 million
00:17:20.640 if you’re not doing that. The key thing
00:17:22.480 is to get out of this level, you have to
00:17:25.599 work through the people. If every road
00:17:29.280 leads to you, you’re the traffic jam.
00:17:31.919 So, now that we’ve got leaders in place,
00:17:33.840 we’re going to make this a real company,
00:17:35.840 not just a lifestyle business. So, let’s
00:17:37.679 expand beyond 30 million. Level six, 30
00:17:41.200 to 50 million. I call this the
00:17:43.200 professional.
00:17:44.720 At this stage, you’re no longer just
00:17:47.120 running a business. You’re running a
00:17:49.200 real company with professional
00:17:51.039 standards, the right people in the right
00:17:52.880 seats, structured pay, performance
00:17:55.679 systems, and cash discipline that keeps
00:17:58.080 you safe in storms. So, some of the
00:17:59.919 signs that you haven’t done the right
00:18:01.200 things that get you out of this level is
00:18:03.120 you don’t have pros in the seats. You
00:18:05.760 say, “I got leaders. Are they the best?”
00:18:08.640 Here’s my question. Do they make your
00:18:10.720 life easier? Do they teach you things?
00:18:13.120 Did they come with playbooks? And the
00:18:15.600 other part is every decision is data
00:18:18.320 informed. It’s backed by numbers. If
00:18:21.200 you’re still shooting from the hip,
00:18:23.360 making gut decisions, there’s no way
00:18:25.440 you’re going to be able to go from 30 to
00:18:26.960 50 million. For example, Martell
00:18:28.559 Ventures, which is a relatively new
00:18:30.080 company, but we’re already on pace to
00:18:31.520 create a billion dollars in the next 32
00:18:33.520 months. We had a head of finance, but
00:18:35.679 they weren’t as strong as they needed to
00:18:37.120 be. And we found that out really quick.
00:18:38.960 We swapped them out for a new head of
00:18:40.720 finance, somebody that had experience
00:18:42.240 managing multiple companies and creating
00:18:44.720 portfolio strategies. That person came
00:18:47.039 in and immediately found opportunities,
00:18:49.360 things we were spending money on that we
00:18:50.960 shouldn’t, systems and processes that
00:18:52.880 were broken. That one hire paid for
00:18:55.679 themselves five times in the first 3
00:18:57.919 months. That’s the caliber of hiring you
00:19:00.320 need to really move on to the next
00:19:01.919 level. So the framework to level up are
00:19:04.080 called the three Ps. Okay? And you need
00:19:06.320 all three to become the professional.
00:19:08.400 The first P is the people. We hire
00:19:10.559 leaders. We develop leaders. We retain
00:19:13.440 leaders. That is how you level up. Those
00:19:16.000 people have to own the outcomes. You
00:19:17.919 can’t tell them what to do. Steve Jobs
00:19:19.600 said this a long time ago. He says it’s
00:19:21.120 easy to hire people and tell them what
00:19:22.480 to do. It’s really hard to hire other
00:19:24.400 people and have them tell you what to
00:19:25.760 do. When I hire one of these people,
00:19:27.600 their test project to even getting on
00:19:29.600 the team is to tell me what they’re
00:19:31.440 going to do in the first 90 days. Number
00:19:32.880 two is playbooks. We need to document
00:19:35.360 and create repeatable systems to scale
00:19:37.200 the business. But here’s the kicker. If
00:19:38.880 you’re growing 30, 40, 50% per year, I
00:19:42.160 want you to know that your playbooks
00:19:43.600 will break every 6 months. The people
00:19:45.840 you bring in need to be able to design
00:19:47.760 those playbooks. Come with the
00:19:49.120 appropriate playbooks for that new level
00:19:50.799 of operation. You need to create
00:19:52.480 repeatability, not heroics. The third P
00:19:55.200 is profits. It’s not about just tracking
00:19:57.440 revenue. You have to track your margins.
