The Most In-Demand AI Services Businesses Will Pay For in 2026

AI is no longer experimental for businesses. It is operational.

In 2026, the companies spending the most on AI will not be chasing novelty. They will be paying for outcomes. More time. More revenue. Less exposure. Less chaos.

This is the critical shift founders need to understand. The market is moving away from AI as a feature and toward AI as infrastructure. Businesses do not want more software to manage. They want fewer problems to think about.

The AI services that win in 2026 are the ones that attach directly to expensive pain. They target buyers who already spend money and markets that continue to grow regardless of trends.

The following AI service businesses are already in demand today. That demand is accelerating, not slowing down.

Key Takeaways

  • Businesses pay for AI services that remove friction, not showcase technology.

  • The strongest AI services attach to time savings, revenue creation, or risk reduction.

  • Service-based AI models scale faster than products because learning is monetized.

  • High-income buyers value outcomes more than implementation details.

  • Regulation, automation, and distribution are driving long-term AI spend.

  • The best AI services feel boring on the surface and essential in practice.

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Table of Contents

AI Virtual Assistant Services

AI Virtual Assistant Services Are Becoming a Business Necessity

Why demand is accelerating

Founders and operators are overwhelmed with low-value work. Email, scheduling, research, and coordination consume hours that should be spent on growth.

AI-powered virtual assistant services combine automation with human oversight to remove that burden. This is not a luxury purchase. It is a capacity unlock.

As stated directly in the source, “helping them get out of their email, scheduling, small tasks, running errands, research project, automation in general.”

Why businesses pay for this

  • Time savings are immediately measurable

  • Costs are predictable and recurring

  • Value increases as trust and scope expand

The global virtual assistant market continues to grow rapidly, driven by founders who value time over money.

Helping them get out of their email, scheduling, small tasks, running errands, research project, automation in general.

AI Content Repurposing Services Solve the Distribution Problem

The real bottleneck

Most businesses already create content. Almost none distribute it well.

AI content repurposing services turn long-form material into platform-specific assets across video, social, and written channels. This increases reach without increasing production time.

The demand exists because attention is fragmented. Businesses must show up everywhere, consistently, or they disappear.

As clearly stated, “everyone in 2026 is going to need more content, but editing that content, it takes way too freaking long.”

Why this service sticks

  • Content already exists, reducing friction

  • Distribution multiplies return on effort

  • Founders outsource what they do not enjoy

This service aligns directly with the growth of the creator and education-driven economy.

AI Automation and Implementation Agencies Fix Broken Operations

Where businesses struggle

Most companies use dozens of tools that do not talk to each other. Data is fragmented. Processes are manual. Teams are reactive.

AI automation services connect systems, automate workflows, and remove operational drag. This includes CRM automation, scheduling logic, internal reporting, and AI-powered communication.

The value is not automation for its own sake. The value is speed and clarity.

Why budgets are allocated here

  • Automation reduces headcount pressure

  • AI lowers implementation complexity

  • Improvements compound over time

Businesses pay because inefficiency is expensive and visible.

AI Lead Generation Services

AI Lead Generation Services Tie Directly to Revenue

Why this category never slows down

Every business needs customers.

AI-powered lead generation services use AI to research prospects, qualify them, run outreach, and book meetings. When executed properly, this turns marketing spend into predictable pipelines.

This is one of the most straightforward value exchanges in business.

Why pricing power is strong

  • Revenue impact is clear

  • Performance-based models increase trust

  • Switching costs rise once systems are embedded

This service attracts businesses that already spend on ads and outbound.

Hackers are using AI, too. So, most businesses can’t even keep up because the hackers are using AI to attack them.

AI-Powered Cybersecurity Services Are No Longer Optional

The new threat reality

AI has changed cybersecurity. Attacks are faster, more convincing, and harder to detect. Social engineering, voice cloning, and deepfakes are now common.

Managed detection and response services powered by AI help businesses monitor threats and respond in real time.

This is defensive spending. It does not get cut.

Why companies commit long term

  • Breaches destroy trust and reputation

  • Compliance requirements are increasing

  • Executives want peace of mind

Cybersecurity services scale with risk, and risk is increasing.

Responsible AI Governance and Compliance Services Are Mandatory Spend

Why regulation creates demand

As AI becomes embedded in decision-making, governments respond with regulation. Businesses must now prove that their AI systems are safe, compliant, and trustworthy.

This creates a non-negotiable requirement for governance, audits, and documentation.

