“How many mermaid tails do you think are sold every year globally?” It wasn’t a question I expected to be asked by a SaaS founder. I guessed 50 million.
When I launched my company Clarity.fm in 2010, I gave a live demo to an audience showing how the service works. It was my Steve Jobs moment.
I didn’t want to shoot this video. Honestly, I didn’t even think it was necessary. I assumed that all scaling SaaS founders must be doing accrual accounting, right?
If you want to start a new SaaS business in 2021 without tearing your hair out, my advice is: Find a co-founder. You shouldn’t have to do it all on your own… and it’s better that you don’t.
Your website is polished. Facebook ads retargeting, Google ads pushing your domain to the top of the results page. Traffic trickles through… starting with a sign-up for a free trial. All your PPC ad spend is balancing on a knife’s edge. But here’s the question: Will the prospect convert from a free trial to a paid customer?
In 2009, my mentor Dharmesh Shah (co-founder of Hubspot) sat in my office in San Francisco and casually dropped an acronym I hadn’t heard. “We want to increase our ARPU”, he said. I smiled and nodded… but the blank stare on my face was a giveaway. I was clueless.
Many founders throw money at new employees hoping their business will grow... Only to find they don't know where to ‘put’ their new employees, and they end up wasting cash on salaries for an under-utilized team. Ever experienced this before? I definitely have. See, I believe a successful founder doesn’t just build a business...
If you’re looking for growth hacks ripe for a SaaS business, then you need to see this. I’m going to show you a powerful strategy that will help you achieve 3 things: Increase your lead generation Boost customer activation (making them engage with your software) Reduce your churn rate ...all while you make more sales. Don’t believe me? Alright, you twisted my arm… Here are some numbers that prove it: I have coaching clients that are using this exact strategy
It kept me up at night… The entrepreneurial sweats. I used to dream about it, about how to fix it. I read every book on it. Every blog post, every case study. I spoke to other SaaS founders that fought the same battle. I needed to win. What battle?
I bet you dream about growth, dreams like: “If I got x more customers per month, our revenue would…” It’s exciting to think about where things could go, and how much revenue could come flooding in. But I have to break it to you: There’s a limit. Yes, there’s a growth ceiling to a SaaS. I call it the Churn Flatline. It comes down to simple math, but it’s 100% predictable.