00:19:59.200 You have to look at your cost to acquire
00:20:00.799 a customer, the lifetime value of your
00:20:02.880 customer, essentially the CAC to LTV
00:20:05.200 ratio, and on that sell things that have
00:20:07.919 high gross margin. And if you want to
00:20:09.760 learn what these terms mean, just search
00:20:11.440 Dan Martell and like how to grow your
00:20:13.520 business without adding any new
00:20:14.799 customers where I do a deep dive into
00:20:16.799 the metrics. If you don’t have a system
00:20:18.960 for negotiating things or doing
00:20:21.200 performance reviews, then you just
00:20:23.440 aren’t operating at this level. All
00:20:25.280 these have to be in place for you to
00:20:26.960 scale to 30 million and beyond. My
00:20:28.880 favorite part about this is that when
00:20:30.559 you implement these, everyone gets a
00:20:32.559 scorecard and clarity kills drama. So,
00:20:35.440 one of the philosophies I like to think
00:20:36.880 about is that like what I tolerate will
00:20:39.840 grow. So, if I tolerate people doing
00:20:42.159 scorecards, the business grows. If I
00:20:44.000 tolerate people giving me excuses, the
00:20:46.240 excuses grows. So, raise your standard
00:20:48.559 and stop tolerating that’s not going to
00:20:50.320 allow you to grow your business. So, now
00:20:51.520 that you’ve got the people, the
00:20:52.799 playbooks, and the profit in place, it’s
00:20:54.799 time to level up again. Level seven, 50
00:20:57.440 to 100 million. I call this the
00:20:59.600 architect.
00:21:01.120 The big shift at this level is a mindset
00:21:04.400 shift because now you have to stop
00:21:06.720 playing for years and you have to start
00:21:08.640 playing for decades. See, most people
00:21:11.039 don’t grow to nine figures because they
00:21:13.520 think too small. If you want to get to
00:21:15.520 that level, you have to build moes
00:21:17.520 around your market. You can’t be pushed
00:21:19.440 around. You have to start thinking
00:21:21.200 strategically. The job of an architect
00:21:23.600 is to look around the corner 18 months
00:21:26.400 and anticipate how the ground is
00:21:29.360 shifting. COVID’s happening, deal with
00:21:31.520 it. Government changes, deal with it.
00:21:34.000 So, some of the signs that you’re stuck
00:21:35.760 at this stage is that all your
00:21:37.600 conversations were short-term. I want to
00:21:40.159 talk about next year. I want to talk
00:21:42.000 about sequencing because sequence equals
00:21:44.320 success. And you need to build these
00:21:46.320 moes around your business to separate
00:21:48.880 and make it hard for your competitors to
00:21:50.799 attack you. You know, I remember almost
00:21:52.400 a decade ago, I had the privilege of
00:21:54.159 being invited to spend a week with
00:21:55.360 Richard Branson and I just wanted to
00:21:57.280 study how does the billionaire that
00:21:59.039 every other billionaire in the world
00:22:00.240 wants to be like operate? And I asked
00:22:02.159 him the question when it comes to
00:22:03.520 business, what’s the most important
00:22:05.200 thing? And he said it all comes down to
00:22:07.360 brand. I’ll be honest with you, I didn’t
00:22:09.360 get it. I was like not operating at that
00:22:11.760 level of consciousness when he said that
00:22:13.760 and I kind of dismissed it. Three years
00:22:15.840 ago, I revisited his answer because it
00:22:18.720 occurred to me that everything I wanted
00:22:20.880 to accomplish would happen on the other
00:22:23.200 side of brand reach and reputation. How
00:22:26.080 many people know me? What do they think
00:22:27.760 of me? I want to give you a framework to
00:22:29.840 give you three key modes that’s going to
00:22:32.080 help you crack that nine figures in
00:22:33.919 revenue. The first one, I mentioned it,
00:22:36.000 but I want to go deeper is the brand.
00:22:38.159 See, a brand is not a logo. Brand is
00:22:41.280 trusted reputation that makes your
00:22:43.280 customers choose you by default. The way
00:22:45.600 to create a brand is through
00:22:47.039 associations. People you partner with,
00:22:49.760 your employees you hire, campaigns you
00:22:52.080 run, the quality of your products, all
00:22:54.559 those tell a story. That brand, if it
00:22:57.120 creates goodwill, has a positive
00:22:58.880 association and connotation, other
00:23:00.880 people will represent it for you out
00:23:03.600 there in the world. Like real brands get
00:23:06.159 to a place where the market talks about
00:23:08.880 the businesses and the brands every day.