Large organizations cannot afford to get this wrong.

Why this is the highest-leverage service

  • Buyers are enterprises with deep budgets

  • Engagements are strategic and recurring

  • Demand increases as regulation expands

This service rewards people who understand policy, risk, and systems rather than tools.

Conclusion

The AI services businesses will pay for in 2026 are not built around novelty. They are built around necessity.

Time pressure, revenue pressure, and regulatory pressure are increasing. AI services that relieve those pressures will continue to attract budget regardless of trends.

The opportunity is not to build something clever. It is to build something useful, durable, and aligned with demand.

Pick a service that solves an expensive problem. Commit to it fully. Use AI to compound your execution.

That is where the real opportunity sits heading into 2026.

Frequently Asked Questions

Services tied to time savings, revenue generation, and compliance will attract the largest budgets.

Early on, yes. Services allow operators to get paid while learning and adapting to real-world needs.

Most businesses prefer outcomes. Services remove the burden of implementation and management.

AI virtual assistant and content repurposing services require the least upfront investment.

Responsible AI governance and cybersecurity services typically serve enterprise buyers.

Related Articles

More Resources

https://www.youtube.com/watch/X_X7WE1JBRg

00:00:00.160 What’s the most profitable AI business
00:00:02.080 you can start before 2026? As someone
00:00:04.240 who’s built several multi-million dollar
00:00:06.000 AI companies inside of Martell Ventures,
00:00:08.160 I’m going to break down the six AI
00:00:09.840 businesses I’d personally start if I was
00:00:11.920 building from scratch in 2026. I’ll even
00:00:14.320 prove to you how real market data and
00:00:16.320 expert projections show why these
00:00:18.160 industries are set to explode in 2026.
00:00:20.400 And I won’t just tell you what they are.
00:00:22.080 I’ll show you how much it costs to start
00:00:24.160 and how easy they are to learn. I’ll
00:00:26.000 also break down how much income
00:00:27.680 potential each one of these businesses
00:00:29.279 have so you can pick the best one for
00:00:31.039 you. Now, this isn’t some get-richqu AI
00:00:33.840 hype. These are real databacked
00:00:35.920 opportunities that you can start today.
00:00:38.000 They’re growing fast and they’re only
00:00:39.760 getting bigger. So, let’s get into it.
00:00:41.440 Number six, AI powered virtual assistant
00:00:44.079 business. The reason why a virtual
00:00:46.239 assistant business using AI is the most
00:00:48.559 valuable is because all rich people need
00:00:50.800 more time. helping them get out of their
00:00:53.280 email, scheduling, small tasks, running
00:00:55.680 errands, research project, automation in
00:00:57.760 general, using the virtual assistant
00:00:59.840 angle, which is a large category, is a
00:01:02.320 smart way to make a lot of money. The
00:01:04.239 cost is low to start cuz you essentially
00:01:06.240 can use Chad GBT or Gemini or even an
00:01:08.799 app like Fixer to teach it to you. The
00:01:10.880 effort to start is low. There’s no
00:01:12.479 special skill or setup or certifications
00:01:14.880 needed. And then the income potential is
00:01:16.799 pretty cool. If you manage four or five
00:01:18.799 clients, people today are charging and
00:01:21.040 making 10 to 20k a month helping these
00:01:23.520 companies or these people get their time
00:01:25.360 back. Now, before we go any further, I
00:01:27.040 want you to know there’s two key boxes
00:01:28.799 that I always check to make sure the
00:01:30.720 opportunity is good right now, but even
00:01:32.960 more importantly, it’s still going to be
00:01:34.320 good long term. The first one is the
00:01:36.079 buyer. Is the person that I’m selling to
00:01:38.640 a highinccome buyer? See, we want to
00:01:40.479 sell to people who will part with their
00:01:42.240 money easier. To make money, you want to
00:01:44.560 solve rich people problems. The second
00:01:46.560 is, is the market growing? Choosing the
00:01:48.799 right market is more than half the
00:01:50.240 battle. You want to find one that’s
00:01:51.520 growing, not dying. So, let’s break it
00:01:53.360 down for the AI virtual assistant
00:01:54.880 opportunity. The buyer, does it check
00:01:57.040 off? They’re a busy business owner and
