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Use This 4 Step Process To Evaluate The Hidden ROI of Your Speaking Engagements

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I love speaking at live events and conferences. 

But at what cost? 

For about 4 years I was regularly invited to talk on stage and found myself getting more and more frustrated when I wasn’t getting enough results to justify it. 

I’d spend time away from home, away from my family and away from the business work that needed to be done… 

…only to get home jet-lagged and with no new leads or growth.

What I saw was that not all stage appearances are the same, and at some point, you’ve got to ask yourself “Is this really moving my business forward?” 

I needed a way to measure the value of a stage

And I mean both physical stages and digital stages. That could be a conference or live event, or it could be a podcast interview, TV appearance, webinars… if there’s an audience that’ll watch it, then it’s a stage.

So I turned to my buddy Pete Vargas. He’s the best in the world at this, an absolute pro at measuring Stage Value Index (SVI) and leveraging any speaking opportunity, and he helped me build a solid strategy I now use all the time

Now I want to share that strategy with you so you can leverage live appearances for your business. Check it out in my latest video:

Exclusive Download: Precision Scorecard™ – Keep Your Leadership Team Focused & Accountable To Growth

What I’ll show you in this video are the 5 points you need to consider to make the most of any speaking opportunities. They are:

  1. Goals Of The Stage
  2. Capture Leads
  3. Conversion Tool
  4. Measure SVI
  5. Look For Leverage

Without having a proper strategy your stage appearances won’t grow your business as much as they should. 

Man, I wish I knew this before I started those 4 long years of live speaking events.

If you want your startup to grow, if you want your business to succeed, then check out the video and drop us a comment to let us know which of the 5 points helped you the most.


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