Some of you are gonna hate me for even saying this. Might even have some intense fist-shaking action. But it’s gotta be said. There is such a thing as having too many leads.
If you’re in the software game for the long haul, at some point you’re going to have to disrupt yourself. This could mean announcing major price hikes, firing most of your customers, drastically trimming your product line, and even shifting core product functionalities. Scary? Of course. Necessary? You freakin’ bet.
We’ve all seen it. The over-enthusiastic startup founder who hands out equity with the same discretion as a pre-teen using their parent’s credit card to buy front-row Bieber tickets. *sigh* And I totally get it. In the early phases of your startup (especially the idea stage) you might not have
If I handed you a blank check and a portfolio of five software companies and asked you to acquire one of them by the end of the day… how would you feel? Would you panic? Would you know exactly what to look for to pick a winner? Or would you
When I started Flowtown, we were treading water in the reddest of oceans. Social sharing and publishing tools were all the rage, and standing out from the crowd was NOT going to be easy. Fortunately, we were able to lean into one key differentiator in our feature set for our
Not all leads are created equal. Even if you’ve dialed in your ideal customer profile and built out your distribution channels to only attract the perfect prospect… …you’re still gonna have to implement systems and filters to separate your buyers from your tire kickers. This is especially true in the
Prospect: “Great product. It’s just not a now thing” You: “Okay cool. Totally get it. Thanks for your time.” Boom. That right there is a masterclass on how to blow a SaaS deal, deprive a would-be customer of the value they could’ve received, and being forced to go back to
Ever read about those outrageous “rider” demands that touring musicians demand from the concert promoter? … Iggy Pop demands a Bob Hope impersonator. … Mariah Carey insists on gallons of vitamin water to bathe her dogs in. … Van Halen would refuse to take the stage if a brown M&M
If you’ve achieved initial traction, I can help you scale-up to record-breaking revenue faster.