00:01:58.960 they’re creators. These are people who
00:02:00.479 value time over money. Second one is
00:02:02.799 their growth. According to studies, the
00:02:05.040 VA market will pass $30 billion per year
00:02:08.878 by 2030. It’s growing 20% each freaking
00:02:12.160 year. So, that box is checked for sure.
00:02:14.560 If you’re an entrepreneur watching this,
00:02:16.239 here’s something I can tell you from
00:02:17.599 experience. You shouldn’t be sorting
00:02:19.920 emails, booking calls, answering
00:02:22.000 questions that someone else could have
00:02:23.680 handled for you. You need to focus on
00:02:25.840 what actually grows your business.
00:02:27.680 That’s why getting an assistant isn’t a
00:02:29.599 luxury, it’s a freaking necessity. I
00:02:32.080 spent years refining my internal
00:02:34.239 executive assistant playbook, and it’s
00:02:35.920 the exact same system I use for my team
00:02:38.160 and I give to clients I coach. It breaks
00:02:40.160 down exactly what they should be doing
00:02:41.760 to buy back 20, 25, 30 hours a week of
00:02:45.120 your time, and I want to give it to you
00:02:46.480 for free. So, just scan the QR code on
00:02:48.319 the screen or just click the link in the
00:02:49.920 description below and I’ll send you over
00:02:51.280 a copy right now. Doing simple admin
00:02:53.280 work for busy people, that’s a great
00:02:55.040 start for a business. But what if you’d
00:02:57.040 rather build a business that lets you
00:02:58.480 flex your creative side while printing
00:03:00.480 cash in 2026? Number five, an AI content
00:03:04.000 repurposing service. This one’s cool.
00:03:06.400 You essentially can use AI to turn long
00:03:09.440 video clips, podcasts into short clips
00:03:11.920 on Tik Tok, carousel post, Instagram
00:03:14.400 posts, YouTube posts. Like there’s so
00:03:16.879 many other publishing platforms that
00:03:19.200 most business owners are only using like
00:03:21.200 one or two at max when there’s literally
00:03:24.000 17. So they’ll pay you to take the
00:03:26.560 existing content they’ve already
00:03:27.840 produced to publish it everywhere else
00:03:30.239 in their voice, in their design style,
00:03:32.080 and their content structure. See,
00:03:33.920 everyone in 2026 is going to need more
00:03:36.239 content, but editing that content, it
00:03:38.239 takes way too freaking long. Using AI
00:03:40.480 can make it 10 times faster, and you can
00:03:42.799 be the person making the money. If
00:03:44.239 you’re a creative person and you love to
00:03:46.239 design, you love to edit, you love to
00:03:48.159 live on this world of YouTube or Tik
00:03:50.000 Tok, imagine getting paid to be there.
00:03:53.200 If you got paid to do the thing you do
00:03:55.040 when you procrastinate, that is the
00:03:56.640 perfect job. And I know a lot of people
00:03:58.480 that would make a killing in this
00:04:00.000 opportunity, but aren’t even aware of
00:04:01.599 it. So the cost, the cool part is it’s
00:04:03.920 relatively low. It just requires finding
00:04:06.000 some customers. You can use a lot of
00:04:07.599 these free open tools. A lot of my
00:04:09.680 friends are using like opusclips.com or
00:04:11.599 descript.com. They all have free plans,
00:04:13.760 so you can start off with those. The
00:04:15.360 effort to build the business, it’s
00:04:17.120 medium. There are tools. They’re easy to
00:04:19.040 learn. If you have a creative
00:04:20.000 background, cool. But you may need to
00:04:21.839 acquire the taste side of it to kind of
00:04:23.840 direct them to make the outputs feel
00:04:25.840 really good. Especially if your client
00:04:27.360 has like this discerning like this is
00:04:29.280 our brand guideline and it has to be
00:04:30.880 perfect. You’re going to have to learn
00:04:32.800 how to make the tools output match to
00:04:35.199 your customers. And then the income
00:04:36.800 potential is actually pretty cool
00:04:38.479 because it’s a lot higher. I know people
00:04:40.160 that are making 10 to $30,000 a month
00:04:43.120 with only 5 to 7 monthly clients based
00:04:45.440 on the rates from AI editing agencies
00:04:47.440 today in the market. The ceiling here is
00:04:49.280 a lot higher. One person can make real
00:04:51.600 money if you start this business. Most
00:04:53.680 people don’t realize this, but I only
00:04:55.360 spend three hours a week creating
00:04:57.199 content. This video, my Instagram, all
00:04:59.680 my Tik Tok, everything. Three hours. The