00:23:11.039 But without strategic focus, you don’t
00:23:13.039 have a brand, you just got a name.
00:23:14.880 Number two is your network. Often times
00:23:16.640 you hear people talk about
00:23:17.840 relationships. You got to invest them,
00:23:19.360 right? And they’ll say that your network
00:23:21.360 is your net worth only if you use it. I
00:23:24.000 know a lot of people, they know a lot of
00:23:25.600 people and they never leverage their
00:23:27.840 network. They never ask them for
00:23:29.280 anything. They just happen to be in a
00:23:30.960 role in a company where they just talk
00:23:32.400 to a lot of people and they take it for
00:23:34.240 granted that those people are potential
00:23:37.200 partners in the future, co-founders,
00:23:39.600 team members, investors, I don’t know,
00:23:42.640 but for you to just sit back and not
00:23:44.720 invest in it is a huge missote creation
00:23:47.520 opportunity. Number three is data. This
00:23:49.919 is the information advantage in that
00:23:52.000 category. I think of like simple stuff
00:23:53.679 like Amazon recommendations or Google
00:23:56.080 search data or open AI. It built all of
00:24:00.080 that technology on top of information.
00:24:02.400 Every business today is sitting on a
00:24:05.440 body of knowledge that if they learn how
00:24:07.840 to clean up, process, and feed it into
00:24:10.240 their information system would be a
00:24:12.720 massive moat to compete against their
00:24:14.480 competitors. Because remember, moes beat
00:24:17.039 moves every single time. Now that you’ve
00:24:19.200 built the moat, it’s time to level up
00:24:21.120 one last time. That brings us to level
00:24:23.200 eight, 100 million plus, the empire
00:24:26.159 builder. At this stage, you move from
00:24:29.440 being just a CEO or the architect to a
00:24:33.039 capital allocator and specifically a
00:24:35.760 talent magnet. Now you realize that you
00:24:38.559 can accomplish anything with the right
00:24:40.480 people, capital, and vision. That’s what
00:24:43.360 allows you to grow to 100 million plus.
00:24:45.919 The empire builder understands that it’s
00:24:48.400 more than about them. It’s about the
00:24:50.720 people they get to make rich along the
00:24:52.799 way. 20 years ago, one of my mentors
00:24:55.200 said this to me, “Guy is worth a billion
00:24:57.039 plus.” And he said, “I have this one
00:24:58.880 simple rule. I make one big bet per
00:25:01.360 year. Every day I have one needlemoving
00:25:04.240 decision to be made and every night I’m
00:25:06.480 home by dinner with my family.” He wins
00:25:08.960 by picking the right people and the
00:25:10.960 right problems. He knows that, nothing
00:25:13.440 more. His calendar is open, so he has
00:25:15.919 the time to doubleclick and have
00:25:17.760 conversations and fix things that are
00:25:20.559 massive, not little. The empire builder
00:25:23.120 has learned the most powerful thing he
00:25:24.960 can do every day is play. And in
00:25:27.200 playing, he’s creating a bigger vision.
00:25:29.679 So these are the signs that you’re
00:25:31.200 playing at this level. First off, you’re
00:25:33.440 a talent magnet. Meaning that every day,
00:25:35.919 people are reaching out to you to work
00:25:37.440 for you. Your vision runs the machine,
00:25:40.240 not you. Your job is to just ask people
00:25:42.320 to lift their chins up and look higher.
