I can’t work with you until I work with you. It’s a hiring concept I initially adopted from marketing legend, Seth Godin. A few years back I had the privilege to sit down with Seth to review some of the strategies I was using to vet experts inside of Clarity.
“Nothing happens till a sale is made.” ~ Thomas Watson If selling makes you cringe then this video is for you. The #1 challenge I help founders overcome is their ability to SELL. Sell their product to customers. Sell their story to investors. Sell their company to key hires. No
MARKETING! What is it? How do you know it’s working? How do you pick the right strategy? When I started my very first web company – MaritimeVacation.ca – I tried EVERYTHING. Sponsored Newsletter -> Check. PPC Ads -> Check. Guest Blogs -> Check. Partnerships -> Check. Since then, I’ve pretty
You probably have tons of startup ideas floating around in your notebook. All begging for your attention – hoping for the day you’ll double down, gather the courage, and bring it into the world. But what stops you ISN’T a lack of courage. It’s a lack of decisiveness – all
Here are 3 ways the word “Pivot” is often misused: 1. Used to describe a failure 2. Used to describe a full restart 3. Used to describe a new focus The word pivot requires that you keep one foot planted in the core idea… and then you take the other
Are you between companies and struggling to find your next big idea? Or maybe you’ve got an idea but don’t think it’s very good… … or perhaps you’re still working a 9-5, desperately searching for THE idea that will convince you to quit your job and take the big leap?
Want to learn how I got invited to spend a week with Richard Branson? … or how I ended up meeting Mark Cuban, who eventually invested in my last company? It all started back in 2004. After 2 failed companies I decided to give it another shot but this time
Nothing frustrates me more than a founder using Freemium – not charging – as a business model without understanding the mechanics behind it. Why do they do this? Simple. It’s safe! Without charging for their solution, they don’t have to feel bad when people don’t buy, because the barrier to
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