00:05:02.160 way I do it is we actually as a team use
00:05:04.320 a combination of a bunch of tools that
00:05:06.160 captures like my calls and my
00:05:07.919 conversations, my internal trainings,
00:05:09.919 and then repurposes that into the
00:05:11.840 newsletter that I write, the carousel
00:05:13.840 posts. It’s literally taking what I’m
00:05:15.840 already doing and then creating content
00:05:18.080 with it. Most of your clients think
00:05:20.479 creating content is hard until you show
00:05:22.320 them this process and use these tools
00:05:24.479 and then they’re going to be thankful
00:05:25.600 that you showed up in their life. So, we
00:05:27.199 always check two things. First off, the
00:05:29.120 buyer. The truth is content creators,
00:05:31.680 coaches, people that are using
00:05:33.360 education-based marketing, they have
00:05:35.520 money because they have a business. So,
00:05:37.520 the buyer’s there. And the other side,
00:05:39.600 growth. Well, according to Goldman
00:05:41.360 Sachs, the creator economy is actually
00:05:43.600 going to jump to 480 billion. So, it’s
00:05:46.160 already big and it is going to get
00:05:47.840 bigger. And if you get on that wave,
00:05:49.680 you’re going to get to ride it. So, it
00:05:51.039 checks the two boxes and for you
00:05:52.479 creatives out there, this is the
00:05:53.919 opportunity for you. Editing videos for
00:05:55.919 creators, it’s super fun and it’s a
00:05:57.759 great way to make a bunch of money in
00:05:58.880 2026. But if you want to work with the
00:06:01.360 companies that have the bigger budgets
00:06:03.120 and have big problems to solve, that’s
00:06:05.039 where the next one comes in. Number
00:06:06.639 four, AI implementation and automation
00:06:09.039 agency. Helping a business automate
00:06:11.919 their workflows, save them time,
00:06:14.000 generate leads, essentially use anything
00:06:16.080 that is a business process and automate
00:06:18.560 it with AI is the next level of
00:06:21.600 opportunity. Every kid that comes up to
00:06:23.440 me and they’re like, I want to start a
00:06:24.400 business. I don’t know what to start. AI
00:06:26.080 automation company, AI automation
00:06:27.759 agency, AI automation. Why? You could go
00:06:30.160 give a university 10020, 200, $300,000.
00:06:33.360 or you could go find clients that need
00:06:35.199 you to implement what I’m going to teach
00:06:36.639 you so that you can get paid to learn by
00:06:40.080 helping them and then make your life
00:06:42.240 futureproof by understanding the skills
00:06:44.160 that are going to make you most relevant
00:06:45.520 for the future. And what people forget
00:06:47.440 is all these big companies built their
00:06:50.160 businesses before AI was even birthed.
00:06:53.360 So, they’re going to need someone just
00:06:54.880 like you to help them understand how to
00:06:57.199 use it, where to use it, the best
00:06:58.800 practices, the best tools, and they
00:07:00.880 don’t have the time to keep on top of
00:07:02.560 it. So, they’re going to pay you to come
00:07:04.000 in and be the expert. So, let’s break it
00:07:05.840 down. We’ve got cost. The truth is, it’s
00:07:07.919 medium, okay? Because you’re going to
00:07:09.199 need to pay for some tools that might be
00:07:11.039 a little bit more advanced to set things
00:07:12.720 up and to help these customers. The
00:07:14.479 effort is medium, okay? Because
00:07:16.479 depending on the complexity of the
00:07:17.759 automations you’re going to build for
00:07:18.880 some of these companies, you might have
00:07:20.639 to use AI to teach you how to set it up.
00:07:23.120 But the cool part is, as long as you
00:07:24.960 give it the information the customer
00:07:26.560 gave you, the tools they’re using, and
00:07:28.639 what you want to automate, AI will tell
00:07:30.960 you how to set it up. I know it sounds
00:07:33.199 so fantastical and so impossible, but go
00:07:36.080 try it for yourself. Say, I have this
00:07:38.000 data from my HubSpot CRM. I’m trying to
00:07:40.400 automate it with this calendar plug-in
00:07:42.800 tool. Write me the code using Zapier
00:07:45.440 that’s going to connect those two tools
00:07:46.880 together. And watch the AI do it for
00:07:49.039 you. It’s crazy what’s possible. And
00:07:51.520 maybe it’s a little bit harder to get
00:07:53.120 into than the other two opportunities,
00:07:54.960 but because of that, the income
00:07:56.479 potential cuz you’re solving bigger