00:25:44.480 Hey, can we dream bigger? Hey, can we
00:25:46.159 look at something bigger? That is your
00:25:47.679 job at the Empire Builder level. To do
00:25:49.679 that, you need a framework I call the
00:25:51.360 404020 rule. This stage, the most
00:25:54.159 precious resource is where you spend
00:25:55.919 your attention. The first one is 40% of
00:25:58.159 your time on people. I’m talking about
00:26:00.240 the key hires that aren’t on your team
00:26:02.240 yet to then get you ready for the new
00:26:04.159 level of growth. The recruiting that’s
00:26:06.000 going to support that, you reaching out
00:26:07.360 to people, building relationships,
00:26:08.960 asking your team if they need
00:26:10.159 mentorship, going and recruiting those
00:26:11.760 mentors for your team, retaining a
00:26:13.840 players. The second one is 40% of
00:26:15.760 capital. You’re not just operating a
00:26:17.760 business within budgets. are allocating
00:26:19.919 large amounts of capital ideally aligned
00:26:22.320 with things you know how to do better
00:26:23.760 than most so that that compounds and
00:26:25.840 grows within your zone of genius. You
00:26:27.919 can’t look at a h 100,000 or a million
00:26:29.919 dollar betting more. You have to look at
00:26:31.360 the percentage of risk allocated to the
00:26:34.000 size of your goal. And the final one is
00:26:36.400 20% vision. That’s where you get world
00:26:38.880 class at painting the picture of the
00:26:40.640 future. The stories that align with
00:26:42.400 investors, with your leaders, with your
00:26:44.480 customers, with your employees. I think
00:26:46.400 creating the future at this level is
00:26:48.559 easy if you understand these three
00:26:50.080 things. One, you want to have 100%
00:26:51.760 clarity. You want to see it in your mind
00:26:53.840 completely done. You want to hold the
00:26:55.679 belief, literally bringing that level of
00:26:57.679 confidence to every conversation. And
00:26:59.679 the third is you want to hold that 100%
00:27:01.840 of the time. 100% clarity, 100% belief,
00:27:04.320 100% of the time. If you do that, you
00:27:06.080 will create that vision. And if you’ve
00:27:07.440 gotten to this level, it means you’ve
00:27:09.279 built the machine that builds the
00:27:10.960 machine. Most people live the same year
00:27:14.559 over 50 times. They don’t grow. Each
00:27:17.840 level is designed with the strategy to
00:27:20.240 help you break through so that you
00:27:22.080 continue to evolve. You might be in one
00:27:24.159 level for 5 years, but know you can get
00:27:26.240 through the next level in 6 months if
00:27:28.320 you focus. So don’t worry about being
00:27:30.320 overwhelmed. Just realize that you just
00:27:32.240 got to take a step. What I call a mins,
00:27:34.720 your most important next step. So, based
00:27:37.440 on everything I just shared, leave a
00:27:39.200 comment below and write what you needed
00:27:41.520 to hear the most. What is the one thing
00:27:43.279 that you’re like, “This is what I’m
00:27:44.480 committing to.” You leave that comment
00:27:46.000 below that gets you in motion. People
00:27:48.480 that default to action are the ones that
00:27:50.720 win in life. Again, if you feel like
00:27:52.960 you’re overwhelmed right now, you
00:27:54.480 probably need to get an executive
00:27:55.840 assistant. So, click the link below to
00:27:57.840 download my internal playbook for how to
00:27:59.919 hire and train that person and have all
00:28:02.080 the things they should do. That’s my
00:28:03.600 gift to you for watching this all the
00:28:04.880 way till the end. Just click the link in
00:28:06.159 the description and get your copy. The
00:28:08.080 main reason I created this is because I
00:28:10.559 believe starting a business is about
00:28:12.320 freedom. You have to learn how to buy
00:28:13.919 back your time so you can buy back your
00:28:15.679 life so you can have the freedom to go
00:28:17.840 and do the thing you want to do.
00:28:19.360 Retirement is a weird concept. How about
00:28:21.279 we just create a life we never have to
00:28:22.640 retire from? That’s what I want for you.
00:28:24.240 And look, if you want to learn the 30
00:28:26.080 brutal truths that I wish I knew in my
00:28:27.679 20s, click the video and I’ll see you on
00:28:29.120 the other

Dan Martell

Dan Martell is the bestselling author of “Buy Back Your Time” and the #1 executive coach for founders and CEO’s in the world. He was named Forbes Top 10 Business People to Follow on Social Media and is a highly sought-after speaker, including events by Tony Robbins and John Maxwell. He’s a husband and dad of two boys, and when he’s not in family mode, he’s competing in Ironman races and supporting troubled youth.

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