00:07:58.240 problems for bigger companies is between
00:08:00.400 20 and 50K a month. I have a ton of
00:08:02.400 friends that are getting paid that or
00:08:04.160 more to automate the business processes
00:08:06.879 of these companies and then they find
00:08:08.800 customers on platforms like Upwork and
00:08:10.879 Make.com. So, for example, one of our
00:08:13.280 products at Martell Ventures is called
00:08:14.960 your.com. It’s a voice AI automation
00:08:18.000 tool that either takes phone calls or
00:08:19.919 makes phone calls and sells clients into
00:08:22.879 booked demos. So, basically, you have
00:08:25.440 companies that need to automate these
00:08:27.120 calls that are coming in. You have this
00:08:28.879 tool called Atlas that can do that for
00:08:30.720 them. And you become the person in the
00:08:32.399 middle, the connector that gets paid to
00:08:34.080 connect those together. And you can have
00:08:35.679 dozens of clients that pay you to set it
00:08:37.679 up and every month to maintain it so
00:08:39.760 that it keeps making money for their
00:08:41.360 business. That is a huge category.
00:08:43.519 Everybody wants to automate their
00:08:45.040 business processes and most bottlenecks
00:08:46.959 happen over the phone. So just go check
00:08:48.880 out your list.com to see how it works
00:08:50.880 for yourself. You can fill in the
00:08:52.000 information, it’ll call you and then you
00:08:53.839 can become somebody who sets that up for
00:08:55.680 other local businesses. So again, we
00:08:57.680 always check the market potential.
00:08:58.959 Buyers, small or mid-size businesses
00:09:01.279 that want AI but don’t know where to
00:09:03.040 start, they’ve got deep pockets. The
00:09:04.880 market size. The second one, growth. The
00:09:06.720 hyperamation market, which includes
00:09:08.399 AIdriven business automation, is
00:09:10.320 projected to hit $249 billion by 2032.
00:09:14.560 That’s insane. What if you got 0.01% of
00:09:18.320 that? Could you live off that? Could you
00:09:20.160 have a fun time with that? Yes. Double
00:09:22.320 down on it. Now, helping businesses
00:09:24.240 automate their work, that’s great. But
00:09:26.080 what if you could land clients that pay
00:09:28.000 big money so they can make more money?
00:09:30.560 This next one could very well have
00:09:32.160 unlimited potential. Number three, the
00:09:34.720 AI lead generation agency. Essentially,
00:09:38.080 you’re using AI to find potential leads,
00:09:41.600 to message those leads, to turn them
00:09:43.839 into opportunities. Businesses will pay
00:09:46.720 for that. Why? They’re essentially
00:09:48.560 trading dollars for more dollars. If I
00:09:50.720 said, “Hey, give me a dollar and I’ll
00:09:52.240 give you back $10.” How many times would
00:09:54.160 you trade that $1 with me? As many
00:09:56.640 dollars as you can get your hands on.
00:09:58.240 That’s what the opportunity is. If you
00:10:00.480 use AI to help the business find new
00:10:02.959 customers, you can actually get a
00:10:04.880 massive amount of leverage because AI
00:10:06.480 can do the research. It could identify,
00:10:08.480 it could qualify, it could do the
00:10:09.760 outreach, it could even automate the
00:10:11.839 setup of the meetings for the company
00:10:13.680 sales reps. You just get paid for the
00:10:16.000 leads you find. So, let’s go through it.
00:10:17.920 The cost is actually low because all you
00:10:20.320 need is like tools like clay.com,
00:10:22.079 Apollo.io or even Chad GBT. The effort
00:10:25.279 is kind of like medium to maybe on the
00:10:27.440 high level because you’re going to need
00:10:29.040 to understand marketing best practices,
00:10:30.800 copywriting, conversion setups, and
00:10:32.880 you’re going to also need to know how to
00:10:34.480 set up the automations using AI. But the
00:10:36.880 income potential, it’s wild. I literally
00:10:39.920 have friends making between 30 and
00:10:42.000 80,000 every month. Not even hard
00:10:44.880 because companies are always willing to
00:10:46.720 pay more to get services that brings
00:10:48.640 them revenue. If you can build a top AI
00:10:51.279 lead genen agency, you will be making
00:10:53.680 that kind of income. No problem. So
00:10:55.839 again, we always have to verify two
00:10:57.600 things. One, the buyer are service-based
00:10:59.600 businesses willing to pay for leads.
00:11:01.920 They already do. Just go look at who’s
00:11:03.440 running ads. That’s the easiest way to
00:11:05.040 find customers. If they’re spending
00:11:06.320 money to generate ads on Google,
00:11:08.240 Facebook, etc., then they’ve got a
00:11:10.079 budget for this. The second one is
00:11:11.600 growth. Well, sources say that the lead
00:11:13.519 generation industry is growing around
00:11:15.440 17% a year because AI tools are
00:11:18.000 exploding. So, it may not be growing as
00:11:19.600 much as others, but that market is like
00:11:23.519 a cabillion dollars because marketing
00:11:25.760 services and generating leads is the
00:11:27.600 lifeblood of every business. Now,
00:11:29.519 selling automation and outreach, that’s
00:11:31.839 one thing. But what if you could protect
00:11:33.680 those same businesses from losing
00:11:35.440 millions overnight? That’s what’s next.
00:11:37.600 Number two, manage cyber security and a
00:11:40.720 thing called MDR or manage detection and
00:11:42.880 response. I know this sounds nerdy, but
00:11:44.800 stay with me for a second. Essentially,
00:11:46.640 what you can do is you can offer 24/7
00:11:49.120 cyber security monitoring and threat
00:11:51.040 response powered by AI with deep fakes.
00:11:54.560 Grandma, it’s me, Billy. I’m in jail and
00:11:56.880 I need to get bailed out. Please send
00:11:58.560 cash now.
00:12:00.320 Nope, I’m fake. and cloning voices and
00:12:04.000 all these things where these social
00:12:05.680 engineers are hacking companies to get
00:12:08.000 inside their systems more every day.
00:12:11.040 Bigger companies will pay top dollar to
00:12:13.360 make sure that they feel protected and
00:12:15.279 secured. Now, this isn’t for everybody,
00:12:17.519 but with the risk, with the focus, with
00:12:20.079 this attention, I’m going to break it
00:12:21.279 down. You make a lot more money. I don’t
00:12:23.279 know if you know this, but hackers are
00:12:25.040 using AI, too. So, most businesses can’t
00:12:27.680 even keep up because the hackers are
00:12:29.440 using AI to attack them. So they need
00:12:31.680 somebody like you to come in and be
00:12:33.519 their AI person around security. Now the
00:12:36.160 cost is high because you’re going to
00:12:37.920 have to pay for some very specialized
00:12:39.600 security tools and those can be a little
00:12:41.440 pricey to start and the effort is high
00:12:43.440 because you’ll have to learn some cyber
00:12:44.959 security basics before taking on
00:12:46.480 clients. But again, if you’re more
00:12:48.079 technically oriented, you like to nerd
00:12:50.480 out, you’re not as creative like some of
00:12:52.240 the other opportunities, this is the one
00:12:53.920 for you. The cool part is your income
00:12:56.000 potential can be between 40 and 80k a
00:12:59.040 month based on just a few clients. When
00:13:01.519 I look at like other companies that
00:13:03.279 charge for what’s called MDR retainers
00:13:05.760 and the response fees charged by those
00:13:08.000 managed service providers, they pay top
00:13:10.240 dollar to feel protected at night. Every
00:13:12.560 week I have a friend saying, “Some
00:13:14.240 person spoofed my voice and then called
00:13:16.160 a new team member cuz they noticed on
00:13:17.920 LinkedIn the person just joined the team
00:13:19.760 and said that they need to go down or
00:13:21.519 get this information or send them an
00:13:23.120 email with this bank account
00:13:24.320 information.” Like the hacking is
00:13:26.480 non-stop. It’s not only just trying to
00:13:28.959 attack the system. It’s literally social
00:13:31.279 engineering. And with all the generative
00:13:33.360 voice, the generative video, and the
00:13:35.120 ability to create scenarios that are
00:13:37.200 just not real, companies are struggling.
00:13:39.279 That’s why I tell all my entre friends
00:13:41.440 to do this. If you do nothing from this
00:13:43.360 video, then add this to your personal
00:13:44.800 life and your professional life. It’ll
00:13:46.399 change the game. Make a secret code word
00:13:48.959 that your family members have to use if
00:13:51.120 anybody’s calling for money or calling
00:13:53.040 to do something or pick somebody up.
00:13:55.120 Same thing for at work. Have a secret
00:13:57.360 code word that everybody on your team
00:13:58.959 knows. So, if there’s a request that
00:14:00.639 involves money, they have to know that
00:14:02.480 code word. This just exemplifies how
00:14:04.560 much there’s a need for cyber security
00:14:06.480 and somebody like you to help the
00:14:07.839 companies just even understand how to
00:14:10.000 set these things up and keep it simple.
00:14:12.000 It’s not hard for you to become the
00:14:13.440 expert in this world because nobody’s
00:14:15.120 talking about these things. So, we
00:14:16.560 always check the two things. Number one,
00:14:18.480 is there a buyer for this? Oh my gosh,
00:14:20.399 is there companies that handle private
00:14:22.399 data or payments? They need somebody
00:14:24.560 that protects them from getting hacked.
00:14:26.639 especially the bigger ones that are
00:14:28.399 holding customer information and that
00:14:30.160 information getting leaked could have a
00:14:31.680 major impact on their personal
00:14:32.959 reputation. The real money made is not
00:14:36.240 and not getting hacked is your customers
00:14:38.160 feeling like you did the things to keep
00:14:39.920 their information secure. That’s where
00:14:41.760 growth comes from. And then the second
00:14:43.440 part is is it a growing industry? Well,
00:14:45.600 the global cyber security market is
00:14:47.360 projected to reach 500.70 billion by
00:14:50.399 2030. Definitely a market you can
00:14:52.560 attack. And for what it’s worth, if
00:14:54.560 you’re the kind of person that can speak
00:14:56.399 on camera and you can educate the
00:14:58.480 market, you will be one of the few
00:15:00.240 people doing this and you will get all
00:15:01.680 the clients. And I know this one doesn’t
00:15:03.600 sound as fun as the other opportunities
00:15:05.440 and it might feel a little bit more
00:15:06.800 technical, less creative, but I’m
00:15:08.240 telling you, sometimes the boring
00:15:09.760 businesses is where the billions are
00:15:11.279 made. So, here’s the deal. Cyber
00:15:13.120 security is a beast of a business. Real
00:15:15.760 money, real tech. But what if you could
00:15:18.160 work with even bigger companies, the
00:15:20.160 kind that can’t afford to it up? then
00:15:22.240 you’ll love this last one. Number one,
00:15:24.399 responsible AI governance and compliance
00:15:27.120 services. Now, this one sounds like the
00:15:30.079 government. I know that this is like big
00:15:32.240 words, but in essence, if you think
00:15:35.279 about all these businesses using AI on
00:15:37.920 top of their customers data, using AI in
00:15:41.040 workflows, the laws involved, the
00:15:43.440 potential liabilities, the exposure,
00:15:45.680 they can’t keep up on it. And the ones
00:15:48.399 that have this problem are the big
00:15:50.639 companies. And you know what? Big
00:15:51.920 companies have deep pockets. When they
00:15:54.880 make decisions about people’s health,
00:15:56.720 people’s security, people’s privacy.
00:15:58.880 These are not light things and they need
00:16:00.639 an expert that can come in and show them
00:16:02.800 the best practices. The cost of getting
00:16:04.959 into this is medium. Okay? You do need
00:16:06.959 to have some level of understanding how
00:16:09.199 to set it up. The effort is high cuz
00:16:11.120 there’s a steeper learning curve,
00:16:12.639 especially if you’ve never done this
00:16:13.759 before. You are going to have to study
00:16:15.759 the AI and data privacy laws, but it’s
00:16:18.800 not unapproachable. If you’re the kind
00:16:20.639 of person that’s addicted to news, get
00:16:22.320 into this business. Your job is
00:16:24.480 literally to understand how all these
00:16:26.560 data privacy laws are changing and
00:16:28.160 shifting the governance and you then get
00:16:30.079 paid to bring that best practice to
00:16:32.000 these big companies that for gosh forbid
00:16:34.160 they don’t want to find out that their
00:16:35.759 team built some technology that
00:16:37.519 essentially is causing them potentially
00:16:38.959 to be exposed to a massive lawsuit.
00:16:41.680 Speaking of news, did you know there’s
00:16:43.040 new laws like the EU AI act that means
00:16:45.519 companies must prove their AI is
00:16:47.759 trustworthy? So, think about it.
00:16:49.600 industries where the government says
00:16:51.440 every business must do something, then
00:16:54.240 the service providers come in and they
00:16:56.800 can’t say no because they have to do it.
00:16:59.199 If you’re the person that’s ranked high,
00:17:01.279 recommended, referred by other people,
00:17:03.360 you will crush in this industry. And
00:17:05.439 that’s where the income potential can be
00:17:07.280 between 50 and 100K for the same amount
00:17:09.439 of clients cuz they’re bigger clients
00:17:11.119 paying more in their fees. and standard
00:17:13.039 consulting rates in these risk and
00:17:14.799 compliant firms, they’re just larger
00:17:17.039 because they’re already used to paying
00:17:18.640 this for other kind of audits. I know
00:17:20.640 even across my companies when I pick AI
00:17:22.720 tools, I’m always thinking about the
00:17:24.319 sensitive information they’re being
00:17:25.839 provided and I only stick with big
00:17:27.760 players. There’s a lot of startups that
00:17:29.440 launch every day and I don’t use those
00:17:31.360 tools because I can’t have my internal
00:17:34.000 email, financial data shared in a
00:17:36.480 startup that has no governance, no
00:17:38.640 process. So I’m looking at the Googles
00:17:40.559 and the Salesforce of the world so I can
00:17:42.320 feel comfortable. If you can come in and
00:17:44.400 help these startups understand their
00:17:46.640 rules, their structure so that they can
00:17:48.240 go and be sock compliant. That’s what
00:17:49.840 it’s called to some of these bigger
00:17:51.440 customers. You help them make more money
00:17:53.600 because they can sell to bigger
00:17:54.960 companies their technology. Now with
00:17:56.960 that we always go back to market
00:17:58.320 potential. So one are their buyers.
00:18:01.039 Think hospitals, think tech firms, think
00:18:03.280 massive safety budgets. Yes, there are
00:18:05.520 buyers and they can spend the money if
00:18:07.280 you can deliver the goods. Number two is
00:18:09.200 their growth. AI compliance spending
00:18:11.200 will reach billions, billions by 2026 as
00:18:14.799 these new laws roll out around the
00:18:16.480 world. So these growing markets combined
00:18:19.600 with massive budgets equals incredible
00:18:22.320 opportunity for you. And as I mentioned
00:18:24.080 earlier, the best part about this buyer,
00:18:25.760 it’s a non-negotiable. They have to
00:18:27.760 spend the money. It’s just a decision.
00:18:29.280 Are they going to give it to you or
00:18:30.400 somebody else? Each of these ideas can
00:18:32.480 make serious money in 2026. And the best
00:18:34.960 part is they all work because they
00:18:36.559 combine three things. one, AI leverage.
00:18:39.280 Two, real demand. And three, buyers who
00:18:42.320 can actually pay. Now, I know oftent
00:18:44.559 times on YouTube, you’ll find people
00:18:46.720 talking about these really simple, easy
00:18:48.559 side hustles. That’s not what I’m
00:18:50.160 talking about. I’m talking to the person
00:18:51.919 that’s like, “Look, AI is the future. I
00:18:54.400 want to do this. This isn’t a side
00:18:56.080 hustle for you. This is a real business
00:18:58.000 you want to start.” If you’re willing to
00:19:00.320 dedicate the time, a thousand days, I
00:19:02.960 know it sounds like a long time, but
00:19:04.240 it’s not. And you decide to become great
00:19:06.160 at something and you go all in on this
00:19:07.919 and use AI to teach you and you find
00:19:10.320 those early customers and you charge
00:19:12.000 them and you keep finding new customers
00:19:13.919 and you build your team and you show up
00:19:16.720 every freaking day to want to make this
00:19:19.280 happen. Here’s what I know. You’ll make
00:19:21.520 it happen. You’ll be the person in your
00:19:23.360 family that separates you from everybody
00:19:25.840 else. And remember, doing this is going
00:19:28.480 to get you really busy. And one of the
00:19:30.320 best way to get your time back is to
00:19:31.840 have an executive assistant. So, if you
00:19:33.440 want my playbook, just scan the QR code
00:19:35.200 on the screen or just click the link in
00:19:36.880 the description below and I’ll send you
00:19:38.240 over a copy right now. It’s my gift to
00:19:40.080 you to help you get the time back so you
00:19:41.840 can focus on this. Now, if you want to
00:19:43.919 learn how to build AI systems that
00:19:45.600 actually achieve your goals, click here
00:19:47.039 and I’ll see you on the other

Dan Martell

Dan Martell is the bestselling author of “Buy Back Your Time” and the #1 executive coach for founders and CEO’s in the world. He was named Forbes Top 10 Business People to Follow on Social Media and is a highly sought-after speaker, including events by Tony Robbins and John Maxwell. He’s a husband and dad of two boys, and when he’s not in family mode, he’s competing in Ironman races and supporting troubled youth.

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